1. Freebinar Schmeebinar
Sell Your Know How
To Build Your Brand

3. Webinar Attendance Numbers aren’t great.
Webinar Registrants
Attend - 33%
Don't Attend
Sources:
Webinar Success.com
eEvent.com
On24.com

4. And yet producers and consumers see value.
1. BtoB Magazine, VERTICAL MARKETING GUIDE, June 22, 2009 2. Marketing Sherpa’s 2011 B2B Marketing Advanced Practices Handbook

5. That’s OK, they’ll watch the recording.
Webinar Attendance
Attend - 33%
Watch Recording - 24%
Don't Attend - 46%
Source: On24.com

7. What if you were available whenever they were?

8. People are watching a lot of video?
163M UNIQUE
US viewers
Watched 5.8
HOURS of video
163
http://blog.nielsen.com/nielsenwire/mediauniverse

9. And they use it to learn about products?
34% use video as
PREFERRED
163 source of product/service
information
October 14, 2011
http://digital-stats.blogspot.com/2011/10/preferred-sources-for-product-service.html

10. So Why aren’t they watching our webinars?

11. Some Webinars have twice the attendance.
/
http://bestwebinarpractices.com/2012/04/estimating-the-size-of-your-webinar-audience/

12. Have you paid for a webinar or online class?
Why?
Was it good?
/
Why?

13. What makes an online presentation bad?
/

14. What makes an online presentation engaging?
/
http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html

15. What makes an online presentation engaging?
/
http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html

16. Science supports her recommendations.
/

17. A GOOD online course must be:.
/

18. Customized training targets specific learners.
DOES NOT
^ Role
Experience
Need
Personas

19. Engagement gets the client involved.

20. Engagement can simply utilize the mouse.
http://www.suddenlysmart.com/examples/Computer_ports/player.html

21. Engagement is stimulated by trial and error.
http://www.suddenlysmart.com/examples/Computer_ports/player.html

22. Engagement can provide layers of investigation
http://www.suddenlysmart.com/examples/Computer_ports/player.html

23. Multimedia is just that…

24. Multimedia can be done in a video file.

25. Multimedia can be compiled into a class.

26. Multimedia is inherent in blended learning.

27. Scenarios reinforce learning.
http://www.youtube.com/watch?v=JFVkzYDNJqo
Alternative Ending http://www.youtube.com/watch?v=JFVkzYDNJqo

28. Scenarios reinforce learning.
Multiple Choice

29. Chunking is also important.
Average time spent in webinar
session by an attendee
Optimal Length of training segment

30. mLearning apps are slightly different.

31. Now that we have a good course...
31

32. Coggno makes selling classes easy and affordable.
32

33. YouTube Rentals.
33

34. Player.
34

35. Membership sites can be a good option.
35

36. Blended Learning with merchant front end.
36

37. Support Corporate customers with SCORM.
37

38. You can be part of future knowledge management .

39. I hope you’ve learned how to sell your knowledge

40. Hosted LMS with Merchant
Systems You Can Afford
myBrainshark.com
28% of course cost, 100MB limit
http://www.youtube.com/watch?v=sHBToczBDWA

41. Engagement can take many forms.
http://www.suddenlysmart.com/examples/Computer_ports/player.html