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SAP Customer Success Profile | Retail | M. Video
PictureCredit|SAPSE,Walldorf,Germany.Usedwithpermission.
M. Video: Improving On-Site
Conversion Rates with SAP®
Conversion Management
With over 340 stores and 52 e-commerce Web sites, M. Video is
the largest consumer electronics retail chain in Russia. When M.
Video’s e-commerce team faced a 70% shopping cart
abandonment rate, they sought out the SAP® Conversion
Management application to remedy the situation. M. Video knew
that SAP would not only provide a proven solution, but that SAP
also had the industry expertise to guide it through best practices.
Since implementing SAP Conversion Management, M. Video has
seen a 29.3% lift in its cart recovery rates.
©
2014 SAP SE or an SAP affiliate company. All rights reserved.
SAP Customer Success Profile | Retail | M. Video
Kick-starting a feature-rich, analytics-based solution
M. Video looks for a proven shopping cart recovery application
Objectives
• Combat shopping cart abandonment and recover
lost revenue
• Strengthen e-mail marketing profitability by
increasing conversion rates
• Implement best practices for remarketing
Why SAP
• Proven solution that follows up with customers in
real time
• Simple integration of the SAP® Conversion
Management application with M.Video’s e-mail
service provider
• Ability to conduct a series of randomized tests
(A/B testing) with two variants to figure out the
optimal strategies for recovering revenues
Benefits
• 29.3% increase in cart recovery rate, yielding a
39% increase in overall carts recovered
• More than US$7.1 million in revenue attributed to
SAP Conversion Management
Future plans
• Test different triggering times to determine the
optimal timing for follow-up
• Test different campaigns with different numbers
of follow-up e-mails
Company
M. Video
Headquarters
Moscow, Russia
Industry
Retail
Products and Services
Over 20,000 audio, video, and
digital products, and
electronics, home appliances,
and media and entertainment
products and accessories
Employees
>1,000
Revenue
R 10 billion (€190 million)
Web Site
www.mvideo.ru
“We are impressed with the significant return on investment that
SAP Conversion Management has already managed to generate.
The ease and intuitiveness of the analytics system is particularly
helpful. The SAP team has shown us best practices in the
remarketing field that have helped us improve our results tenfold.”
Julia Smirnova, Personalization and Digital Communications Specialist, M. Video
Studio SAP | 34444 (14/12) ©
2014 SAP SE or an SAP affiliate company. All rights reserved.
©
2014 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or
an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of
SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http: / /www.sap.com /corporate-
en /legal /copyright /index.epx#trademark for additional trademark information and notices. Some software products marketed by
SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty
of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only
warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements
accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP
SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all
subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in
this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking
statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers
are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not
be relied upon in making purchasing decisions.

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34444_M._Video_CSP.PDF

  • 1. SAP Customer Success Profile | Retail | M. Video PictureCredit|SAPSE,Walldorf,Germany.Usedwithpermission. M. Video: Improving On-Site Conversion Rates with SAP® Conversion Management With over 340 stores and 52 e-commerce Web sites, M. Video is the largest consumer electronics retail chain in Russia. When M. Video’s e-commerce team faced a 70% shopping cart abandonment rate, they sought out the SAP® Conversion Management application to remedy the situation. M. Video knew that SAP would not only provide a proven solution, but that SAP also had the industry expertise to guide it through best practices. Since implementing SAP Conversion Management, M. Video has seen a 29.3% lift in its cart recovery rates. © 2014 SAP SE or an SAP affiliate company. All rights reserved.
  • 2. SAP Customer Success Profile | Retail | M. Video Kick-starting a feature-rich, analytics-based solution M. Video looks for a proven shopping cart recovery application Objectives • Combat shopping cart abandonment and recover lost revenue • Strengthen e-mail marketing profitability by increasing conversion rates • Implement best practices for remarketing Why SAP • Proven solution that follows up with customers in real time • Simple integration of the SAP® Conversion Management application with M.Video’s e-mail service provider • Ability to conduct a series of randomized tests (A/B testing) with two variants to figure out the optimal strategies for recovering revenues Benefits • 29.3% increase in cart recovery rate, yielding a 39% increase in overall carts recovered • More than US$7.1 million in revenue attributed to SAP Conversion Management Future plans • Test different triggering times to determine the optimal timing for follow-up • Test different campaigns with different numbers of follow-up e-mails Company M. Video Headquarters Moscow, Russia Industry Retail Products and Services Over 20,000 audio, video, and digital products, and electronics, home appliances, and media and entertainment products and accessories Employees >1,000 Revenue R 10 billion (€190 million) Web Site www.mvideo.ru “We are impressed with the significant return on investment that SAP Conversion Management has already managed to generate. The ease and intuitiveness of the analytics system is particularly helpful. The SAP team has shown us best practices in the remarketing field that have helped us improve our results tenfold.” Julia Smirnova, Personalization and Digital Communications Specialist, M. Video Studio SAP | 34444 (14/12) © 2014 SAP SE or an SAP affiliate company. All rights reserved.
  • 3. © 2014 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http: / /www.sap.com /corporate- en /legal /copyright /index.epx#trademark for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.