2. NEW
COOL
OSLO
Europe’s fastest growing capital
Wealthy. Strong purchase power
Focus on urban development
Contemporary architecture
ASTRUP FEARNLEY MUSEUM
OF CONTEMPORARY ART
BY STAR ARCHITECT RENZO PIANO.
THE THIEF. FIVE STARS ART AND
DESIGN HOTEL NEXT DOOR
TO ASTRUP FEARNLEY MUSEUM.
ANTONY GORMLEY SCULPTURE
OUTSIDE THE ENTRANCE.
ART BY JULIAN OPIE IN
THE THIEF ELEVATOR.
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A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
3. Oslo is emerging
as one of Europe’s
coolest capitals.
GREAT CITY AND FJORD
VIEW FROM EKEBERG.
FROM EKEBERGPARKEN
SCULPTURE PARK.
ACE OF DIAMONDS, 2004
BY LYNN CHADWICK.
HIGH-END RESTAURANTS
BY THE FJORD SERVE
EXCELLENT SEAFOOD.
PART OF OSLO’S NEW
SKYLINE. ’BARCODE’ AERA
SEEN FROM THE OPERA
ROOF TOP.
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Condé Nast Traveler
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
4. VIKA
1
3
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5
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10
6
2
1 Bogstadveien
2 The Royal Palace and Park
3 National Theatre Station
4 Tjuvholmen with THE THIEF hotel
and Astrup Fearnley Museum
5 Aker Brygge
6 City Hall
7 Karl Johan, Oslo’s main street
8 Oslo Central Station
9 The Opera House
10 Ekebergparken (Sculpture Park)
CENTRAL
VIKA
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
5. BUSY
VIKA
Central Business District
High footfall
47 000 people work here
136 000 residents within
walking distance
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Wealthy neighbourhoods
Two blocks from the second busiest
public-transport junction in Oslo
Excellent parking coverage
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A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
6. HISTORIC
VIKA
Award-winning architecture with
striking contrasts
A rich history – to be continued …
From the lively bazaars to once Oslo’s most
forward-looking shopping street
We develop the shopping experience further
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THE VICTORIA TERRACE AND
THE RUSELØKKA BAZAARS IN 1900.
THE ARCHITECTS EINAR ARNBORG
AND ROBERT JENSEN CREATED THE
AWARD-WINNING ARCHITECTURE AT
THE VIKA TERRACE. THE TERRACE
OPENED IN 1964.
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A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
8. Where you feel so at home
you don’t want to go home
WE ARE GOING TO INSPIRE THE NEIGHBOURHOOD, THE CITY OF OSLO
AND QUALITY-CONSCIOUS VISITORS FROM ALL OVER THE WORLD,
WHO DESIRE A RELAXED DINING AND SHOPPING EXPERIENCE
WITH DEDICATED SPECIALIST DEALERS.
OUR
VISION
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
9. OUR
POSITION
Down to earth
(product focused)
Show off
(brand focused)
•Eger
•Paleet
•Karenslyst
Allé
•Aker Brygge
Tjuvholmen
•Bygdøy
Allé
• NEW
VIKA
•Bogstad-
veien
•Grüner-
løkka
•Oslo City
Byporten
•Torggata
•Karl
Johan
Quality
Quantity
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
10. Cultured Educate me
Eat, dress and decorate their homes with
good taste. Willing to pay for quality
products. Rank elegance above status.
Appreciate products with a “story” and
know the true value of sales staff with
expertise. Want to be well informed on the
products they buy. Prefer speciality shops
over chain stores.
Ethical
SophisticatedSociable
IndependentLively
OUR
TARGET
GROUP
A GREAT HERITAGE WITH A NEW BEGINNING. IN THE HEART OF OSLO.
11. OUR
CONCEPT
A lively city space, where
dedicated specialists
and experts offer you
quality products.
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
12. Authentic, organic, honest
Locally produced food
Sensuous experiences
Community feeling
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A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
13. Expert knowledge, quality
Sustainable luxury
Products with a story
Health and wellbeing
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A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
14. A car-free oasis
Family friendly
Food, fashion and culture
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A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
15. Well educated, high income
Enjoy travelling
Quality-conscious
Enjoy life to the full
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OUR
TARGET
GROUP
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
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VIKA BY
STOREBRAND
EIENDOM
HOUSE OF OSLO IS A SUCCESSFUL
SHOPPING CENTRE IN VIKA, OWNED
AND DEVELOPED BY STOREBRAND.
ATTRACTS CUSTOMERS WITH STRONG
PURCHASING POWER.
Storebrand Eiendom, owned by Storebrand Group, a significant
nordic life insurance company. The Storebrand Group is a leading
player in the Nordic market for long-term savings and insurance.
A significant landlord in Norway
Portfolio of NOK 25,3 bill
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
18. Storebrand Eiendom awarded ”Sustainable Asset Owner of the
Year 2011” (Financial Times. International Finance Corporation)
Green profile
Social responsibility
Energy efficient solutions
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+GREEN
DEVELOPMENT
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
19. Oslo, one of the coolest capitals in Europe
Europe’s second strongest purchasing power
Vika – a unique and historic location
A lively city space where dedicated experts
and specialists offer you high quality products
Storebrand, a solid landlord
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OUR
HIGHLIGHTS
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
20. OUTDOOR PLAN
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
Bicycle parkering Bicycle parkering
Nursery bed Nursery bed Nursery bed Nursery bedSeats/
benches
Art
object
Light
object
Water
object
Seats/benches Market place Stairs/lift Event space
Tea garden
(flexible)
Tea garden
(flexible)
Tea garden
(flexible)
Play
area
Seats/benches
21. 1469
inngang/trapp
se plan 1. etg
A
m2
A:
UTLEIEAREAL
ARCASA arkitekter AS
Storebrand Ruseløkkveien 14 AS
Storebrand Ruseløkkveien 3-5 AS
Storebrand Haakon VII's gate 10 AS
H10 A10 6 020
RUSELØKKVEIEN GATELØP
UTLEIEAREALER TIL MEGLER
OVERSIKTSPLAN UTLEIEAREALER
Haakon VIIs gate 10 (H10)
PLAN 2. etg
( PLAN U1 FRA GATENIVÅ RUSELØKKVEIEN )
N
O
R
D
FLOOR PLAN HAAKON VIIs GATE 10
3 FLOORS OF RETAIL SPACE
APPROX 3500 M2
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
22. FLOOR PLAN RUSELØKKVEIEN 3–5
A
1283
UTLEIEAREAL
A: m2
A
ARCASA arkitekter AS
Storebrand Ruseløkkveien 14 AS
Storebrand Ruseløkkveien 3-5 AS
Storebrand Haakon VII's gate 10 AS
R3 A10 6 010
RUSELØKKVEIEN GATELØP
UTLEIEAREALER TIL MEGLER
OVERSIKTSPLAN UTLEIEAREALER
Ruseløkkveien 3-5, Vika terrasse
PLAN 1. etg
N
O
R
D
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
23. FLOOR PLAN RUSELØKKVEIEN 3–5
A
655A: m2
UTLEIEAREAL
BCD
33B: m2
54C: m2
25D: m2
ARCASA arkitekter AS
Storebrand Ruseløkkveien 14 AS
Storebrand Ruseløkkveien 3-5 AS
Storebrand Haakon VII's gate 10 AS
R3 A10 6 020
RUSELØKKVEIEN GATELØP
UTLEIEAREALER TIL MEGLER
OVERSIKTSPLAN UTLEIEAREALER
Ruseløkkveien 3-5, Vika terrasse
PLAN 2. etg
N
O
R
D
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
24. automatautomatautomat
KINO
C
168C: m2
UTLEIEAREAL
65B: m2
A
B
310A: m2
ARCASA arkitekter AS
Storebrand Ruseløkkveien 14 AS
Storebrand Ruseløkkveien 3-5 AS
Storebrand Haakon VII's gate 10 AS
R14 A10 6 010
RUSELØKKVEIEN GATELØP
UTLEIEAREALER TIL MEGLER
OVERSIKTSPLAN LEIEAREALER
R14-16
PLAN 1. etg
N
O
R
D
FLOOR PLAN RUSELØKKVEIEN 14–16
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
25. KINO
426
198
C: m2
UTLEIEAREAL
A: m2
35B: m2
C
A
B
SE TEGNING NR
R14 A10 6 GU1
ARCASA arkitekter AS
Storebrand Ruseløkkveien 14 AS
Storebrand Ruseløkkveien 3-5 AS
Storebrand Haakon VII's gate 10 AS
R14 A10 6 U10
RUSELØKKVEIEN GATELØP
UTLEIEAREALER TIL MEGLER
OVERSIKTSPLAN LEIEAREALER
R14-16
PLAN U1. etg
N
O
R
D
FLOOR PLAN RUSELØKKVEIEN 14–16
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
26. Trapp kan rives
1722A: m2
UTLEIEAREAL
A
SE TEGNING NR
R14 A10 6 GU3
ARCASA arkitekter AS
Storebrand Ruseløkkveien 14 AS
Storebrand Ruseløkkveien 3-5 AS
Storebrand Haakon VII's gate 10 AS
R14 A10 6 U30
RUSELØKKVEIEN GATELØP
UTLEIEAREALER TIL MEGLER
OVERSIKTSPLAN LEIEAREALER
R14-16
PLAN U3. etg
N
O
R
D
FLOOR PLAN RUSELØKKVEIEN 14–16
A GREAT HERITAGE. NEW BEGINNINGS. IN THE HEART OF OSLO.
27. CONTACT
LANDLORD ARCHITECT COMMUNICATION AND DESIGN
ENZA MOLA
Director Shopping Centres
Mobile +47 930 82 129
enza.mola@storebrand.no
www.storebrand.no
MARIT ELISABETH JENSEN
Asset manager retail portfolio
Mobile +47 992 68 611
marit.elisabeth.jensen@storebrand.no
www.storebrand.no/eiendom
Photo THE THIEF: Elevator with Opie piece, Studio Dreyer Hensley. Sculpture in front of hotel by Gromley, Marcel Leliënhof. Other photos: shutterstock.com.
