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A COLLECTION OF COMMUNITY MANAGEMENT A Collection Of Community Management Advice

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A COLLECTION OF COMMUNITY MANAGEMENT ADVICE: WHAT ROLE DOES COMMUNITY MANAGEMENT PLAY IN MARKETING?“ Community Managers are not necessarily marketing people nor should they be. You should hire a Community Manager “ arketing brings people in the door, M for their interpersonal skills and ability to clearly communicate with people in an but community makes people stay. online forum. Yes, Community Managers If the community is happy, members do leverage some marketing techniques, will naturally talk, just like how you but they should be more focused on the can’t stop talking about your new engagement with the public part of the job instead of how to position the company, boyfriend, and the outcome is word product, service. Community Managers and of mouth marketing. While the goal people in marketing should work closely of community is not marketing, it together to ensure their efforts are in can produce the most effective kind concert with one another. Marketing should of marketing if done well.” be interested in the feedback from the SARAH JUDD WELCH, LOYALCX Community Managers about what the public wants and how.” LOVISA WILLIAMS, U.S. DEPARTMENT OF STATE 13

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