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Oct. 2016 Resume

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Oct. 2016 Resume

  1. 1. MARISA BALLARD P R O F I L E W H A T I C A N O F F E R Y O U C O N T A C T E D U C A T I O N P R O F I C I E N C I E S E X P E R I E N C E C L U B S & P R O J E C T S Public relations student with a broad experience in the communications and marketing industries. - Well-rounded experience in social media, digital marketing and PR - SEO knowledge & implementation strategies - A blend of creative & technical writing skill - Experience with clients, familiar with agency setting - Experience with graphic design ballard.marisa12 @gmail.com 512-633-1096 The University of Texas at Austin Bachelor of Science, Public Relations GPA 3.7 / 4.0 - Dean's List Business Foundations Certificate 2013 - 2017 Facebook (Ads), Twitter, Instagram, Google+ Pinterest, Polyvore, YouTube Google Analytics Moz Sprout Social Asana & HTML S O C I A L LinkedIn https://www.linkedin.com/in/mar isa-ballard-177481b4?trk=hp- identity-photo Twitter @_marisaballard Wordpress Hootsuite, CoSchedule Viralwoot Canva Swydo Adobe InDesign & Illustrator Microsoft Word, PowerPoint, Excel Social Summer Camp, September 2016 - Present Community Manager Intern – Crafts content and handles community management for six clients' Facebook, Twitter and Instagram accounts – Navigates Google Adwords and Wordstream to create and monitor PPC campaigns – Uses Ads Manager to create and maintain Facebook Ads – Creates social media reports using Google Analytics, Business Manager and Google Adwords information – Writes camp and social media industry-related blog content Volusion, March 2016 - August 2016 (6 months) Writing Intern - SEO – Executes keyword research in order to help optimize clients’ websites for better organic search results – Researches and writes blog posts for over 20 different clients over various topics – Creates content for clients’ websites and uses HTML in order to publish them – Uses Google Analytics to measure success and draft reports for different clients – Work with Pinterest to pin clients’ products and relevant items in order to build consumer relationships – Drafts posts for different social media platforms including Twitter and Facebook and participates in Facebook Ads Wick Marketing, November 2015 - March 2016 (5 months) Marketing Intern – Created digital content on Facebook, Twitter, Instagram, Google+ and Pinterest for six clients – Researched and wrote blog posts for Wick Marketing website – Proofread and corrected various publications using AP style – Pitched ideas to marketing team for media projects – Drafted and monitored Facebook ads for various clients Webber Energy Group, March 2015 - February 2016 (11 months) Production Artist Intern – Used Adobe InDesign and Illustrator to assist the editing and formatting of online textbook and other projects – Assisted with the management of the official Webber Energy Group website – Created copy and redesigned website layout Texas Tower PR Account Team Member – Was responsible for helping nonprofit Manos De Cristo with a broad range of communication needs including research, writing and community service Public Relations Student Society of America Social Media Contributor – Created blog content for the official UT PRSSA website Animals of West Campus Blog: https://animalsofwestcampus.wordpress.com/ Created, designed and wrote blog that shared interviews of rescue animal owners and managed blog-oriented social media accounts

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