Market Research Reports, Inc. has announced the addition of “Ireland's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape” research report to their offering. See more at- http://mrr.cm/ZaA

1. Emerging
Opportunities, Trends,
Size, Drivers,
Strategies, Products
and Competitive
Landscape
Category : Banking & Finance
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2. Introduction to Report
 Launch Date: September 26, 2014
 Number of Pages: 73
 Geography Coverage: Ireland
 Available Format: PDF
Price For Single User License: USD 3,995
Price For Site User License: USD 7,990
Price For Global User License: USD 11,985
Delivery Time: Within 24 Hours (During Working
Days)
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3. About the Report
Irish payment cards registered positive growth
during the review period (2009-2013), recording a
compound annual growth rate (CAGR) of 3.75%, to
reach 6.3 million cards in circulation by the end of
2013.
In terms of transaction value, payment cards
valued EUR49.1 billion (US$65.1 billion) in 2013,
after registering a review-period CAGR of -0.22%.
However, it is expected to expand over the
forecast period (2014-2018), at a CAGR of 3.23%.
In terms of transaction value, debit cards
accounted for a 77.9% share in 2013, which is
expected to rise further over the forecast period.
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4. Scope:
This report provides a comprehensive analysis of
Ireland's cards and payments industry.
It provides current values for Ireland's cards and
payments industry for 2013, and forecast figures
for 2018.
It details the different economic, infrastructural
and business drivers affecting Ireland's cards and
payments industry.
It outlines the current regulatory framework in the
industry.
It details the marketing strategies used by
various banks and other institutions.
It profiles the major banks in Ireland's cards and
payments industry.
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5. Reasons to Buy:
Make strategic business decisions using top-level
historic and forecast market data related to
Ireland's cards and payments industry and each
market within it.
Understand the key market trends and growth
opportunities within Ireland's cards and payments
industry.
Assess the competitive dynamics in Ireland's
cards and payments industry.
Gain insights in to the marketing strategies used
for selling various card types in Ireland.
Gain insights into key regulations governing
Ireland's cards and payments industry.
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6. Key Highlights:
The banking sector transformed and adopted new
technologies during the review period, which
helped enhance customer experience by
simplifying and speeding up many banking
activities.
Allied Irish Banks (AIB) took a vital step via its
Learn About Banking (LAB) store.
Mobile money is emerging as a popular
alternative payment instrument in Ireland. Many
banks offer the service, which only requires a
recipient’s mobile number to enable a funds
transfer.
Banks are increasingly establishing a presence
on social media, as its penetration is increasing
rapidly.
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7. Key Highlights: Continues…
Banks are using social media to communicate the
benefits of their latest services, promote
upcoming offerings, provide regular updates on
business progress, and garner customer support.
AIB has a presence on Twitter, Facebook,
YouTube, LinkedIn, Boards.ie, Flickr, Google+, and
Slideshare.
A large number of customers, primarily within the
high-income bracket, are engaged in philanthropic
activities.
To cater these customers, banks have introduced
programs whereby customers can donate a
percentage of their total credit card expenditure to
charitable programs.
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8. Report Coverage
1. Executive Summary
2. Analysis of the Industry Environment, Key
Trends and Drivers
3. Cards and Payments Industry Share Analysis
4. Regulatory Framework and Card Fraud
Statistics
5. Emerging Consumer Attitudes and Trends
6. Analysis of Payment Cards and Growth
Prospects
7. Analysis of Credit Cards Market and Growth
Prospects
8. Company Profiles of Card Issuers
9. Appendix
For more details regarding Report coverage see the last slide
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9. Company Coverage:
1. Allied Irish Banks (AIB)
2. Bank of Ireland (BOI)
3. Ulster Bank
4. Permanent TSB
5. MasterCard
6. Visa
For more details regarding Report coverage see the last slide
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11. How To Buy This Report?
Visit following URL to see Table of Content and
purchase this publication:
http://mrr.cm/ZaA
About Market Research Reports, Inc.
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leverages on our motto of “Intelligence Redefined”.
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