B2B & B2C Digital Research Read the full post @ B2B & B2C Digital Trends fourquadrant.com/b2b-b2c-digital-trends/ The research looks at the most significant digital-related trends that are driving marketing and customer experience strategies. The best-in-class B2B & B2C companies are delivering first-class, personalized customer experiences built on a foundation of integrated marketing and CX technology. Best-in-class B2B & B2C organizations classify themselves as very advanced at customer experience are almost three times more likely than their peers to have exceeded their top 2018 business goal by a significant margin. Only 10% of responding B2B & B2C companies regard themselves as very advanced at CX. Digital-first companies are 64% more likely than their peers to have exceeded their top 2018 business goal by a significant margin (23% vs. 14%). CX leaders are four-and-a-half times more likely than other companies to have a highly integrated, cloud- based technology stack (32% vs. 7%). Companies with a highly unified technology stack are 131% more likely to have significantly outperformed their top 2018 business goal (30% vs. 13%). Half (50%) of client-side respondents say their organizations are planning to increase CX-related technology spending in 2019, and only 5% say they plan to reduce it VIEW THIS DECK TO SEE - Customer Experience (CX) Maturity - CX Maturity Correlated to Exceeding Business Goals - CX Maturity Correlated to Exceeding Business Goals, By Digital Maturity - Approach to Customer Experience (CX) Technology - Digital is a Key Opportunity for Organizations - Digital is a Key Opportunity for B2B & B2C Organizations - Digital Projects Climb in Importance - Digital Initiatives Are On Executive Minds ============================================== ADDITIONAL GO TO MAKRET RESOURCES @ FOURQUADRANT.COM Full post @ B2B & B2C Digital Trends fourquadrant.com/b2b-b2c-digital-trends/ Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Predictive Marketing Analytics Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Go to Market Resources @ fourquadrant.com How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Free Downloads @ fourquadrant.com/free-marketing-templates/

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B2B & B2C Digital Research

2. B2B & B2C Digital Research
Customer Experience (CX) Maturity
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3. B2B & B2C Digital Research
CX Maturity Correlated to Exceeding Business Goals
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4. B2B & B2C Digital Research
CX Maturity Correlated to Exceeding Business Goals, By Digital Maturity
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

5. B2B & B2C Digital Research
Approach to Customer Experience (CX) Technology
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6. B2B & B2C Digital Research
Priorities for IT Professionals
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7. B2B & B2C Digital Research
Digital is a Key Opportunity for Organizations
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8. B2B & B2C Digital Research
Digital is a Key Opportunity for B2B & B2C Organizations
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

9. B2B & B2C Digital Research
Digital Projects Climb in Importance
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

10. B2B & B2C Digital Research
Digital Initiatives Are On Executive Minds
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

11. Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-
planning-templates/marketing-automation-buyers-checklist/
Predictive Marketing Analytics Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-
analytics-buyers-checklist/
Go to Market Resources @ fourquadrant.com
How to Evaluate Marketing Automation Platforms @
fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Free Downloads @ fourquadrant.com/free-marketing-templates/
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