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A COLLECTION OF COMMUNITY MANAGEMENT A Collection Of Community Management Advice

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A COLLECTION OF COMMUNITY MANAGEMENT ADVICE: HOW DO SOCIAL MEDIA MANAGERS AND COMMUNITY MANAGERS DIFFER?“ ocial Media Managers must focus S “ hile the roles often dovetail at points W content, traffic and engagement of (and are often confused for each the social community. Community other!) the Social Media Manager Managers also have a support/ deals solely with the online groups product awareness component- they and networks, and managing content must report bugs and issues to on those networks. The domain of the the product team and they should Community Manager is much more be the voice of communication broad reaching, and touches many between the engineers and the more facets of a company. Community users. Social Media Managers also Managers interact with product, typically do not have an in-person community members both online portion of the community, where and offline, events, internal company Community Managers may plan in communities, customer support, and person events.” content management.” KAREN SCHOELLKOPF, HARVEST/WALKABOUT NYC JULIA WILSON, BITLY 10

Publié dans : Business
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