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PodCamp Toronto 2018 - Usability

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Everything you wanted to know about usability, but were afraid to ask, including user testing, card sorting and more.

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PodCamp Toronto 2018 - Usability

  1. 1. Everything you wanted to know about usability* * but were afraid to ask Mark Farmer PodCamp Toronto, 2018 #PCTO18 #Usability
  2. 2. Today
  3. 3. Usability
  4. 4. The definition ● The degree to which a [website] can be used by specified consumers to achieve quantified objectives with effectiveness, efficiency, and satisfaction in a quantified context of use. ● How easy is your website to use?
  5. 5. It’s not about you
  6. 6. Script
  7. 7. Card sorting 101
  8. 8. Participants
  9. 9. How many cards?
  10. 10. How long?
  11. 11. Shout it out loud
  12. 12. User testing
  13. 13. GOALLLLLLLSSSSS!!!
  14. 14. Sometimes a website is just a website
  15. 15. So what do you do now?
  16. 16. Analysis Task difficulty, completion rate & completion time Task Task completed on laptop or mobile? Average completion difficulty 1 = easiest 5 = most difficult Average task completion rate Average task completion time in minutes Task 1 Laptop 1.0 80% 0:44 Task 2 Laptop 1.1 100% 1:04 Task 3 Laptop 1.3 67% 0:12 Task 4 Laptop 2.0 100% 1:00 Task 5 Mobile 2.5 80% 0:15 Task 6 Laptop 3.0 50% 0:43 Task 7 Laptop 3.0 67% 3:11 Task 8 Mobile 3.2 50% 2:01 Task 9 Mobile 3.8 33% 2:33 Average across all tasks 2.0 79% 1:12
  17. 17. Next steps Change inventory Change Category Impact 1 = highest 3 = lowest Ease of implementation 1 = easiest 3 = most difficult Lorem ipsum Navigation 1 1 Dolor sit ament Content 2 3 Consectetur adipiscing Technical 3 2
  18. 18. Going further
  19. 19. Scroll maps
  20. 20. Heat maps
  21. 21. Click maps
  22. 22. Readability
  23. 23. Further reading
  24. 24. Thank you How to reach me: ● markfarmer.net ● twitter.com/markus64 ● linkedin.com/in/markfarmer64 ● slideshare.net/Markus6464

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