B2B Account Based Marketing (ABM) Tactics - What the Best ABM Marketers do on a Daily Basis Download the ABM Planning Template www.fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/ Inside the B2B Account Based Marketing (ABM) Tactics there is information based on research from eMarketer that will improve your ABM marketing efforts. Key Planning Assumptions Based on Research - How long have B2B ABM programs been in place - How effective are B2B Account Based Marketing Programs - What indicators do B2B marketers use to determine best prospects - How important to B2B marketers believe content to be in ABM programs - What content types B2B marketer’s use in their ABM programs - What are the primary channels of communication used in ABM programs For additional go to market resources visit www.fourquadrant.com Free Downloads @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/ Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/ Go-To-Market Strategy Planning Templates @ www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

1. Go to market resources @ fourquadrant.com
B2B Account Based Marketing
(ABM) Tactics

2. B2B ABM Tactics Overview
Key ABM Planning Tactics - Based on Research
How long have B2B ABM programs been in place
How effective are B2B Account Based Marketing Programs
What indicators do B2B marketers use to determine best prospects
How important to B2B marketers believe content to be in ABM programs
What content types B2B marketer’s use in their ABM programs
What are the primary channels of communication used in ABM programs

3. B2B ABM Tactics – Programs in Place
§ How long have B2B ABM programs been in place
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

4. B2B ABM Tactics - Effectiveness
§ How effective are B2B Account Based Marketing Programs
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

5. B2B ABM Tactics Overview
§ What indicators do B2B marketers use to determine best prospects
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

6. B2B ABM Tactics – Content is a Pillar
§ How important to B2B marketers believe content to be in ABM programs
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

7. B2B ABM Tactics – Content Types
§ What content types B2B marketer’s use in their ABM programs
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

8. B2B ABM Tactics Overview
§ What are the primary channels of communication used in ABM programs
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

9. Go to Market Resources @ fourquadrant.com
DOWNLOAD THE ABM PLANNING TEMPLATE @
https://www.fourquadrant.com/go-to-market-planning-templates/account-
based-marketing-template/
FREE DOWNLOADS @ fourquadrant.com/free-marketing-templates/
Read actionable, pragmatic go to market insights @
fourquadrant.com/marketing-resource-blog/
GTM Resources for Executing B2B ABM Tactics
Leverage Go to Market Resources Built by A CMO for B2B Marketers