Business Blogging 101 gives you information on how to create a successful company blog, what you could blog about, Do's & Don'ts, and much more!

1. Blogging for Business 101 By Market Your Startup www.MarketYourStartup.com

2. Agenda Why should your company have a company blog? What should you blog about? Keywords!!! Links Promotion Engage customers and fans Dos & Don’ts Company Blog Action Plan

3. Why should your company have a company blog? Blogs: 77.7 million unique visitors in the US (2008) More visibility for your company Creates a trust relationship with audience Easy to update Creates a community and encourages audience to connect with your company Adds new content to your website (SEO)

4. What should you blog about? Industry information Company news Good causes Relevant Information for your customers New products/services Awards/achievements FAQs Tutorials/Whitepapers Promotions/contests How To Articles

5. Keywords!!! Optimizing your blog posts for keywords is very important! Use “long-tail keyword phrases” not just one word (for example: cheap shopping in London rather than London) Use keyword tools such as Google Keyword Tool for Keyword suggestions (https://adwords.google.com/select/KeywordToolExternal)

6. Links Interlink related blog posts Link to outside sources (but let it open in a new window!) Provide great content to generate backlinks Write guest blog posts on related blogs Write articles for article submission Post relevant comments on other blogs Ping other blogs, when you link to them

7. Promotion of your Business Blog Use Social Media Sites to promote your blog Write guest blog posts Mention your company blog in newsletters Include the url in your email signature Write a press release about your new company blog

8. Engage Readers Create compelling content that engages readers to leave comments Ask for it! Don’t be too shy to ask for feedback and include a call of action to invite readers to engage When you reach critical mass, create contests to make your readers contribute to your platform Respond to comments Controversial content can create a buzz, but could also hurt your reputation!

9. Do’s and Don’ts in Blogging for Business What to do What not to do Provide relevant information Be recognizable Produce quality content Be interesting Segment and target your audience Be responsive Accept feedback Pushy selling Over promoting Censoring Go for scale not quality Spamming Be dishonest

10. Business Blog Action Plan Buy Domain name or integrate it on your website Choose template that corresponds with your website design (does not have to be the same, but should match) Set up the company blog Create compelling content Put the blog live as soon as possible, so search engines can index it Publish an excessive amount of posts daily until you reach about 30 posts Promote your business blog through other Social Media tools, like a Facebook page or Twitter! Link building to drive traffic to website Engage supporters (contests, applications, promotions) Update content regularly Respond to questions and feedback

11. Do you want to learn more? Contact Market Your Startup right now or check out our blog for further information! www.MarketYourStartup.com