COMPANY INTRODUCTION
April 2016
©2016 Horror Equity Fund, Inc. All Rights Reserved

OUR TARGET
HORROR / THRILLER IS AN EVERGREEN BUSINESS
WITH THE HIGHEST ROI AND THE MOST RABID FANS
HORROR/THRILLER
$9B MARKET
(USA)
CROSS PLATFORMGENRE
GLOBAL / DIVERSE DEMOGRAPHIC
LOWCOST OF ENTRY / HIGH YIELD
INSATIABLE / UNDERSERVED AUDIENCE
ADDRESSIBLE GENRENETWORK
$5.7B
GENRE
ZOMBIES
GLOBAL HOME VIDEO
$55B BY 2019
GLOBAL VIDEO GAMES
$93B BY 2019
GLOBAL FILM MARKET
$105B BY 2019
GLOBAL MERCHANDISE
$107B BY 2019
©2016 Horror Equity Fund, Inc. All Rights Reserved

OUR VALUES
• TORTURE/GORN
Projects relying solely on graphic violence, blood and shock to entertain
• MISOGYNY
Projects that denigrate women without any social redeeming motivation
• EXPLOITATION
Projects that rely solely on the exploitation of any group or individuals without social relevance
THRILLER GENRESEEKING PROJECTS IN THE HORROR/
• SOCIAL IMPACT
Horror with some form of social relevance or universal fear to be explored
• HIGH QUALITY ENTERTAINMENT
Projects that are vetted and curated for quality and POTENTIAL PROFITABILITY
• INNOVATION
Projects that raise the standard of story telling and quality
SPECIFICALLY EXCLUDING
©2016 Horror Equity Fund, Inc. All Rights Reserved

HORROR FANS AND CONTENT CREATORS
ARE NOT BEING SERVED BY A UNIFIED PLATFORM
THE PROBLEM
EXPERIENCE
Theaters / Distributors
Conventions / LBE
FUNDING
Private / Slated / Seed & Spark
COMMUNITY
Online Social Networks
©2016 Horror Equity Fund, Inc. All Rights Reserved

HORROR EQUITY FUND & THE FEDERATION OF HORROR
OUR SOLUTION
PROJECT
DISCOVERY
COMMUNITY
EVALUATION
CONTENT
• Projects are submitted for consideration by community,
vetted individuals and organizations
FUNDING
• Direct - Invests in ‘cherry picked’ projects
• Third Party - Traditional Equity Investments
• Equity Crowd Investment Platform - Unique HEF-managed Funding Campaigns
EXPERIENCE
• Reverse Engineering Success - Obtains Distributor input PRIOR to funding
• Distribution - Multiple Distribution Partners Resolve Key ROI Issues
• VOD/OTT - Branded Streaming Service and OTTMulti-Channel Network
COMMUNITY
•
•
•
•
Aggregation of Global FansAddressable By Project Creators
Defined Target Audience for Marketing, Research, PR and Direct Sales
Membership Program to Provide Benefits (special offers, promotions, discounts)
Paid “Premium” Services (collectible merchandise, events)
COMMUNITY
PLATFORM
PROJECT
FUNDING
©2016 Horror Equity Fund, Inc. All Rights Reserved

OUR MISSION
TO CREATETHE PREMIERE
DESTINATION FOR HORROR
TO IDENTIFY ANDLAUNCH
SOCIAL IMPACT FRANCHISES
SUPPORTED BY FANSPROVIDING:
• COMMUNITY AGGREGATION (FREE &SUBSCRIPTION)
• CURATED PROJECTS FOR FAN FUNDING (RISK MITIGATION)
• EQUITY-BASED PROJECT INVESTMENT
• PATHWAY TO ACCELERATEDFUNDING
• ACCESS TO WORLD-CLASS INDUSTRY TALENT
• MULTI-CHANNEL NETWORKS & OTT (Over the Top
Network)
The Blair Witch Project
$300k | $141M
ParanormalActivity
$15k | $195M
Texas Chainsaw Massacre
$300k | $30M
Annabelle
$5M | $298M
The Room
(Video Game)
$140k | $7.5M
©2016 Horror Equity Fund, Inc. All Rights Reserved

OUR ADVANTAGE
A CREATOR CURATED "BEST OF CLASS" ECOSYSTEM
SERVING HORROR FANS FROM FUNDING TO EXPERIENCE
Currently Targeting:
• STEPHENKING
• CLIVE BARKER
• TODD FARMER
• SEAN CUNNINGHAM
• JOHN CARPENTER
• GUILLERMO del TORO
©2016 Horror Equity Fund, Inc. All Rights Reserved

BUSINESS VALUE
POSTED TO
COMMUNITY
FOR REVIEW
EQUITY
INVESTMENT
BY FANS/OTHERS
EQUITY-BASED FUNDING FOR VALIDATED PROJECTS
CURATED BY THE “MASTERS OF HORROR/THRILLERS”
FOR THE BENEFIT OF FANS AND PROFIT
PHASE ONE
PROJECT
SUBMISSION
MoH/T
FRANCHISE
EVALUATION
EQUITY
INVESTMENT
BY PARTNERS
PHASE TWO
FUNDED
PROJECT
REVIEW
FUNDED
TO MARKET
INCREASING
MARKET IMPACT
©2016 Horror Equity Fund, Inc. All Rights Reserved

Marlon
SCHULMAN
OUR TEAM
Brian
HERSKOWITZ
CEO
Creator of multi-
million dollar
Community-based
business’ in excessof
½ billion dollars in
revenue and increased
valuation.
MEDIA, PRODUCTION & BUSINESS SPECIALISTS
MASTERS OF HORROR (TARGETED)
MEDIA & PRODUCTIONSPECIALISTS
Todd FARMER
Kevin FOXE
Stephen KING
Clive BARKER
John CARPENTER
Sean CUNNINGHAM
Sam RAMI
Eli ROTH
Guillermo del TORO
Curtis ANDERSON
Devon BLAINE
Steve BOOTH
Alan BREWER
Suzanne DeLAURENTIS
Jesycha DURCHIN
Robert DUVALL
Peter FLOODCCO
Producer, Director
and Writer. Brian has
written for sitcoms,
hour episodes, and
feature films while
teaching screen-
writing at Boston
University in
LosAngeles.
Alyssa PADIA
Franco SAMA
©2016 Horror Equity Fund, Inc. All Rights Reserved

GENERATING REVENUE
MEMBERSHIP FEES
(SUBSCRIPTION BASED ACCESS TOCONTENT)
PROJECTS FEES & SERVICES
(SUBMISSION / POSTING / MARKETING FEES)
DIRECT SALES
(ASSOCIATED MEDIA, PRODUCTS & EVENTS)
PROFIT PARTICIPATION
(IN FUNDED PROJECTS)
CONSULTING SERVICES
(BASED ON DATAAGGREGATION)
NAPKIN MATH:
20M
HORROR
FANS
2M 120k
(10%) (6%ACTIVE)
$13
PER
MONTH
X $1.56M
PER MONTH
SOURCE:IMDB&
http://www.popmatters.com/column/horror-cinema-by-the-numbers/
©2016 Horror Equity Fund, Inc. All Rights Reserved

GROWTH PLAN
EQUITY BASED FUNDING FOR VALIDATED PROJECTS
CURATED BY THE MASTERS OF OTHER GENRES
FOR THE BENEFIT OF FANS & PROFIT
FAITH BASED
SCIENCE FICTION
ACTIONADVENTURE
ROMANCE - MYSTERY - COMEDY
AFTERTHE FIRSTGENRE PLATFORM
HAS BEEN LAUNCHED WE CAN CREATE A
NETWORK OF NETWORKS
•
•
TELEVISION PROGRAMMING
ENHANCED CONTENT
•
•
ONE MINUTE VIDEOS
LIVE STREAMING FROM FANS & EVENTS
©2016 Horror Equity Fund, Inc. All Rights Reserved

FINANCIAL PROJECTIONS
Year1 Year2 Year3 Year4 Year5
FOH Subscriptions $2,483.0 $12,914.1 $24,286.7 $36,158.6 $40,745.6
FOHAdvertising $373.9 $3,817.9 $9,532.4 $14,629.4 $17,574.7
Films & Projects $404.1 $5,433.2 $9,784.5 $12,824.5 $19,344.3
VideoGames $2,025.0 $3,675.0 $4,525.0 $5,353.3 $6,055.6
EarnedFees $420.0 $576.0 $1,044.0 $1,530.0 $1,803.0
Franchise $0.0 $0.0 $7,500.0 $18,000.0 $25,500.0
$5,706.0 $26,416.1 $56,672.6 $88,495.8 $111,023.3
©2016 Horror Equity Fund, Inc. All Rights Reserved

FINANCIAL PROJECTIONS
©2016 Horror Equity Fund, Inc. All Rights Reserved

FINANCIAL PROJECTIONS
©2016 Horror Equity Fund, Inc. All Rights Reserved

CAPITAL FUNDING:
Required Funds RequiredDate AnticipatedUse
$5.0 –10.0MM Month 8
$10.0– 30.0MM Month 40
Equity Crowd Financing Platforms (Accredited, Non-Accredited)
Initiate, Market, and Execute Regulation A+ campaign raise
$5 million for all the Stated Uses allows us to start (and complete)
the Regulation A+ (in order to raise up to $50M per year)
and initiate all aspects of our Growth Plan
NOW
Accelerate Growth and Expand Services
Increased marketing of HEF, promotion, co-marketing and PR for
Projects, improved Community features and supporting infrastructure
©2016 Horror Equity Fund, Inc. All Rights Reserved

THANK YOU
©2016 Horror Equity Fund, Inc. All Rights Reserved
April 2016Marlon Schulman
323.304.3804
MSchulman@HorrorEquityFund.com
www.HorrorEquityFund.com
Twitter: @HorrorEquity facebook.com/HorrorEquityFund