View the complete Go-To-Market Foundational Building Blocks Template at http://www.fourquadrant.com/product/go-market-strategy-template-foundational-building-blocks/ Build a go-to-market plan that has a strong foundation to support your strategy and flawless execution by defining the market opportunity (beyond a broad brush stroke), identifying the specific use cases best suited for your solution, clearly articulating unique differentiation and defining quantitative value for those in the buying process. Focusing the organization is the first step to create a winning market strategy and that requires a thorough understanding of our market, the specific use cases that the solution is best suited to address, documenting unique differentiation that resonates with customers and creating value drivers that is aligned with economic value for each persona in the buying process. Check out more Go-to-Market Resources at http://www.fourquadrant.com/