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A COLLECTION OF COMMUNITY MANAGEMENT A Collection Of Community Management Advice

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A COLLECTION OF COMMUNITY MANAGEMENT ADVICEC O N T EN T S 4 How do Social Media Managers and Community Managers Differ? 11 What Role Does Community Management Play in Marketing? 20 What is the Relationship Between Customer Service and Community? 29 Describe the Biggest Lesson You’ve Learned in Your Time in Community Building. 40 CONNECT WITH US How Do You Envision the Dream MARKETWIRE marketwire.com Community/Social Team Set Up at a Company? twitter.com/marketwire 46 What Advice Would You Give to a facebook.com/marketwire blog.marketwire.com THE CM Brand New Community Manager? thecommunitymanager.com twitter.com/thecmgr facebook.com/thecmgr 55 What’s Your Prediction for the Future of Community Management? 3

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