11. Various Type of studies 6 Concept Test, Positioning, …. Market share U&A, Ad Impact Evaluation, Segmentation studies, Brand track End to end solutions in all stages of evolution of a brand Time Market Size, Competitive mapping, Need Gap analysis, Concept Tests, Product Tests, Positioning, Brand Name, Packaging, Pre-Campaign test for ads
13. Research Techniques 8 Other than the techniques mentioned above we also use CAPI, CATI & Online research.
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17. ScrutinyRandom Mystery calls Few forms randomly picked, calls made so as cross check the data authenticity. Note:- Wherever there is conflicting information given in the questionnaire by the respondent, we get back to the respondent again and probe the reasons for the same. 9
24. Commitment of the agency to your company...You will see the difference. To learn more, visit www.market-search.com 10 We build solutions…. …To help you be the leader