An Audience with Andy Street.

1. MARKETING BIRMINGHAM
PARTNERS EVENT
Tuesday 20th June 2017

2. WELCOME
PAUL KEHOE, CHAIRMAN

3. AGENDA
WELCOME
Paul Kehoe - Chairman, West Midlands Growth Company
COMPANY UPDATE
Neil Rami – Chief Executive, West Midlands Growth Company
AN AUDIENCE WITH THE WEST MIDLANDS MAYOR
Andy Street, CBE

4. COMPANY UPDATE
NEIL RAMI, CHIEF EXECUTIVE

5. TRANSITION PROGRESS –
WEST MIDLANDS GROWTH COMPANY

6. WEST MIDLANDS GROWTH COMPANY
Attracting investment, jobs, visitors and businesses to the West
Midlands
“The West Midlands Growth Company (WMGC) will help to create new jobs, expand existing
businesses and attract new businesses and investment to the region, aligned to the ambitions set
out in the West Midlands Combined Authority (WMCA) Strategic EconomicPlan.”
Partners include:
▪ WMCA
▪ Local Authorities
▪ Local Enterprise Partnerships
▪ Universities

7. INVESTMENT UPDATE

8. INTERNATIONAL CONTEXT
 Performance overview
- Tumultuous year – Brexit, Trump,
European elections, China slow down
- UK performed strongly in the first half of
the year but Brexit had immediate effect on
FDI for greenfield investment
- 2016 - UK down 42% in greenfield capital
investment and 9% down in jobs*
 Future forecasting
- impact of Brexit/Trump to gather pace,
nationally greenfield investment into the
UK is expected to decline*
- China – outbound investment, both FDI
and capital, may become increasingly
restrictive * Global Greenfield Investment trends,
fDi Intelligence Report 2017

9. 2016 - WM FDI PERFORMANCE
 Increased jobs - Momentum in first half of the year
carried through, upward trend in job creation, up 16% on
2015 **
 Top performance - West Midlands 2nd highest
performing region, SE leading
 Key investments trends
– Distribution driven by Amazon (3/5 largest projects), largest
in Coventry
– IT driven by investment in cyber security and investment by
large US firms Google and Apple in London.
** Deloitte, 2016 Location Trends
Top 5 national sectors:
– Distribution
– IT
– Business Services
– Energy & Utilities
– Travel & Leisure

10. GREATER BIRMINGHAM PERFORMANCE
 Strong interest in the region for capital
investment
– Qatar conference
– China mission
– MIPIM 2017
 Challenging year for FDi
– Leading European markets impacted by Brexit,
projects put on hold
– Global uncertainty creating slower pace of
investment
– Key sectors Automotive, BPFS, Food and
Drink, Life Sciences
 Three- year trend
– Past 3 years up vs previous 3 years
– 53% number of projects, 27% number of jobs

11. HIGHLIGHTS
 Life Sciences - continued expansion of The
Binding Site
 Automotive – Changan expansion, JLR at
Castle Bromwich, Tenneco Automotive,
continued growth of OEMs and supply chain,
 IT and Creative Services – vibrancy of local
clusters enabling attraction of growing number
of companies – Lombard Risk, Advanced
Software and BBC
 Tourism and Leisure – vital investment to the
city, key for employment and quality of life -
Bierkeller Entertainment Complex, on-going
growth of BHX and Jet2, launch of BCEC

12. FUTURE OUTLOOK
 Targeting key geo markets – US, Canada,
Australia, India
 Europe – seeds of growth, private sector moving at
a faster pace than politicians
 HS2 – unique opportunity, working to maximise
opportunity
 Sectoral targeting – BPFS, IT, Creative and
Digital, Life Sciences, Automotive
 Continuing the media momentum - positive
national PR coverage on Greater Birmingham as an
investment destination. Leverage leading regional
spokespeople to target London based firms

13. VISITOR ECONOMY

14. RECORD BREAKING PERFORMANCE
33.5 33.8 34.0
37.2
38.1
39.1
30.0
31.0
32.0
33.0
34.0
35.0
36.0
37.0
38.0
39.0
40.0
2011 2012 2013 2014 2015 2016
Visitornumbers(millions)
Visitor numbers to Birmingham over the past 5
years (2011-2016)

15. SEGMENT GROWTH
11.9%
15.7%
23.5%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
SFR
Day visitors
Staying visitors
Percentage growth in types of visitors to
Birmingham over the past 5 years (2011-2016)

16. ECONOMIC PERFORMANCE
0.78
0.70
0.76
0.71
0.74
0.73
0.71
0.92 0.94
1.11
1.12
0.5
0.6
0.7
0.8
0.9
1
1.1
1.2
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Million
International visitor growth over the
last 10 years (2006 – 2016)
4.9 5.1
5.3
6.0
6.2
6.5
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
2011 2012 2013 2014 2015 2016
EconomicImpact(£Bilion)
Economic impact of Birmingham's Visitor
over the past 5 years (2011-2016)

17. UK VISITOR PERCEPTIONS
74% 74%
66%
62%
58%
54%
51%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Percentage of respondents who agree each core city is a great
place to visit
51%
64%
60%
58%
51%
74% 74%
66%
62%
58%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Birmingham Manchester Liverpool Newcastle Leeds
Percentage of respondents who agree selected cities are a
great place to visit – 12 month comparison
2015 2016
Source: Perceptions survey 2016

18. MAXIMISING OUR OPPORTUNITIES
The WMCA area welcomed 72 million visitors in 2015 - more than double that of Greater Birmingham alone
48%
61%
83%
28%
7%
4%
25%
32%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Day visits Domestic staying visits International visits
Visits to the WMCA area in 2015
Greater Birmingham Black Country Coventry & Warwickshire
Greater
Birmingham
Black Country
Coventry &
Warwickshire
Total
Day visits
(millions)
31 18 16 65
Domestic staying
visits (millions)
3.3 0.4 1.7 5.4
International visits
(millions)
1.5 0.1 0.3 1.9
Total 35.8 18.5 18.0 72.2

19. 2017 PROMOTIONAL HIGHLIGHTS
Campaign competition entry - Over
17,000 entries over 4 week period
Easter Bank holiday hotel occupancy – Sunday
most popular with majority above 70% occupancy .
Digital metrics
- Direct traffic up 12% (compared to previous period)
- Page views increased by 10%
- Social media reach of 2.5 million
International exposure – TV Ad broadcast and
pitch branding coverage across more than 200
territories, across five continents with a potential
global reach of 2.1 billion
In stadium – LED advertising, replay screen and
programme advertising, expecting a reach of
120,000 spectators

20. 2018 PROJECTS
Birmingham
Gateway
project

21. 2018 PROJECTS
Open jaw
ticketing

22. COMMONWEALTH GAMES 2022
IN NUMBERS
• 1930 first of 20 Games
• 52 Commonwealth
members & 70 competing
nations
• 9 countries and 18 cities
have hosted
• England hosted twice
• 18 sports & 20 venues
• 11 days of competition
• 4300 athletes
• One billion TV audience
• 12,500 volunteers

23. SCOPE
• Host selection process
• Choosing our sports & venues
• Athletes Village & accommodation
• Transportation & security
• Culture & added value
• Vision & legacy
• Positioning & PR
• Costs and economic impact

24. “Through hosting the 2022 Commonwealth Games, we are
aiming to demonstrate the very best of Global Britain to the
world. We want to deliver a low cost, low risk but high quality
major multi-sport event that showcases the UK’s world-class
event hosting abilities and as a destination for business,
education and tourism. In addition to promoting elite and
grassroots sport, we want to bring a modern and innovative
approach to the hosting of these historic Games, that helps
redefine how multi-sport events can be delivered in a more
sustainable way. We will draw on: the infrastructure; people;
and the experience gained from hosting previous sports events;
and combine that with a broader set of ambitions aimed at
redefining the UK’s position on the world stage and the future
role of the Commonwealth. We also want to see the Games have
a lasting impact on its host city and the people that live there.”
Global
Low cost
Low risk
High quality
Hosting
Destination (Business,
Education & Tourism)
Modern
Innovative
Sustainable
Experience
UK positioning
Local impact
GOVERNMENT POSITION

25. OUR VISION
Birmingham: heart of the UK, soul of the
Commonwealth
Sitting at the heart of the UK, and standing for the diversity of
the Commonwealth, Birmingham is well positioned to attract
people to the Games and to ensure the benefits extend from the
city and region to the UK and the Commonwealth. Our vision is
‘Birmingham: heart of the UK, soul of the Commonwealth’.

27. CALL TO ACTION – MAKE OUR CASE

28.  19th July - Marketing Birmingham Partners
summer drinks event
 20th September - Marketing Birmingham
Partners Event
FORTHCOMING EVENTS

29. ANDY STREET
MAYOR OF THE WEST MIDLANDS

30. THE WEST MIDLANDS STORY
Renaissance
Set for Success
The Future

31. From: Heart of the Industrial Revolution

32. 1960s zenith

33. 8%
87%
5%
47%
45%
8%
Manufacturing
Services
Other
1971 2014
Sectoral composition of employment in Birmingham, 1971 & 2014
Disruption in action

34. From: Relative underperformance
Indices of employment since 1971 in Birmingham and the UK

35. To: Much improved economic performance
9,416
7,845
17,473
Birmingham Manchester Glasgow
Most startups outside
London
Fast productivity
growth
2.4%
6.8%
West Midlands UK
New businesses registered,
2016
GVA per head growth, 2016 vs.
2013

36. THE WEST MIDLANDS STORY
Renaissance
Set for Success
The Future

37. How? Collaboration and confidence

38. How? Regional Industrial Strategy
Focused on our competitive
advantages

39. How? Devolution deal with Government

40. Some notable successes for the region

41. Renewal Plan: Both economic & social priorities

42. THE WEST MIDLANDS STORY
Renaissance
Set for Success
The Future

43. What are we doing?
Getting our
structures right
Asking
Government for
more
Making some
quick first steps

44. Bidding for prizes with Government (and others)

45. Next steps: How can you help?
Telling our story
Share your skills
and expertise
Keep investing

46. Next steps: Help the Growth Company help you

47. The future is bright

48. THANK YOU FOR JOINING US