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A COLLECTION OF COMMUNITY MANAGEMENT A Collection Of Community Management Advice

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A COLLECTION OF COMMUNITY MANAGEMENT ADVICE: WHAT ROLE DOES COMMUNITY MANAGEMENT PLAY IN MARKETING?“ The real power of community management is that it connects directly with the customers, bypassing standard marketing channels that are seldom more than a one-way, outbound form “ t’s parallel to marketing. I of messaging. Through this direct connection, Community Managers can provide quick, nimble data providing true insight can deep & helpful feedback from be gained that can help the company target a more powerful value proposition, essentially users/community members to the acting as product marketing (not promotional marketing team. And marketers can marketing). By continuously sustaining that give input about new initiatives to larger conversation with those who want to Community Managers. But they’re purchase products and services that fit their needs precisely and for a good value, you can not the same.” better serve them by ever-nearing an ideal CALI HARRIS, TECHSTARS business model.” CADE PETERSON, SONY COMPUTER ENTERTAINMENT AMERICA 12

Publié dans : Business
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  • great job can you email it to me to share with our veterans at dtate@vetsupportnet.org...thx
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