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Digital 2022 Report
- 19. TikTok:Advertisingaudienceprofile
ShareofTikTok’sadvertisingaudienceaged18+byagegroupandgender
Female Male Female Male
Female Male
Female Male
Female Male
18-24yearsold 55+years old
45-54yearsold
35-44yearsold
25-34yearsold
25.0%
17.9% 17.6%
13.6%
7.0%
5.8%
3.5%
2.8%
2.0% 1.4%
Source:ByteDance’sadvertisingresources.Advisory:Audiencefigures maynotrepresentuniqueindividuals,andmaynotmatchequivalentfigures forthetotalactiveuserbase.
Notes:Dataarenotavailableforall locations;figuresbasedon availablelocations only.Figures usethemidpointofpublishedranges.ByteDance’s advertisingresourcesonlypublish
audiencedataforusersaged18andabove,butallowmarketers totargetads tousers aged13andabove.Percentages shown hererepresentshareofaudienceaged18andabove
only.ByteDance’sadvertisingresourcesonlypublish genderdatafor“female”and“male”,butvalues donotsumtototalusers,sopercentages maynotsumto100%.