This document summarizes the key findings of Vodafone's 2018 Cyber Ready Barometer research. It surveyed over 4,800 business leaders, employees, and consumers across 9 countries to assess cybersecurity readiness levels. The research found that only 1 in 4 businesses are truly "Cyber Ready" and larger businesses tend to be more ready. It also identified gaps between what businesses and their employees believe about security policies and practices. Additionally, the research showed that more cyber ready businesses significantly outperform less ready businesses in key metrics like revenue growth and stakeholder trust.
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New technology adopters
view security as an enabler
of opportunities, not a
barrier
Cybersecurity drives
tangible business benefit
and allows organisations to
transform faster
A reputation for effective
cyber security is viewed as
having a positive impact on
customers
86%
of high-growth companies believe that strong
cyber enables new business
9 out of 10
believe improving cyber security will enhance
customer trust and loyalty
What we discovered in 2017: The
Innovation Accelerator
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In 2018, we set out to further investigate the relationship between cyber and success
24%
higher financial benefits for IoT adopters
who invest in cyber security
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Introducing the Cyber
Ready Barometer
research
Becoming more Cyber Ready in
the face of the shifting security
landscape and widespread digital
transformation is
increasingly essential
4,809 IT and business
leaders, employees and
consumers were surveyed over
9 countries.
Our objective was to assess the
levels of security readiness and
resilience across businesses of all
sizes and its affect on business
outcomes
We contrasted the results between
these groups and also compared
some of the trends against our
2017 findings
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Maureen Kaplan
Vodafone Enterprise Security Lead
The Cyber Ready Barometer has taken a
pressure reading on the level of cyber
readiness in the market and uncovered a
clear link between security and
competitive advantage.”
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We created the Cyber Ready
Index, here are the six criteria
Each
respondent
was given a
Cyber Ready
rating out of
100
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We identified five
levels of Cyber
Readiness
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Only 1 in 4
businesses are Cyber Ready and
larger firms are more likely to be
Ready than smaller businesses
Observation 1
46/100
The average score across all
businesses is 46, ranking them
as having Developing readiness.
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79%
40%
83%
48%
Using different
types of Cloud
Services
Using IoT
Devices
2017
2018
Observation 2
Evolving digital
footprints present a
big challenge
7
More businesses are using
different types of cloud services
and IoT devices
And the average consumer
household is using
9
connected devices
11
online services
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Employees and
businesses have
differing views
Observation 3
30 November 20188
Employee engagement
needs more focus
Disconnects exist between
decision-makers and
employees
47%
said official policy is
followed by all staff
39%
said security is a
box-ticking exercise
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43%
63%
% of staff that use own
smartphone for work
Business
Employees
20%
gap
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But the more
Cyber Ready, the
bigger the advantage
Observation 4
9
Advanced
Basic
Proactive
Stakeholder Trust Revenue Growth >5%
4.8
4.3
3.1
58
%
47
%
22
%
Businesses demonstrating ‘Advanced’ levels of Cyber
Readiness are outperforming those who possess only
‘Basic’ readiness on the Cyber Ready Index
.
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The Consumer
Security Advantage
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Observation 5
70%
consider themselves at
risk of cyber attack
63%
have stopped using an
online service due to
security concerns
43%
don’t trust security measures
of companies they use
59% of consumers say they would pay
extra for better security. But just 29%
of businesses think they can increase
prices for more secure services
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Read the Cyber Ready
Barometer to learn more
Read the full research report to
read more insight and expert
analysis
Download here
Key findings:
At a high level, what we found is concerning. Less than a quarter of businesses could be considered to be Cyber Ready.
This slide needs some other stats on it too
A couple of the key reasons we found:
Disconnect between decision-makers and employers. Employers think they understand what’s going on in their business, but they don’t
Delving deeper we found worrying perceptions from the employees themselves – seeing security as a box-ticking exercise
Not only are they putting data at risk, but there are additional benefits of being a secure business, businesses are missing an opportunity
Not only are they putting data at risk, but there are additional benefits of being a secure business, businesses are missing an opportunity
