2. I. Comparing the 4 Brands
II. Apple: Think Different, Innovate
III. Apple - Perfection, Uniqueness, Realness
IV. Samsung: Phones for Your Every Need
V. Samsung - Wholeness, Richness, Playfulness
VI. Huawei: Ultimate Performance
VII.Huawei - Beauty, Truth, Uniqueness
VIII.Oppo: Capture the Real You
IX. Oppo - Beauty, Perfection, Truth
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3. Comparing the 4 Brands
Market
Leader
Apple
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4. Comparing the 4 Brands
Market
Leader
Apple
Challenger
Samsung
Apple Samsung Huawei OppoOutline Compare
5. Comparing the 4 Brands
Market
Leader
Apple
Challenger
Samsung
Follower
Huawei
Apple Samsung Huawei OppoOutline Compare
6. Comparing the 4 Brands
Nicher
Oppo
Market
Leader
Apple
Challenger
Samsung
Follower
Huawei
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9. Apple Brand values
1. Perfection
2. Uniqueness
3. Richness
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10. Apple: Perfection
All of its offerings being products of in-depth
ideation, series of experimentation, and careful creation
made Apple lead the market.
Perfection in every step of the process
made success possible for Apple.
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11. Apple: Uniqueness
Never settling for what has been done, Apple never fails
to create something distinct and remarkably creative and
always sees another way, a better way, and a bigger way
of doing things.
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12. Apple: Richness
With all of its product innovation, Apple always
considers how it will adapt to the complexity of people
by providing new experiences no one would have
thought of having.
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13. Samsung: Phones for Your Every Need
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15. Samsung: Wholeness
Unlocked by Samsung feature gives its customers
the freedom to do more.
To pick more than just their smartphone.
To choose carrier, data plan, services, features,
and applications - making them get their phone
exactly how they imagine it.
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16. Samsung: Richness
Samsung’s total commitment to developing cutting-edge
Technology is exemplified by providing new experiences
other smartphones don't have. You get to
experience the advanced features in your hand
and redefine what you can do
with your phone.
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17. Samsung: Playfulness
With Bixby, you experience more of your
smartphone and you get things done in a smarter
way. It identifies what you’re looking at,
remembers what you need to do, and provides
what you need at a glance.
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19. Huawei Brand Values
1. Projects Beauty
2. Unveils the Truth
3. Stands for Uniqueness
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20. Huawei: Projects Beauty
With highly sophisticated camera design,
it ensures that every moment captured
are moments of perfection.
Making every shot a cover shot.
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21. Huawei: Unveils the Truth
With an all new AI processing unit,
it takes the step from smart to intelligent.
Learns like a human brain,
analyzing complex processes,
transforming data to knowledge.
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22. Huawei: Stands for Uniqueness
TUV Safety Certified Huawei SuperCharge.
Recognized the need for fast charging among
smartphone users.
Developed the Fast Charge System that is
suitable to withstand extreme conditions.
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25. Oppo Brand Values
1. Beauty
2. Perfection
3. Truth
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26. Oppo: Beauty
Claiming to be the “Selfie Expert”, Oppo shows
beauty by providing high quality camera phones
which can capture the beauty of the user, of
important moments, and of the environment.
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27. Oppo: Perfection
What makes Oppo different from other
smartphones brand is that it focuses on a
certain niche by claiming expertise as a camera
smartphone.
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28. Oppo: Truth
With their camera smartphones, Oppo aims to
reveal the truth behind pictures especially
selfies because other smartphones provide
“beautified” pictures that seem so unrealistic.
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