3. @marketingmojo | #mojowebinar | marketing-mojo.com
WHAT IS THE CONUNDRUM?
• SEO changes EVERY DAY
• How can buyer’s stay on top of the right
questions to ask?
6. @marketingmojo | #mojowebinar | marketing-mojo.com
EVER BUY A FORECLOSED HOUSE?
• Many times taking over a PPC Account from another agency or in-house
department is the equivalent of inheriting a trashed foreclosed house…You
have to gut it and start over from scratch
7. @marketingmojo | #mojowebinar | marketing-mojo.com
YOU KNOW YOU’RE IN TROUBLE WHEN…
• If you go to the change history and find it
blank. This Account is on “Set it & Forget it”
mode
Activity Should Be Here…