The social media landscape keeps changing. What will grow your brand and influence? Engagement = mobile + hashtags + links! Here are 10 hot ideas based on recent research findings. After this presentation, see the full blog post by Belle Beth Cooper:
http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers. 
Follow her on Twitter at @bellebethcooper.

1.
10 Hot Twitter Ideas
to Engage New Followers
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

2. The Social Media Landscape keeps changing
What will grow your brand and influence?
Engagement = mobile + hashtags + links
Here are 10 hot ideas based on recent findings
After this presentation, See the full blog post by Belle Beth Cooper:
http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
Follow her at Twitter: @bellebethcooper
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

3. Social Media
IDEA 1 - Weekends Matter
Innovation
• Twitter engagement
for brands is 17%
higher on weekends
• Yet only 19% of
brands tweet on
weekends
Research finding by social media scientist, Dan Zarrella
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

4. Social Media
IDEA 2 - Pictures Are Engaging
Innovation
• Tweets with image
links get 2 times the
engagement rate of
those without
• Think of Facebook
and Instragram
Cats are notoriously popular for social media sharing.
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

5. Social Media
IDEA 3 - Shorten Your Tweets
Innovation
• Tweets with less than 100 characters get 17%
more engagement
• For tweets with links,
120-130 characters
is the sweet spot
Research finding by social media scientist, Dan Zarrella
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

6. Social Media
IDEA 4 - Boomers Are On Board
Innovation
• Twitter’s fastest
growing demographic
is 55–64 year-olds
• Design your tweets
to target relevant
demographic profiles
Actor, Richard Gere
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

7. Social Media
IDEA 5 - Use Hashtags To Engage
Innovation
• Tweets that include hashtags get 2 times
more engagement
• 1 or 2 hashtags will
get 21% more
engagement than
3 or more
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

8. Social Media
IDEA 6 - Mobile Devices Help Brands
Innovation
• 66% of user-generated
tweets that mention
brands come from
mobile users
• Use links to mobile-
friendly websites
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

9. Social Media
IDEA 7 - Optimize Commuting Time
Innovation
• Twitter users who mostly use
a mobile device are
181% more likely
to be on Twitter
during their commute
Research finding by social media scientist, Dan Zarrella
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

10. Social Media
IDEA 8 - Identify The ‘Amplifiers’
Innovation
• Amplifiers are heavy Twitter users on the go
who like to retweet
• Amplifiers are 122%
more likely to send
direct messages too
Data from Twitter and Compete
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

11. Social Media
IDEA 9 - Ask For Retweets
Innovation
• Tweets have a 12 times higher chance of
being retweeted if
you ask for it
• And a 23 times higher
chance if you spell
out “retweet”
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

12. Social Media
IDEA 10 - Include Links In Your Tweets
Innovation
• Tweets that include links are 86% more
likely to be retweeted
• Use Twitter shorteners
to minimize the
number of characters
in your tweets
Copyright © 2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

13. Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

14. MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry
"
• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

15.
10 Hot Twitter Ideas
to Engage New Followers
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD