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Making Data Compelling Through Visualizations - SMX West 2016

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Making Data Compelling Through Visualizations - SMX West 2016

  1. 1. #SMX #22C @JanetDMiller Making Data Compelling through Visualizations
  2. 2. #SMX #22C @JanetDMiller •  President  and  CEO  of  Marketing  Mojo   •  Digital  marketing  firm  specializing  in  SEO,  PPC,     social  media  advertising   •  Founded  in  2005   •  15+  years  of  SEO  and  PPC  experience   •  Google  Analytics  certified   •  Teach  classes  on  Udemy  for  Google  Analytics   •  Just  wrote  my  first  book  on  Google  Analytics  –     available  on  Amazon!   •  Columnist  for  Search  Engine  Land’s  All  Things  SEO  column   About Me
  3. 3. #SMX #22C @JanetDMiller 848,246
  4. 4. #SMX #22C @JanetDMiller
  5. 5. #SMX #22C @JanetDMiller
  6. 6. #SMX #22C @JanetDMiller  "Use a picture. It's worth a thousand words."  Tess Flanders, 1911
  7. 7. #SMX #22C @JanetDMiller Can it be said with a chart/graphic instead of a word?
  8. 8. #SMX #22C @JanetDMiller Lines and Trendlines
  9. 9. #SMX #22C @JanetDMiller Multiple Lines and Trendlines 0   50   100   150   200   250   300   December  Sessions   November  Sessions   October  Sessions   Referral  Sessions   LinkedIn   simplybusiness.co.uk   t.co   searchengineland.com   facebook.com   images.google.fr   images.google.de   info.thirddoormedia.com   m.facebook.com  
  10. 10. #SMX #22C @JanetDMiller Multiple Lines and Trendlines 0   1000   2000   3000   4000   5000   6000   Organic  Sessions  2015   Bing  Sessions   Google  Sessions   Linear  (Bing  Sessions)   Linear  (Google  Sessions)  
  11. 11. #SMX #22C @JanetDMiller Lines and Trendlines 0   1   2   3   4   5   6   7   8   9   10   January   February   March   April   May   June   July   August   September   October   November   December   Ranking  
  12. 12. #SMX #22C @JanetDMiller Lines and Trendlines 0   1   2   3   4   5   6   7   8   9   10   January   February   March   April   May   June   July   August   September   October   November   December   Ranking  
  13. 13. #SMX #22C @JanetDMiller
  14. 14. #SMX #22C @JanetDMiller Pie Charts
  15. 15. #SMX #22C @JanetDMiller Pie Charts AdWords  Impression  Share  -­‐  Lost  Opportunity   Lost  -­‐  Budget   Impression  Share   Lost  -­‐  Rank  
  16. 16. #SMX #22C @JanetDMiller
  17. 17. #SMX #22C @JanetDMiller Doughnuts
  18. 18. #SMX #22C @JanetDMiller Columns and Bars
  19. 19. #SMX #22C @JanetDMiller Columns and Bars
  20. 20. #SMX #22C @JanetDMiller
  21. 21. #SMX #22C @JanetDMiller Stacked Column and Stacked Bar 0   5   10   15   20   25   30   35   40   May   June   July   August   Conversions   Google   Bing  
  22. 22. #SMX #22C @JanetDMiller Scatter 0   5   10   15   20   25   0.00%   10.00%   20.00%   30.00%   40.00%   50.00%   60.00%   70.00%   80.00%   CTR  Relative  to  Organic  Position  
  23. 23. #SMX #22C @JanetDMiller Bubble
  24. 24. #SMX #22C @JanetDMiller Bubble
  25. 25. #SMX #22C @JanetDMiller Venn Diagrams Frosty  the   Snowman   Santa  Claus   Characters  in  Winter  
  26. 26. #SMX #22C @JanetDMiller
  27. 27. #SMX #22C @JanetDMiller Venn Diagram
  28. 28. #SMX #22C @JanetDMiller Speedometer
  29. 29. #SMX #22C @JanetDMiller Funnel Charts 2635   347   96   Conversions  by  Funnel  Stage   ToF   MoF   BoF  
  30. 30. #SMX #22C @JanetDMiller Beyond Excel…
  31. 31. #SMX #22C @JanetDMiller Intensity Maps
  32. 32. #SMX #22C @JanetDMiller Great for Dashboards
  33. 33. #SMX #22C @JanetDMiller http://www.slideshare.net/SearchMarketingExpo/ advanced-­‐seo-­‐visualization-­‐forcedirected-­‐ diagrams-­‐for-­‐teaching-­‐analysis-­‐by-­‐ian-­‐lurie     Day  2,  SMX  East  2015  presentations  
  34. 34. #SMX #22C @JanetDMiller SEE YOU AT THE NEXT #SMX! Thank you!

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