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Co-Design: Quantified User Experience

This presentation provides details on how to quantify the user-experience process to gain insights. It provides detailed frameworks on how to take an idea from concept to build stage, and all of the steps in between.

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Co-Design: Quantified User Experience

  1. 1. Co-design: Quantified UX Any use of this material without specific permission of Foster Skills is strictly prohibited By: Marquis Cabrera April 1st , 2015 Rough (Dynamic) Draft
  2. 2. Ideas – Broad based ideas stemming from a design thinking session. Ideas 2 – Ideas culled into buckets. Ideas 3 – Ideas with business implications Build – Build market ideas Legend Inception-Invention Model Ideas 2 Ideas 3 Build Ideas Inception Invention TIME Does is make us money? Does it save us money? Does it give us a competitive advantage?
  3. 3. # of ideas generated from co-creation # of ideas generated from ethnographic # of ideas generated from asking user for response # of ideas generated that solve a researched problem # of ideas that are attached to business goals # of ideas submitted with market opportunity # of ideas that are fleshed out and built that have a market implication and generate profit. Ideas Ideas1 Ideas2 Build Examples of Inception with UX
  4. 4. Design Thinking, Rapid Prototyping, or some methodology that allows for us to secure a lot of insights at once. Research and suss out ideas that have significant pain points or business opportunities Build market-worthy ideas Stage 1: Ideation Stage 2: Explore Stage 3: Invention Stages of Inception-Invention with UX
  5. 5. UX Lead Workflow 1. Client has an issue or issues; end users face friction; our competitors are doing better in X area; or internally, we want to create a delta for X reason. 2. Define problem areas through inquiry or clarifying questions; then ideate around those issues/ reason/ problems using design thinking methodologies. For example: Throw-up post-it notes. Saying stuff like, “Website is hard to understand.” 3. Go through design thinking or rapid prototyping methodology to bucket experience issues, or learn from directly from users (or as a user). 4. Create user personas to explore micro and macro user frustrations. 5. Develop empathy maps of how the user thinks, feels—what they say, what they do. 6. Create storyboards of the user's journey through the current system or with the current product.This means: We have, ultimately, delved into the users frustrations and have big ideas. 7. Create statements around those big ideas, where you can champion initiatives based off of them. Note: This gets us into the “Explore” stage; then we want to get to ‘Invention Stage’. 8. Develop concepts, mockups, MVPs, prototypes; then present them quickly to check against business interest, and then bring vetted and/ or approved ones to life.
  6. 6. Quotient model emphasis actions in ‘Invention Stage’ Client Problem Design Thinking Story- boarding Personas Internal and External Insights Business Interest Actionable Items Empathy Maps Statements Prototyping Wire-framing Conceptual Modeling Step 1 Step 2 Step 3 Step 4 Step 5 Story- boarding Client Problem Design Thinking Insights