Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market

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Category : Confectionery
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Introduction to Report
 Launch Date: June 26, 2014
 Number of Pages: 56
 Geography Coverage: Italy
 Available Format: PDF
Price For Single User License: USD 6,320
Price For Site License: USD 12,640
Price For Global User License: USD 18,960
Delivery Time: Within 24 Hours (During Working Days)

About the Report
Understanding Consumer Trends and Drivers of Behavior
in the Italian Confectionery Market provides an overview
of the market, analyzing market data, demographic
consumption patterns within the category, and the key
consumer trends driving consumption. The report
highlights innovative new product development that
effectively targets the most pertinent consumer need
states, and offers strategic recommendations to capitalize
on evolving consumer landscapes.

Research Findings
Italian consumers most often look for Confectionery
products that help them create personal space and time
amongst their busy days, or as rewards to help them
recuperate at the end of their days.
Manufacturers need to keep delivering value to austere-
minded consumers. GDP per capita in Italy will not return
to 2008 levels until 2017. This drop and slow recovery in
the economy means consumers have adopted austere
spending habits with limited trading up, habits they are
unlikely to change in the near future

Research Findings Continues…
Women consume more Confectionery than men in Italy.
The main difference between men and women is in the
consumption of Gum: on average, women consume
chewing gum 27 times more per year than men.
Italian Confectionery consumers value unique and
special experiences: the Experience Seeking and Quality
Seeking trends rank fourth and fifth out of the 20 trends
studied.

Get access to:
Key consumer demographic groups driving consumption within
the Italian Confectionery market. The figures showcase the
number of times consumers of specific ages and genders
consume Confectionery, as well as identifying whether these
demographic groups "over" consume in the category (i.e. they
account for a higher proportion of occasions than the proportion
of society they represent overall)
Market value and volumes over 2008–2018 for Italy and nine
other countries to give a global context
The degree of influence that the 20 key consumer trends
identified by Canadean have on Confectionery consumption
volumes, with granular analysis on the extent that degree of
influences varies between gender and age group
Insight into the implications behind the data, and analysis of
how the needs of consumers will evolve in the short-to-medium
term future
Examples of international and Italy-specific product innovation
targeting key consumer needs

Report Coverage
1. Definitions
2. Market context
3. Demographic cohort consumption patterns
4. Consumer trend analysis
5. Innovation examples
6. Recommended actions
7. Appendix
For more details regarding Report coverage see the last slide

Company Coverage (Partial List)
1. Alpenliebe
2. Daygum
3. Elah Dufour
4. Esselunga
5. Ferrero SpA
6. Fini
7. Frankford
8. Gardini
9. Hammond's Candies
10.Haribo
11.Kinder
12.Leone
13.Lindt
14.Morinaga and Company, Ltd.
15.Natra
For more details regarding Report coverage see the last slide

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Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market

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Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market