1. I Should
Have Used
Social Selling
Gil Gunderson’s Guide
To Social Selling
"C'mon, help ol' Gil out here"
Gil Gunderson
Famous Springfield Salesperson
@GerryMoran

2. 82% B2B decision-makers think
sales reps are unprepared.
Listen for sales triggers,
conversation starters and
customer connectors with social
media to be more prepared and
set a better first impression.
@GerryMoran
Source: SiriusDecisions

3. @GerryMoran
50% of identified sales leads
are not ready to buy. Make
sure you cultivate them with
great content with your
Twitter feed, LinkedIn
updates and Group
messages.
Source: Gleanster

4. 49.5% of LinkedIn
users have an
incomplete profile.
Improve your social
media profile’s
curbside before you try
to sell yourself as an
expert to your
customer.
@GerryMoran
Source: LinkedIn

5. Today’s sales process
takes 22% longer than
five years ago. Don’t
start using social selling
on the last day of the
quarter to make your
quota today!
Source: SiriusDecisions
@GerryMoran

6. 90% of CEOs do not respond
to cold calls or emails.
Connect with customers on
Twitter, in LinkedIn Groups
and on blogs BEFORE you
cold call them; then it won’t
be so cold!
@GerryMoran
Source: Harvard Business Review

7. 75% of customers use social
media as part of their buying
process. You are not connecting
on the customer’s terms if you
don’t know how to tweet,
‘LinkIn’ or blog, then learn!
@GerryMoran
Source: IBM

8. 78% of salespeople use
social media to outsell their
peers. Quit breaking your
back and use social to
listen for social sales
triggers, fine-tune your
profile, build your
reputation to connect with
customers to successfully
compete.
Source: Forbes
@GerryMoran

9. 89% begin their buying
process with a search
engine. Make it easier
to get found by your
customers with social
media and content.
@GerryMoran
Source: Fleishman-Hillard

10. 57% of the buying process is done before sales
contact. Use social selling techniques to connect with
your customers before they walk in the door.
@GerryMoran
Source: CEB

11. 98% of sales reps with
5000+ LinkedIn
connections achieve quota.
Start to establish yourself
as an expert in your field
and increase the size of your
network!
Source: Sales Benchmark Index
@GerryMoran

12. Please visit my blog at MarketingThink.com for more
social selling ideas and tips!
@GerryMoran
gerry@marketingthink.com
MarketingThink.com
Social Media And Marketing Coaching Blog
@GerryMoran
Picture sources: Thanks to the Simpsons and Gil Gunderson for this inspiration!