LEARN TO SELL MORE BOOKS WITH SAMPLES Book are fighting for attention in a crowded mobile and video world. Discovery alone does not result in sales. Mobile-friendly book samples transform discovery into engagement and purchase. Early results are promising. Purchase rates vary from 9% to 40% of users. Share rates vary from 3% to 50% of users. There are many ways to use samples — on social networks, on a website, in targeted email — and all are easy to do. INscribe has partnered with TextCafe.com to offer samples to all INscribe/IPG publishers. All books can be sampled at no charge for 30 days.

1. Sell More with
Samples
How to Engage Readers with Instant Excerpts,
Buying and Sharing

2. textcafe.com
Books Fighting for Attention
● People are now online all day
○ Using laptops and mobile devices for about
5.8 hours a day
○ Streaming audio and video for 6.2 hours a day
● Binge-watched video and news dominate
the cultural conversation
● Time for books is squeezed by other media
To compete, book marketing
must be digitally effective!
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3. textcafe.com
Discovery Alone ≠ Sales!
● Social media chatter doesn’t convert to sales
● Readers will give your book one click at most so
make it count!
What’s the solution?
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4. textcafe.com
Give Readers Instant Access
TextCafe Book Samples
● Read immediately upon
online discovery
● One-click to buy or share
● Proven sales results
Let your book sell itself!
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5. textcafe.com
Samples Drive Engagement
Each Mobile-friendly Sample
● Opens instantly in any browser;
No download or app to launch
● Features one-click purchase links to
any retailer or website
● Includes share links to any social
network with custom messaging
Enabling readers to
engage deeply and buy!
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● % of Book in sample
● Store links and direct sales
● Descriptions of book, author,
and publisher
● Social Networks for sharing
● Customized Messages for
social media
You Control Everything
to Sell more Books!
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Powerful Dashboard
to engage more readers & sell more books
● Update book descriptions,
buy links, social networks
● Change sample length
● Track usage
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Samples Drive Results
Four books from
recent testing
Rum Runner
(Romance)
Twentieth
of January
(Thriller)
Servant of
Underworld
(Science
Fiction)
Shattered
Pack
(YA
Fantasy)
Unique Readers
of Sample
394 72 52 35
Purchase Clicks 55 29 20 9
% of Readers 14% 40% 38% 26%
Share Clicks 30 22 19 19
% of Readers 8% 31% 50% 52%
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Initial Conclusions
● Purchase and share rates are high
○ Purchase rates vary from 9% to 40%
○ Share rates vary from 3% to 50%
● People act after reading just a little
○ Within 3-8 pages, readers verify that they want to buy
or share the book
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10. textcafe.com
Many Platforms and Options
● On social networks, provide a first chapter,
with custom buy and share links
● On a website, offer a 10% sample with a buy
link to your own store and custom share links
● In targeted email, offer an excerpt for a limited
time, with custom buy and share links
10
Best
Practices

11. textcafe.com
Samples Extend a Book’s Life
● Drive preorders before publication
● Offer early access to reviewers
● Create excitement about a launch or reissue
● Highlight excerpts from a book that’s in the
news
● Spark interest in backlist titles with sample
chapters on publisher and author websites
11
Best
Practices

12. textcafe.com
Easy to Create & Track
● Automatic sample creation
from EPUB and ONIX
● Simple web dashboard
manages assets and
measures activity
● Unique URL for each book
works in tweets, posts, email
and on web sites
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Social Media Samples
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Create a Social Media Sample
Facebook
H
ow
To:
Twitter
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Website Samples
INscribe
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Create a Website Sample
H
ow
To:
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● Copy embed code
● Paste into HTML

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Email Sample
● Your email client
controls recipients,
message & sending
● Recipient clicks URL
to launch sample in
browser
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Create an Email Sample
H
ow
To:
● Write copy
● Paste cover image
● Add URL
● Send
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19. textcafe.com
30 Day Free Trial
● A sample for every title is available at no
charge for 30 days
● Each Publisher has private Dashboard account
● TextCafe & INscribe provide customer support
○ To help deploy samples on social, email & web
○ To learn/share best practices
You only pay thereafter if you
choose to continue to use samples!
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About TextCafe
TextCafe is a marketing technology company
committed to helping publishers build direct
relationships with readers.
textcafe.com
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About Founder Martin Hensel
● Martin Hensel founded Texterity, one of the first
widely used platforms for digital magazines,
which was acquired by GTxcel in 2012.
● Major customers included: Conde Nast,
Meredith, and Rodale, and B2B publishers Crain,
GIE, IDG, Penton, and Summit.
● Hensel also played a pivotal role in Investext,
now a large division of Thomson Reuters.
Please contact me at martin@textcafe.com
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22. Samples Sell
● Engage Readers Online
● One-Click Buying & Sharing
● You Control Everything
● Easy to Create
● Get Immediate Results
Get Started Today!
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23. Contact Info:
TextCafe
www.textcafe.com
Martin Hensel, CEO
508-654-8520
martin@textcafe.com
Let us help you sell
more books! 24