Tangerine specializes in Bringing Your brand to Life, through specialist retail teams focusing on retail marketing disciplines, and taking your product to market through our dedicated sales teams. Deploy your Tangerine Team for fast, cost effective Sales Solutions.

1. Bring Your Brand to Life
Brand Activation Engage with Your Ongoing Reviews
Merchandising Customer
Surveys
Digital Media Experiential
Activities Loyalty Programs
Revenue and Profit Growth

2. Introduction
Tangerine offers a comprehensive range of marketing and solution driven services
that will bring your Brand and Product to Life, captivate your target market and
ensure growth.
We have eight years’ experience in Mozambique, and over 20 years collective
experience delivering quality solutions to multi-national companies across Africa.
Our Range of Solutions
Our Services are aimed at ensuring your brand stands above the crowd. Everything
we do is scalable, and tailored to your exact needs.
Our Solutions are grouped as follows:
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3. Brand Activation
Activation shifts the focus to the core of marketing: stimulating the buying process.
There are various reasons why this focus is so important and why advertisers opt for
Brand activation instead of the traditional campaigns.
Brand Activation provides you a far higher ROI than traditional Branding Campaigns,
and is targeted at the point of sale, ensuring your Brand stands out amongst the
clutter.
Point of Sale Paint Signage Installation and
Branding and Sign Maintenance
Writing Field Marketing Services
Brand
Activation
In-Store Promotions and
Mobile Marketing
Consumer Product
Solutions
Sampling
If you are looking to drive sales, distribution and Brand awareness, and need to
ensure your product stands out from your competitors, then a selection of our Brand
Activation Activities will be the answer you are looking for. Tangerine provides
intelligent solutions that give our clients the edge and provide a high return on
investment.
We will bring the spirit of your Brand to life; by building Brand strength, visibility and
trust, and in so doing, create loyalty, association, and desire for your Brand over
others.
Our experience in this market, and others, provides us with a good understanding of
how best to interact with your consumer.
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4. Merchandising
Advertising moves people toward goods; merchandising moves goods toward
people.
Our range of Merchandising Services is vast and encompasses all disciplines to
ensure your Brand and Product is represented in-store correctly, and adheres to your
specifications.
Planogram Compliance P.O.S. Installation
Product Placement Product Training
Merchandising
Assisted Selling Pricing Compliance
Sell-Out Monitors and Competitor Pricing and
Reports Activity
Ensuring your Product is displayed correctly, priced correctly, and being represented
correctly is important, not only for your Brand Identity, but also to ensure visibility,
and most importantly, to ensure sell-out of your Product.
Merchandising
(mûr ch n-d z , -d s )
The methods, practices, and operations used to promote and sustain certain
categories of Commercial Activity. In the broadest sense, merchandising is any
practice which contributes to the sale of products to a retail consumer. At a retail in-
store level, merchandising refers to the variety of products available for sale and the
display of those products in such a way that it stimulates interest and entices
customers to make a purchase.
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5. Experiential Marketing
“Companies that provide great experiences will be the companies that capture
market share. The more experiences companies can provide, the more Brand Loyalty
they will build with consumers, and the more their businesses will grow.”
Whilst there are many ways to win a new customer, presenting your product face to
face is one of the most cost effective, and customer-engaging methods.
Ensure you keep up to date with the biggest shifting trend in Marketing – let
customers experience your product, rather than just hearing about it
Product Promotions Product Sampling
Experiential
Marketing
Road-Shows or
Demonstrations
Sidewalk Shows
Whether it is a Product Promotion, or allowing Consumers to engage with, and
sample your product, we have the resources to ensure your Brand wins the share-of-
voice war, and buys your Brand a great share-of-mind with your potential consumer.
So if you want the best result from your campaign, whether sampling or promotion,
we help you get your message across, and get the customer to buy!
Tangerine is part of the International Experiential Marketing Forum giving us access
to a vast range of exclusive products, solutions and ideas to make your Brand Come
To Life.
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6. Retail Auditing Services
A regular and comprehensive review of your marketing environment at retail level
provides critical Intel on how your brand is being represented, whether or not pricing
guidelines are being adhered to, and to ensure your future programs will be a
success.
Provide valuable
Watch-Dog to all other
information to
Channel Elements
Management
Retail
Auditing
Monitor and improve Monitor and improve
Brand and Product Brand and Product Shelf
Performance Share
Using processes of systematic examination of quality in the retail channel Tangerine
will answer those questions and provide you with up to the minute information on
your brand performance within the retail sales channel
Tangerine offers a full Retail Auditing Service, providing you with reporting
functionality on a daily basis. This ensures your information is fresh, up to the
minute, and accurate.
Market Research
Tangerine will help you discover what your customers want, need, or believe and
discover how they act.
Our statistical analysis will assist you in determining how to market your product and
support your management decisions. Through market information you will know the
prices of the different commodities in the market, as well as the supply and demand
situation.
If you want to build a great brand and bottom-line, you need to carefully balance
creativity with solid market analysis and research data. This can be achieved using a
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7. number of disciplines and requires a company with a sound understanding of the
market dynamics.
Businesses need hard facts to make the right decisions. Market research through
observation enables managers to clearly understand what’s happening at both retail
and customer levels.
NPS Mystery Shopper
(Net Promoter Score) Programs
Market
Research
Competitor Customer Satisfaction
Benchmarking Index
This includes how customers are welcomed when entering the shop, the quality of
the display, the friendliness of the staff and the overall customer experience they go
through when making a purchase.
Management can use this information to make key changes to enhance the
customer service quality of the business to better satisfy customers in the future.
Tangerine´s Market Research Programs will assist management with staff
evaluations, and provide key Insight into the performance of your competitors.
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8. Sales and Distribution
We pride ourselves in delivering quality solutions. Your dedicated sales force can be
deployed in a very short time frame, offering you a very effective and efficient sales
team. Your team will be design and deployed to suit your exact needs to ensure your
product gets fantastic exposure, and results!
Dedicated Sales Force
Digital Ordering and
deployed for your
Sales Tracking
products
Sales and
Distribution
Sales orders delivered
More efficient despatch
to you in Real-Time
With a data base of 9,000 retail points in the Southern Region alone, we have access
to arguably the largest footprint of retailers in the country, giving you unparalleled
opportunity to increase your sales very quickly.
Our sales forces work with digital hand-held devices, providing you real-time product
ordering, delivered to your desktop immediately, allowing your despatch
department to work more efficiently, and of course, getting more product to more
customers, more frequently.
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9. Digital Media
We have a range of digital media offerings, such as trade newsletters, HTML
advertising products, as well as SMS based advertising, and SMS based promotions,
SMS to WIN competitions and more.
Digital Newsletters and
Social Media
Promotional
Management
Advertising
Digital Media
SMS to Win, and other
Targeted Mobile
Mobile based
Advertising Solutions
Campaigns
We have a local data base of 30,000 monthly recipients of our HTML advertising and
newsletter products. These can be demographically filtered to give you the
advertising and promotions directed to the right customer segment.
By embarking on SMS promotions, and SMS to Win Campaigns, you effectively
remove the cost of advertising, with the only cost being the value of prizes, plus a
small administration cost.
Today´s most important digital media is the advent of Social Media. Our Digital
Media Department is able to deploy and manage a Social Media Strategy on your
behalf. Incorporating Twitter, Facebook and other Platforms into your media plan is
a very cost effective platform to get messages to your market. These can be targeted
by age group, gender, area, and any number of combinations of different
demographics. Whether you´re planning a promotion, a product launch, or
sponsoring a huge event, this platform can help you gain the most out of your spend.
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10. Our Major Customers
We have many testimonials to the high standards of our service, and our ability to
help grow your retail universe, increase sales and profits, ensure your brand is
correctly represented, and ensure your customers enjoy superior customer service –
providing LOYALTY to Your brand.
Our Strategic Partnerships
Scarecrow
Mobile
Solutions
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11. Contact Information
Tangerine Enterprises Lda Allan Beaton
Av. Tomas Nduda 1155 Managing Director
Maputo +258 82 057 3460
Mozambique allan@tangerine.co.mz
Tel/Fax +258 21 49 6849 Marshall Ross
Office Mobile +258 82 387 Sales Director
5603 +258 82 161 9744
www.tangerine.co.mz +258 84 066 7476
marshall@tangerine.co.mz
Pedro Tembesse
Business Development Manager
+258 82 387 5762
pedro@tangerine.co.mz
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