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                 To a Participate
                FREE 2 Hour Web
               3.0 Online Training
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                Important Topic!
www.evenmoreusefulwebsites.com
Understanding Web 3.0
The Norm in the Middle East
Why Businesses Are NOT So
Successful On The Internet…
Understanding the Internet Puzzle
The Full Picture is CRITICAL
Online &
 Mindset                                  Automation
                Online         Offline
                                              &
            Infrastructure    Persona
                                          Outsourcing



 Content    Multi Media       Email        SEM/SEO
 Creation   Marketing        Marketing
                                          Traffic Gen


SMM/SMO                                     Mobile
             Analytics         JV’s +
   CM          & BI           Affiliate    Marketing
                             Marketing
Internet 1.0 (1995-1999) was all about the
great disruptive promise of the
“cyberspace” and “online shopping”

Internet 2.0 (2005-2009) was the 10 years it
took to really figure out what to do with it:
rich web apps, social media

Augmented Reality (2010…) is where mobile
technology and wireless broadband make
the internet finally inescapable.
The Departing Sea Concept

                Something
                 Amazing
               Happened Last
               Year That Will
                Change The
               World Forever!
What Does This Mean?


This Changes
EVERYTHING!
Nokia: Is Virtually Dead
Research in Motion is Dying
Apple at $600.00
What Do People Do With Their Smart Phones?
They Do Everything They Do Online!
They Accept Payments
But Here’s the Weird Thing…

People Do On Mobile
Devices What They
Don’t Normally Do
Online!!!
App Store Jubilee
GREAT Opportunity AHEAD!
How Can I Benefit From
This Growing Marketplace
Let Start With The Basics
Make Sure Your Website
 is Mobile Compatible
Start Training Your Customers
       To Use QR Codes
What is Augmented Reality?
It’s really an old idea




Think “Terminator vision”
Once Thought to Require Silly Hats
Sergey Brin’s Vision
But Back to Terminator Vision




                          Flickr: Jamais Cascio
By this measure you could say there are
many “augmented reality” apps already




                            Call this “head’s down” AR
Terminator
Vision +
+
Ordinary
Reality
=
Augmented
Reality
How Far Are We From This Reality?
“Amazon Declares
               War on Retailers”




Shop savvy, Amazon mobile app etc: these are a Retailers worst nightmare
Google Goggles
Social Augmented Reality
Social Augmented Reality
The knowledge of joining a crowd and
  knowing:
• Who do I know here?
• Where do I know them from?
• Who should I get to know?
• Who here is single?
The Semantic Web
The Semantic Web
The Semantic Web
The Semantic Web
Inevitably, You Will become Your Content!
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