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The auto sales industry is starting to boom so many dealerships are looking for ways to take advantage of the good times while they’re still around. Auto sales are expected to rise past pre-recession levels so it would behoove you to make the most of it. Learn more at: http://www.marketingtorq.com/
5 marketing ideas that will keep your dealership profitable!
5 MARKETING IDEAS THAT WILL KEEP
YOUR DEALERSHIP IN THE DRIVER’S
The auto sales industry is starting to boom so many
dealerships are looking for ways to take advantage
of the good times while they’re still around. Auto
sales are expected to rise past pre-recession levels
so it would behoove you to make the most of it.
If you haven’t been trying to take advantage of this
boom and adding more profit to your dealership’s
bottom line, then read on.
This presentation explains five ways you can you
make the most of the recent boom for you and your
BUNDLE PACKAGES TAILORED TO NEW CAR
To encourage new car sales, you should consider
making the prospect of buying a new car as
appealing as possible.
Bundle service packages together in a way that
saves your new customers some money.
Some dealerships have offered free oil changes,
for example. Don’t be afraid to get creative with it!
OPTIMIZE YOUR DIGITAL REAL ESTATE!
Your customers use the internet to research local
business options, and they will undoubtedly do this
when shopping for a new car or auto accessories.
Consumers demand convenience and the internet
provides them that luxury.
It is important that you keep your website, blog,
social media accounts, and any other digital real
estate updated regularly.
OFFER INCENTIVES TO CUSTOMERS!
Rebates or other kinds of incentives work very well
in attracting new customers and retaining old ones.
You can offer a rebate to current customers who
refer a friend.
Their friend would have to cite them as the referring
party, and you can give them like a 5% cash prize
on the total purchase that their friends made.
OFFER INCENTIVES TO CUSTOMERS!
You can combine this idea with the bundled service
package as described earlier to maximize value for
your new customers.
Re-engage old customers by rewarding them for
getting you new customers.
It’s a win-win!
DON’T WAIT FOR CUSTOMERS TO COME TO
Maintain communication with current customers so
that they know you’re there when they need you.
Establish communication with new customers so
that they fall in love with your dealership!
This will require that your dealership optimizes its
digital real estate, but it will pay dividends when you
measure its effectiveness in retaining customers!
CUSTOMERS LOVE TO ACCESSORIZE AND
Cater to their love of personalization by selling add-
ons and accessories for their vehicle.
If you’re not selling auto accessories as part of
your S&P Department, then you should consider
doing that as soon as practical.
Consider opening a custom auto accessories
website to compliment your S&P Department.
Hopefully you’ve been modifying your marketing
strategy to take advantage of the recent auto sales
boom, but just in case you haven’t, you now have
five great ideas to help you get started.
Marketing Torq has been helping auto dealerships
torque up their profits for over a decade, and we’d
be delighted to discuss how you can add an extra
$100,000/year to your bottom line. Find out how!