1. PERSONAL BRAND EXPLORATION
Mariya Peterson
Project & Portfolio I: Week 1
November 23, 2021

2. My name is Mariya Peterson. I currently live in
Kansas City, KS , which is where I was born and
raised. I have always been a hard worker and was
raised to be one in adulthood. I have had many passions
in my short life (I’m currently 28 years old) but the best
one yet is being a mother to my six year old daughter. I
decided to go back to school to be a good example for
her. My goal is to show her that no matter how long it
takes anyone can finish college and have a very
successful life afterwards.
IDENTITY
Picture of You
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3. PROFESSION
Potential Job Titles:
• Artist Management
Represent and promote artists, performers, and athletes in
dealings with current or prospective employers. May handle
contract negotiation and other business matters for clients
• Marketing Managers
Plan, direct, or coordinate marketing policies and programs,
such as determining the demand for products and services
offered by a firm and its competitors, and identify potential
customers. Develop pricing strategies
• Music Directors and Composers
Conduct, direct, plan, and lead instrumental or vocal
performances by musical artists or groups, such as orchestras,
bands, choirs, and glee clubs; or create original works of music.
Management Jobs for Music Industry
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BRAND ARCHETYPE
When it comes to working I like to get my job done and I like to get it done as fast and as accurate as possible. My
work ethic fits into my Maverick Archetype the most. When I’m working if there is an issues I have to fix it before
it becomes a bigger issue.

4. TARGET AUDIENCE
Jill Pedone
Outreach Plan:
•I will learn more about her position at Sumerian
Records.
•I will use LinkedIn to communicate with Jill.
•I will get into contact with her soon to figure out how
to get an internship at Sumerian Records.
PROFILE
PICTURE
Chief Strategy Officer at Sumerian
Records
Linda Kury
Outreach Plan:
• I will learn more about Universal Music Group
• I will use LinkedIn to communicate with Linda.
• I will get into contact with her with in the next couple of
months to learn about her position and learn about
Universal Music Group
PROFILE
PICTURE
Commercial Partnerships and Label
Relations, VP at Universal Music Group
Ash Avildsen
Outreach Plan:
•I will need to do more research about his position at
Sumerian Records
•I will use LinkedIn and social media to communicate
with him.
•I will get into contact with him about any potential
internships with his company in the music business
field within the couple of months.
PROFILE
PICTURE
CEO at Sumerian Records

5. GOALS
Short Term:
(Immediately After Graduation,2023)
•Have an internship at a music studio.
‣In May of 2023 I will have an internship at a music
studio. In order to achieve this I will start looking at
internships in January of 2023.
Mid Term:
(2023)
•I will be in my internship at the music studio.
‣I will be six months in to my internship at a music
studio. With the possibility of being hired on as an
actual employee .
Long Term:
(2024)
•I will be hired on at the music studio as an actual employee.
‣After my year long internship at the music studio. I will
be hired on as an employee.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Presentation Skills Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Music Software Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Multitasking Novice / Adept / Expert

7. I’ll help my future clients get into the music
industry and stay focused on their goals by
giving my all and making sure I stay focused
on my personal goals and my clients goals.
PROMISE

8. CREDENTIALS
Work Experience:
•MWI Veterinary Supply (2.5 years)
•Harbor Freight Tools (2 years)
•Perky’s Cafe (1 year)
•Guest Services at Chateau Avalon Hotel and Spa
(1 year)
•Math Tutor (1 year)
Education:
•General Studies, H.S.D.G, F.L Schlagle High
School (May 2011)
•Music Business, B.S., Full Sail University (Exp. 2023)
Awards:
•Course Director Award for BEM
•National Society for Collegiate Scholars
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•Liberal Arts, A.A, Kansas City, Kansas Community College

9. COMPETITION
Johnny Crespo
Industry Experience:
•Production Assistant at Freelance-2
yrs
•Student Tour Guide at Full Sail
University-1 yr
Education:
•M.A. Public Relations at Full Sail University
•B.S. Music Business at Full Sail University
Leadership Experience:
•Salutatorian of Graduating Class of 2019
Skills and Proficiencies:
•Public Speaking
•Microsoft Office
•Keynote Endorsed by LinkedIn
Mariya Peterson
Overall Online Presence:
• He has 383 connections on LinkedIn. The image used for his
profile looks kind of profession but it also was taken outside so
it loses some professionalism. He does have a banner on his
profile, of a quote he has said. However, his profile is detailed
and includes a lot of pertain information. His LinkedIn does
not mention any social media accounts and his LinkedIn URL
customize to him.
• Grade: I would giver his LinkedIn profile a 80/100 because he
does not have any social media links on his profile.
HEADSHOT HEADSHOT
Industry Experience:
• None in the Music Industry
Education:
•Currently attending Full Sail University for B.S.
Music Business
Leadership Experience:
•Sr. Warehouse Associate at current employment
•Sr. Sale Associate at pervious employment
Skills and Proficiencies:
• Microsoft Office
• Presentation Skills
• Customer Service
Overall Online Presence:
• I do not have any connections on LinkedIn and the image I used is
a current picture of myself, however it is not very professional,
because I took it in my car, which can be seen. I do not have a
banner on my profile. My LinkedIn profile is incomplete and does
not have a lot of information about myself.
• Grade:I would give my profile a 30/100. I have my work
experience and my education experience on my LinkedIn but not a
lot of information that gives any idea about who I am.

10. COMPETITION
Linda Kury
Noteworthy Experience:
• Commercial Partnerships and Label Relations VP at Universal
Music Group
• Marketing Director at Universal Music and Video Distribution
Mariya Peterson
HEADSHOT HEADSHOT
Industry Experience:
• Commercial Partnerships and Label
Relations, VP at Universal Music Group-9
Years
• Marketing Director at Universal Music and
Video Distribution - 4 years
Education:
• I could not find any Information about her education
Skills and Proficiencies:
• Digital Marketing Endorsed by Randy Malinoff
• Music Industry Skills Endorsed by Terry Currier
• Online Marketing Endorsed by Randy Malinoff
Overall Online Presence:
• She has over 500 connections on LinkedIn. She has a
professional looking headshot but no banner image. Her
LinkedIn profile is very detailed but is missing some
information on her education. She does not have any
published articles on her profile. She does not have her
social media linked on her profile page. Her LinkedIn URL
is customized to her.
• Grade:Over all I would give her profile a 80/100. She
should add her education and her social media on her
LinkedIn profile.
Industry Experience:
•None in the Music Industry
Education:
•Currently attending Full Sail University for B.S.
Music Business
Leadership Experience:
•Sr. Warehouse Associate at current employment
•Sr. Sale Associate at pervious employment
Skills and Proficiencies:
•Microsoft Office
•Presentation Skills
•Customer Service
Overall Online Presence:
• I do not have any connections on LinkedIn and the image I
used is a current picture of myself, however it is not very
professional, because I took it in my car, which can be seen.
I do not have a banner on my profile. My LinkedIn profile is
incomplete and does not have a lot of information about
myself.
• Grade:I would give my profile a 30/100. I have my work
experience and my education experience on my LinkedIn
but not a lot of information that gives any idea about who I
am.

11. BRAND POSITION
For Music Business personal who need someone to stay on
top of day to day needs, I provide hard work and dedication
because I know what it is like to not know what your day to
day is going to bring.
“MO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association
‣ Webinar Series on Zoom
•National Society of Collegiate Scholars
‣ 2021
•Music Artist Coalition
‣ 2021
Digital Marketing
•Primary Content: I will have testimonials about my work ethic and
show my creative side by taking photos and designing something on
photoshop. I’ll show my different Archetypes by publishing photos
and articles that correlates with the archetypes I was given.
•Primary Tools: I will use all social media platforms I am comfortable
with i.e. Facebook, Twitter, Pinterest. I will post however often I want.
•Website: I will use my digital portfolio to showcase who I am as a
person. That I am a hard working and dedicated person who likes to
get the job done but someone who likes to take it easy once an a while.
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13. PROFESSIONAL
DEVELOPMENT
Mentor
• The type of mentor I will seek out is a woman in the music
industry . I want a woman mentor so I will have first hand
experience of what it takes to be a successful woman in the
music industry.The woman I seek out in the music industry
needs to be very experienced so I can learn by example and
this person will be involved in different music industry
associations. I will establish this partnership most likely
after I graduate and have an internship at a music studio.
Formal Education
•B.S. Music Business (Exp. 2023)
Technical Skills
• Microsoft Office proficiency, June 2023
• Music Software, June 2023
• Marketing, June 2023
Soft Skills
• Public Speaking, June 2023
• Multitasking, June 2023
• Critical Thinking and Problem Solving, June 2023

14. Mariya Peterson
You know not knowing how to map out your
future? Well, what I do is a step by step program to
keep your goals in mind in order to reach them.
In fact, I have used this at my previous jobs in order to make sure we as a team
stay on top of what is needed to be done.
“
Picture of You
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15. REFERENCES
Agents and Business Managers of Artists, Performers, and Athletes. O*NET
OnLine. (n.d.). Retrieved November 28, 2021, from https://
www.onetonline.org/link/summary/13-1011.00.
Avildsen, A. (n.d.). Ash Avildsen. LinkedIn . Retrieved November 28, 2021, from
https://www.linkedin.com/in/ash-avildsen-b25706195.
Crespo, J. (n.d.). Johnny Crespo. LinkedIn . Retrieved November 28, 2021, from
https://www.linkedin.com/in/johnny-crespo-mb/.
Kury, L. (n.d.). Linda Kury - LinkedIn. Linkedin. Retrieved November 28, 2021,
from https://www.linkedin.com/in/linda-kury-0828644.
Marketing Managers. O*NET OnLine. (n.d.). Retrieved November 28, 2021,
from https://www.onetonline.org/link/summary/11-2021.00.
Music Artists Coalition. (2021). Retrieved November 29, 2021, from https://
www.musicartistscoalition.com/#!/.
Music Business Association. (2021, November 17). Retrieved November 29,
2021, from https://musicbiz.org/.
Music Directors and Composers. O*NET OnLine. (n.d.). Retrieved November
28, 2021, from https://www.onetonline.org/link/summary/27-2041.00.
Pedone, J. (n.d.). Jill Pedone. Linkedin. Retrieved November 28, 2021, from
https://uk.linkedin.com/in/jill-pedone-65890136.
Peterson, M. (2021). Mariya Peterson. LinkedIn. Retrieved November 28, 2021,
from https://www.linkedin.com/in/mariya-peterson-a74172218.
Transferable Music Skills. Majoring in Music. (2021). Retrieved November 28,
2021, from https://majoringinmusic.com/transferable-music-skills/.
Transferable Music Skills. Majoring in Music. (2021). Retrieved November 28,
2021, from https://majoringinmusic.com/transferable-music-skills/.