Gracchi Media presents, "My digital fundraiser."

1. 1
Presents, “My Digital Fundraiser.”
BY HARRISON SIMONS & MARK REAVIS
Gracchi Media
Qx Proposal
Non-profit Client X

2. 2O N L I N E F U N D R A I S I N G
“In 2017, the US gave $410.2 billion to charities;
70% of this came from individuals”
IT’S TIME WE RETHINK HOW WE FUNDRAISE.

3. P R O B L E M S T A T E M E N T
Environmental Analysis
PREDICTING
FUTURE
STRATEGIC
ACTIONS
Becauseofatechnologicalshift,“project-style”
fundraisingapproachesdon’talwaystranslate when
appliedtoraisingfundsonline.
Many folks are still stuck in traditional, “project-style”
fundraising (sending direct mailers a couple times a year,
hosting an annual gala/event, writing grants, etc.). This
leaves many nonprofits stuck: locking themselves into only
fundraisingatspecifictimes.
This stop-start style of fundraising often leaves fundraisers
feeling stuck and frustrated, always spinning their wheels,
and not being able to sustainably grow their fundraising,
because while this project-based fundraising may have
workedwellbefore,donor’spreferenceshavechanged.
PRESENT
SITUATION
3
Top:Thetotal(inbillions)ofonline
donationsperyear.
Right:Preferred
donationmethod.
DatacuratedbyNPSource.

4. >
Withtheadventof5G,video
willreplacemosttext-based
communication.
S O L U T I O N H Y P O T H E S I S
Environmental Analysis
PRESENT
SITUATION
PREDICTING
FUTURE
Themosteffectivewaytoholdadigitalfundraiseris
totellyourorganization’sstoryandtellitwell.
Digital fundraising lends itself to long-term predictable and sustainable growth.
By investing in digital marketing (SEO strategies, ads, etc.), you’re able to build
brand awareness and cultivate a broad support base. Over time, as these
individuals are cycled through the digital fundraising loop (attract, nurture, and
convert), conversion trends will start to emerge, which will let you know what is
and isn’t working. This data will also help inform how you invest your time and
optimizeforgrowthmovingforward.
STRATEGIC
ACTIONS
4
LEARN MORE >

5. S O L U T I O N H Y P O T H E S I S 5SERVICE PROPSAL
Digital fundraising is ultimately all about making it easy for you and your donors. This means
streamlining your processes with tech that helps you fundraising well, both saving you time and
delightingyourdonors.
Environmental Analysis
PRESENT
SITUATION
PREDICTING
FUTURE
STRATEGIC
ACTIONS

6. Elements of a
Digital Fundraiser

7. 7
WHAT GOES INTO A DIGITAL FUNDRAISER?
E L E M E N T S
01PEER-TO-PEER FUNDING
Thisisoneofthemostpowerfulvirtualfundraising
ideas,becauseitharnessesthepowerofsocialproof.In
short,socialproofreferstotheideathatpeopleadapt
theirbehaviorstomimicwhatothersaredoing.

8. 02INTERNET GRANTS
Inmostcases,aninternetgrantcomesintheformofa
SaaSsubscriptionorin-kinddonation. Theseresources
giveyourorganizationafirmfoundationtolaunch your
digitalfundraiser.
03SKILLED VOLUNTEERS
Limitedbudgetscanoftenblocknon-profitsfromhiring
theexperttalenttheyneedtooperatemosteffectively.
Skills-basedvolunteeringcanbridgethatgap.
8

9. 04CORPORATE SPONSORSHIP
Corporategivingstillplaysavitalroleindigital
fundraising. Throughadonationmatchingstrategy,
corporatedonationsareusedtokick-starteach
campaign.
05COMMUNITY RELATIONSHIP MANAGEMENT
Nonprofittechnologyshouldhelpbuildandmaintain
trustedandlastingrelationshipswithsupportersand
beneficiariesbydeliveringtheexperiencestheyneedin
changingtimes.
9

10. 06SCALABLE DONATION PROCESS
Byutilizingmultiplepoint-of-salesystems,wecantest
avarietyofdonationstrategiestomakesuredonating
issimpleandeasy.
07RECURRING DONATIONS
Themosteffectivewaytogainrecurringdonationsisto
putoutrecurring,butrelevantcontent.
10

11. 08COMPELLING VISUALS
Personalizedcontentthatstandsoutdrivesrelevant
traffic.
09UNIFIED COMMUNICATION
DigitalfundraisingrequiresaunificationofFundraising,
ProgramManagement,MarketingandGrantmakingteams
todeliverexperiencesthatsurpasstheexpectationsof
today’sdigitalstakeholdersanddrivenextlevelchangeand
impact.
11

12. OUR 4 FOCUSES

13. PHONE VIDEO PLAYS
“Videos are shared on social media 1200% more
than images and text combined.”
F O C U S O N E : V I D E O
OOYALA GLOBAL VIDEO INDEX
13
PHONE VIDEO PLAYS
TABLET VIDEO PLAYS
SUM OF PHONE + TABLET

14. F O C U S T W O : G R A P H I C S
• Donecidelitnonmiportagravidaategetmetus.Curabiturblandittempus
porttitor.Praesentcommodocursusmagna,velscelerisquenislconsectetur
et.Praesentcommodocursusmagna,velscelerisquenislconsectetur et.Donec
idelitnonmiportagravidaategetmetus.Curabiturblandittempusporttitor.
Praesentcommodocursusmagna,velscelerisquenislconsecteturet.Praesent
commodocursusmagna,velscelerisquenislconsecteturet.
De
Aa
Bb
Integer posuere erat
aante venenatis
dapibus posuere velit
aliquet. Lorem d.
Integer posuere erat
aante venenatis
dapibus posuere velit
aliquet. Lorem
d.Integer posuere
erat aante venenatis
dapibus posuere velit
aliquet. Lorem d.
• Donecidelitnonmiportagravida
ategetmetus.Curabiturblandit
tempusporttitor. Praesent
commodocursusmagna,vel
scelerisquenislconsecteturet.
Praesentcommodocursusmagna,
velscelerisquenislconsectetur
et.Donecidelitnonmiporta
gravidaategetmetus.Curabitur
blandittempusporttitor.Praesent
commodocursusmagna,vel
scelerisquenislconsecteturet.
Praesentcommodocursusmagna,
velscelerisquenislconsecteturet.
There’sagrowinglegalunderstandingofwebsitesaspublicaccommodations.
However,fornonprofitsandnonprofitservicesmorebroadly,it’shistorically
beensomewhatunclear.
EvenifyournonprofitisnotrequiredtofollowADAdesignguidelines,wehighly
encouragecompliance.Makingtheefforttoincludeallpotentialsupportersin
yourorganizationisneverabadidea.
Accessibility
SHOULD A NON-PROFIT’S WEBSITE BE
CONSIDERED PUBLIC ACCOMMODATION?
Youwantthecontentyourorganizationputsouttobeeasilyunderstood.
Inthegraphicsworldthismeanstwothings.First,thecontent’sframesize
mustmatch theviewers screensize.Second, thecontentmustconform
toyourviewer’sexpectationsofagivenplatform.
Adaptability
WHAT IS CONTENT ADAPTABILITY?
14

15. So how do we add a digital aspect to our campaigns? The
challenge is two-fold; First, Identify social ambassadors, then
createacultureofsharing–bymakingitfun!
Community 2.0
WEBSITE
SOCIAL MEDIA
EMAIL/SMS
F O C U S T H R E E : S O C I A L 15

16. F O C U S F O U R : S E A R C H
Imagine what you could do with $10,000 USD of in-kind
advertising every month from Google Ads. You could recruit
more volunteers, attract more donations, and share your
storywithaudiencesallovertheglobe.
GLOBAL COMMUNITY OUTREACH
Through content monetization and affiliate marketing, we
can create revenue streams for your organization with 0%
humaninvolvement.
ALGORITHMIC GIVING
16

18. 18
PHONE: 912-247-6300
EMAIL: MARK@GRACCHI.MEDIA
Gracchi Media
Contact Information
PHONE: 912-665-0483
EMAIL: HARRISON@GRACCHI.MEDIA

19. Essential Internet Grants
GSUITE FOR NON-PROFITS GIVES PROFESSIONAL EMAILS, SHARED DRIVES, CALENDAR, AND
VIDEO CHAT TO EVERY EMPLOYEE/BOARD MEMBER.
GOOGLE AD GRANT PROVIDES ACCESS TO $10,000 USD OF IN-KIND ADVERTISING EVERY
MONTH FOR TEXT ADS.
YOUTUBE NONPROFIT PROGRAM MAKES IT EASY FOR SUPPORTERS TO GIVE WITH YOUTUBE
GIVING FEATURES.
FACEBOOK FOR NONPROFITS ALLOWS YOU TO ADD A DONATION BUTTON TO YOUR PAGE
AND GIVES ACCESS TO OTHER FUNDRAISING TOOLS.
MICROSOFT OFFERS PROFESSIONAL EMAILS, SHARED DRIVES, CALENDAR, AND THE OFFICE
365 SUITE FOR EVERY EMPLOYEE/BOARD MEMBER.