CMO Budget Survey Results Findings and insights from the 2017-2018 Gartner CMO Spend Survey VIEW more Spending research at https://www.fourquadrant.com/go-to-market-it-spending-research/ Gartner states that it’s time for marketing to show: - Marketing’s financial management credentials - That marketing can deal with financial constraints - Accountability for business performance and show that marketing can grow the business while making hard choices. After 3 years of budget increases for marketing, marketing budget growth slowed in 2017-2018. In 2016 marketing budgets were 12.1% of company revenue In 2017 marketing budgets were 11.3% of company revenue Marketing leaders must now justify past budget commitments and show the returns they deliver to ensure the future fiscal health of marketing. View this deck to see: - CMO Budget Survey Results – CMO’s Budget - CMO Budget Survey Results: Growth, Customer Acquisition & Retention - CMO Budget Survey Results – Funding Innovation - CMO Budget Survey Results – Budget for Labor, Services, Paid Media & MarTech - CMO Budget Survey Results – Digital Advertising - CMO Budget Survey Results – Overview of CMO’s Budget FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR: Download free marketing templates @ fourquadrant.com/free-marketing-templates/ View more IT Spending Research at https://www.fourquadrant.com/go-to-market-it-spending-research/ For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/ Go-To-Market Strategy Planning Templates @ https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

1. Go to market resources @ fourquadrant.com
CMO Budget Survey Results

2. Go to market resources available @ www.fourquadrant.com
CMO Budget Survey Results: Growth, Customer
Acquisition & Retention
Source: Gartner

3. Go to market resources available @ www.fourquadrant.com
CMO Budget Survey Results – Funding Innovation
Source: Gartner

4. Go to market resources available @ www.fourquadrant.com
CMO Budget Survey Results – Budget for Labor,
Services, Paid Media & MarTech
Source: Gartner

5. CMO Budget Survey Results – Digital Advertising
Go to market resources available @ www.fourquadrant.comSource: Gartner

6. CMO Budget Survey Results – Overview of CMO’s
Budget
Go to market resources available @ www.fourquadrant.comSource: Gartner

7. Go to Market Resources @ fourquadrant.com
Go to Market Charts for Sales @ fourquadrant.com/go-to-market-charts-
marketing/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/marketing-resource-blog/
Go to Market Planning Templates @ fourquadrant.com/go-to-market-
planning-templates/
Go to Market Resources From Four Quadrant
for Sales & Marketing