1. Magic Johnson
A.K.A Earvin Johnson Jr.
Marshall Kestler
6th period

2. History
• Born 8-14-59
• Had nine brothers and sisters
• His Dad worked at a GM plant
• His Mom worked as a school custodian
• Grew up playing basketball
• Given the name “Magic” by an amazed
sportswriter when he was 15

3. Education
• Attended Everett High School
• Wanted to stay close to home
• Attended Michigan State

4. Prior Work
• Entered ’79 NBA draft and was drafted by the
Lakers
• Set records as a rookie player and played on
the ‘92 “Olympic Dream Team”
• Worked as a NBC TV commenter
• Coached the Lakers for part of a season
• Opened a chain of movie theaters in minority
areas of L.A.

5. Now
• Magic now works at the business he started
himself, Johnson Development Company.

6. Johnson Development Company
• Started by Magic in 1992
• Main goal is to build franchises in inner-city
areas no one normally invests in
• Started with Magic Theaters and has
expanded to include businesses such as
Starbucks

7. Position
• Johnson owns the company and runs it
himself
• He is his own representative at meetings and
is very active in the company

8. How the Company was Built
• Magic, after retiring, wanted to get into
franchising
• He began by building movie theaters in inner-
city areas and expanded to food stores,
resturants, and other franchises.
• He eventually worked with Starbucks and
T.G.I. Fridays, thanks to his growing
reputation.

9. Sources
• nba.com
• http://www.answers.com/topic/magic-
johnson