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- 1. SAP Customer Success Profile | Retail | M. Video
PictureCredit|SAPSE,Walldorf,Germany.Usedwithpermission.
M. Video: Improving On-Site
Conversion Rates with SAP®
Conversion Management
With over 340 stores and 52 e-commerce Web sites, M. Video is
the largest consumer electronics retail chain in Russia. When M.
Video’s e-commerce team faced a 70% shopping cart
abandonment rate, they sought out the SAP® Conversion
Management application to remedy the situation. M. Video knew
that SAP would not only provide a proven solution, but that SAP
also had the industry expertise to guide it through best practices.
Since implementing SAP Conversion Management, M. Video has
seen a 29.3% lift in its cart recovery rates.
©
2014 SAP SE or an SAP affiliate company. All rights reserved.
- 2. SAP Customer Success Profile | Retail | M. Video
Kick-starting a feature-rich, analytics-based solution
M. Video looks for a proven shopping cart recovery application
Objectives
• Combat shopping cart abandonment and recover
lost revenue
• Strengthen e-mail marketing profitability by
increasing conversion rates
• Implement best practices for remarketing
Why SAP
• Proven solution that follows up with customers in
real time
• Simple integration of the SAP® Conversion
Management application with M.Video’s e-mail
service provider
• Ability to conduct a series of randomized tests
(A/B testing) with two variants to figure out the
optimal strategies for recovering revenues
Benefits
• 29.3% increase in cart recovery rate, yielding a
39% increase in overall carts recovered
• More than US$7.1 million in revenue attributed to
SAP Conversion Management
Future plans
• Test different triggering times to determine the
optimal timing for follow-up
• Test different campaigns with different numbers
of follow-up e-mails
Company
M. Video
Headquarters
Moscow, Russia
Industry
Retail
Products and Services
Over 20,000 audio, video, and
digital products, and
electronics, home appliances,
and media and entertainment
products and accessories
Employees
>1,000
Revenue
R 10 billion (€190 million)
Web Site
www.mvideo.ru
“We are impressed with the significant return on investment that
SAP Conversion Management has already managed to generate.
The ease and intuitiveness of the analytics system is particularly
helpful. The SAP team has shown us best practices in the
remarketing field that have helped us improve our results tenfold.”
Julia Smirnova, Personalization and Digital Communications Specialist, M. Video
Studio SAP | 34444 (14/12) ©
2014 SAP SE or an SAP affiliate company. All rights reserved.
- 3. ©
2014 SAP SE or an SAP affiliate company. All rights reserved.
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