Eat.ly lean startup

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HOW Design Live 2014(!)

Elena Flanagan-Eister

Growth hacking 101 - RET2082 POV

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Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution. What is an MVP? A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk. The Rise of the Lean Startup Movement The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success. Presentation Outline: • The MVP Vision (What will I have at the end of the effort?) • Brief history of the lean startup movement • Scoping • Budgeting for MVP • Features: The MVP Way • Essential vs. peripheral features • Must have to prove a hypothesis vs. nice to have • Assembling a team • Hiring contractors or vendor firms to build the MVP • Choosing a technology • Fake it until you make it: How to create mock features for an MVP Presenter Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.

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Amy Friend- STC Spectrum, 2014. Amy Friend shares a successful story applying agile principles to the process of instructional design. Amy shares the humbling process to transform learning into an approach that drastically improved business results. This session was presented at STC Spectrum conference in 2014. The concepts still apply in today's workplace. Agile can be applied to more than software and manufacturing. You can apply the concepts to business processes, too. By applying agile to instructional design, Amy and the team were able to reduce time-to-market and cost by over 90%. This enabled this business to refresh their online course catalog and grow!

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Small Atlassian app vendors can struggle to make enterprise sales. How do you level the playing field, cross the chasm to enterprise sales, and make growth marketing a multiplier and core competency? Join Chris Cooke, Old Street Solution’s Atlassian Marketplace Growth expert (and former Clearvision-ary & Adaptavist-an), for a discussion on why skepticism towards marketing and sales is natural, but unhealthy. Attendees will learn growth marketing principles in a language that will resonate with developers, with actionable advice that has helped top vendors (such as Automation for Jira) rapidly grow in new territories. We'll cover how you can implement data analysis, fast feedback loops, and use honest communication to resonate with your ideal audience to grow your customer base with your next great Atlassian App. Atlassian App Vendors are perfectly positioned (and incentivized) to cross-pollinate their ideas into an area ready for change. You need Marketing & Sales but they need you too!

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HOW Design Live 2014(!)

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Amy S Friend-stc-spectrum-Lickety-Split-Learning-Agile-2014

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How to Grow an Atlassian App Worthy of Top Vendor Status

Impact Your Business: Identify Low-Hanging Fruits for SharePoint 2013 No-Code...

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Launching a new brand within a large company is a challenge - when that new brand disrupts the flagship brand, it’s a massive challenge. Michael took the participants on his journey of conception, to building, to the launch of RealEstate.com – a brand that competes with its parent company, Zillow.com. He talked about starting from zero and convincing executives and other product teams that creating a disruptive new brand was (and is) a good idea. The audience learned a little bit about how Zillow Group’s product organizations work and more specifically how a team can still function as a small startup within a 2500+ person organization.

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