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The Worldwide Market for Mobile Medical Apps
December 1, 2010
Smartphone and other mobile applications or “apps” are being utilized in many areas of
healthcare: education, health management, data management, health information, and
other workflow processes. This Kalorama Information report The Worldwide Market for
Mobile Medical Apps details these products and presents a picture of the market today
and what it may look like over the next five years. Some popular apps included in this
report include.
Epocrates
Medscape Mobile
iRadiology
Nursing Central
Care360 Mobile
STAT ICD-9 LITE
Netter’s Atlas of Human Anatomy
EMR apps
Healthcare has exhibited a particular need for these technologies. Not only is the
medical community using smartphones and their applications for basic work at a higher
rate than the general population, but they are reporting using smartphones in
replacement for some of the work that would have previously been done on a desktop
or laptop computer.
Included in this report are the following
Model Apps on the Market
Successful Business Models
Estimate for Current Mobile Medical App Market Size
App Market by Type (Medical Reference, Study Aids, Drug Reference, Nursing
Tools, others)
Forecast of Revenues by Platform (Apple, Android, Blackberry)
Regional Distribution of App Sales (United States Japan, Germany, France,
United Kingdom, Italy, Canada, Rest of World)
Healthcare and Population Statistics
Market Drivers

2. Physician Demographics and Smartphone Usage Stats
The information for this report was gathered using both primary and secondary research
including comprehensive research of secondary sources such as company literature,
databases, investment reports, and medical, information technology and business
journals. Telephone interviews and email correspondence were the primary method of
gathering primary information. Primary sources were the basis in gathering information
specifically relating to revenue and market share data presented in this report. Specific
interviews with IT company representatives included marketing directors, division
managers, and product representatives.
The report covers issues and trends that will impact the medical app market in the
future, including:
Pricing
Threat to Security
Non-availability of Suitable Handheld Devices
Implementation Failures
Resistance to Change
Lack of IT Resource in Provider Settings
Electromagnetic Interference
High infrastructure Cost
Growing Healthcare Cost
Aging Society
Reduction of Medical Errors
Telemedicine Benefits
Federal Initiatives
All market data pertains to the world market at the manufacturers’ level. The base year
for data was 2010. Historical data was provided for 2009 with forecast data provided for
2015. The forecasted market analysis for 2010-2015 was highly influenced by the
uptake of new technologies in the health industry, government incentives and
requirements, product marketing, availability and demographic trends.
Additional Information
41 Million Dollar Market for Mobile Phone Medical Apps
The growing number of healthcare professionals utilizing mobile phone medical
applications or "apps" in everyday business activities is contributing to rapid growth in
this nascent market segment. Although much smaller than other popular mobile app
segments, mobile medical apps are slowly gaining market share as revenues are
expected to more than double in 2010 over 2009, according to healthcare market

3. research publisher Kalorama Information's new report, Worldwide Market for Mobile
Medical Apps.
The market for mobile medical apps was worth about $41 million in 2009, which
translates to about 1.5% of the total mobile app market, and Kalorama estimates 2010
sales to come in at $84.1 million. Medical apps compete for market share with very
large and popular app categories such as gaming, entertainment, social networking,
and navigation. Despite the higher price tag for most medical apps (averaging $15 per
app), the number of downloads fall short—keeping medical apps on the lower end of
revenues in comparison to other categories.
However, the use of smartphones has been rapidly expanding in the healthcare
industry, since they provide a range of programs, convenience and efficiency that can't
be achieved with traditional computers and pocket drug references. It was estimated
that in 2004, around 25% of practicing physicians in the U.S. used a PDA or
smartphone. This increased to approximately 35-40% in 2008. By 2010, more than 50%
of physicians are using smartphones or PDAs on a regular basis for everyday treatment
activity.
"Not only is the medical community using smartphones and their applications for basic
tasks, but they report using them to complete some of the work that would have
previously been done on a desktop or laptop computer," says Melissa Elder, an analyst
with Kalorama Information and author of the report. "With one of the main focuses in
healthcare today centered on the reduction of costs, any tool that can help medical
personnel become more efficient is a boon to the industry."
Smartphone applications can be developed for numerous types of processes including
education, health management, data management, health information, and other
workflow processes. There are literally hundreds of thousands of apps available for
smartphones users. For example, the Apple App Store offers more than 250,000 apps
for its users. Within specific categories like health management, some smartphone
providers offer up to 2,000 apps. These help monitor heart rates, manage diabetes,
record exercise schedules, and link with larger computer systems for managing health
records.
"The use of smartphones in professional healthcare is still taking shape, but some
providers have seen the potential and are taking advantage of the technology," says
Elder.
Kalorama Information's Worldwide Market for Mobile Medical Apps provides a
detailed overview of PDA and smartphone use in healthcare, with market size and
growth estimates, leading smartphone operating systems and applications for
healthcare providers, handheld device technology adoption by physicians and issues
facing IT in healthcare.

4. Table of Contents
CHAPTER ONE: EXECUTIVE SUMMARY
Healthcare Industry
Methodology
Size and Growth of the Market
Issues Facing the IT Healthcare Market
CHAPTER TWO: INTRODUCTION
PDAs and Smartphones
Smartphone Applications
Defining Smartphones and PDAs
Leading Smartphone Operating Systems
Growth of Smartphones
Smartphone-Specific Service Fees
Connection Speeds
Healthcare Efficiency
Healthcare Establishments
Physicians
Number of Physicians
Handheld Device Technology Adoption by Physicians
CHAPTER THREE: KEY APPS AND DEVELOPERS
Medical Applications
Business Model for Device/Platform Developers
App Developer Business Strategy
Smartphones in Healthcare
Benefits of Healthcare Smartphones
Challenges in the Implementation of Smartphones in Healthcare Settings
Apps and Tablet PCs
Apple App Store’s Top-Grossing Apps
Leading Apps for Healthcare Providers
o Epocrates
o Medscape Mobile
o iRadiology
o Nursing Central
o Care360 Mobile
o The ECG Guide
o STAT ICD-9 LITE
o Lexi-Comp Individual Medical Apps
o Tarascon Pharmacopoeia
o Netter’s Atlas of Human Anatomy
Apps for Diabetes Management

5. Electronic Medical Records and Apps
Smartphone Applications for EMRs
Overview of EMRs
CHAPTER FOUR: MARKET OVERVIEW
The Overall Mobile App Market
Reviewing the Market for Medical Apps
Analysis of Medical Apps by Type/Category
The Medical App Market Forecast 2015
Regional Distribution of Medical App Sales
Market Drivers and Inhibitors
Growth Drivers
Growth Inhibitors
Emerging Trends
Case Study Mount Sinai Hospital and the University Health Network (UHN)—
New York, New York
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