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B2B & B2C Digital Research

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B2B & B2C Digital Research

DOWNLOAD THE Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

Over half (55%) of marketers say they have prioritized better use of data this year, and 63% of IT professionals say data collection and unification ranks among their top priorities.

This could well be driven by concerns around walled gardens, with 44% of agencies making it clear that relinquishing control over their data is their number one headache.

Almost two-thirds of respondents admit they still have a fragmented approach to marketing and CX technology, and 28% of marketers say concerns over consumer privacy keep them up at night.

VIEW THIS DECK TO SEE
- Customer Experience (CX) Maturity
- CX Maturity Correlated to Exceeding Business Goals
- CX Maturity Correlated to Exceeding Business Goals, By Digital
- Approach to Customer Experience (CX) Technology
- Digital Priorities for IT Professionals
- Digital is a Key Opportunity for Organizations
- Digital is a Key Opportunity for B2B & B2C Organizations
- Digital Projects Climb in Importance
- Digital Initiatives Are On Executive Minds

CX leaders are four-and-a-half times more likely than other companies to have a highly integrated, cloud- based technology stack (32% vs. 7%).

Companies with a highly unified technology stack are 131% more likely to have significantly outperformed
their top 2018 business goal (30% vs. 13%).

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ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT

Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

Predictive Marketing Analytics Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/

Go to Market Resources @ fourquadrant.com

How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/

Free Downloads @ fourquadrant.com/free-marketing-templates/

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B2B & B2C Digital Research

  1. 1. Go to market resources @ fourquadrant.com B2B & B2C Digital Research
  2. 2. B2B & B2C Digital Research Customer Experience (CX) Maturity Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  3. 3. B2B & B2C Digital Research CX Maturity Correlated to Exceeding Business Goals Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  4. 4. B2B & B2C Digital Research CX Maturity Correlated to Exceeding Business Goals, By Digital Maturity Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  5. 5. B2B & B2C Digital Research Approach to Customer Experience (CX) Technology Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  6. 6. B2B & B2C Digital Research Priorities for IT Professionals Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  7. 7. B2B & B2C Digital Research Digital is a Key Opportunity for Organizations Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  8. 8. B2B & B2C Digital Research Digital is a Key Opportunity for B2B & B2C Organizations Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  9. 9. B2B & B2C Digital Research Digital Projects Climb in Importance Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  10. 10. B2B & B2C Digital Research Digital Initiatives Are On Executive Minds Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  11. 11. Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market- planning-templates/marketing-automation-buyers-checklist/ Predictive Marketing Analytics Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing- analytics-buyers-checklist/ Go to Market Resources @ fourquadrant.com How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Resources From Four Quadrant for Sales & Marketing Go to market resources available @ www.fourquadrant.com

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