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How to Find Money in
the Digital Vortex
How Digital Disruption Is Redefining Industries
Martin McPhee
Senior Vice Presiden...
Disruptive Nature of Connections is Driving Value Through
Three Digital Business Models
• Price transparency
• Consumption...
© 2015 Cisco and/or its affiliates. All rights reserved Cisco Public
Combinatorial Disruption: Tesla
Cost Value
Lower petr...
© 2015 Cisco and/or its affiliates. All rights reserved Cisco Public
Asia-Pacific Going Digital
6
1.4 Billion+
Internet us...
© 2015 Cisco and/or its affiliates. All rights reserved Cisco Public
Key use cases from top 3 industries:
• Manufacturing:...
© 2015 Cisco and/or its affiliates. All rights reserved Cisco Public
Key use cases from top 3 industries:
• Manufacturing:...
© 2015 Cisco and/or its affiliates. All rights reserved Cisco Public
City of Seoul’s Connected Public Transit System Turns...
© 2015 Cisco and/or its affiliates. All rights reserved Cisco Public
Ti Xing Power Company Improves Energy
Management with...
© 2015 Cisco and/or its affiliates. All rights reserved Cisco Public
Hong Kong Academy Goes BYOD to Support Digital
Learni...
© 2015 Cisco and/or its affiliates. All rights reserved Cisco Public
UNSW Works Toward Creating a Digital Campus of
the Fu...
© 2015 Cisco and/or its affiliates. All rights reserved Cisco Public
Top Implications of Digital Disruption
13
Innovation ...
IMAGINE…
IMAGINE…
IMAGINE…
Stay Connected
mmcphee@cisco.com
EMAIL
@mcphee_martin
TWITTER LINKEDIN
MartinMcPhee
Thank you
How to Find Money in Digital Disruption
How to Find Money in Digital Disruption
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How to Find Money in Digital Disruption

My key note presentation from the IMD OWP event in Singapore on Wednesday 18th November

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How to Find Money in Digital Disruption

  1. 1. How to Find Money in the Digital Vortex How Digital Disruption Is Redefining Industries Martin McPhee Senior Vice President, Cisco November 2015
  2. 2. Disruptive Nature of Connections is Driving Value Through Three Digital Business Models • Price transparency • Consumption-based pricing • Reverse auctions • Buyer aggregation • Rebates and rewards • Customer choice • Personalization • Automation • Lower latency • Any device, anytime • Marketplaces • Crowdsourcing • Peer-to-peer • Sharing economy • Data monetization Frictionless Life Hyper Relevance Community Platform $ Cost Value Experience Value Platform Value
  3. 3. © 2015 Cisco and/or its affiliates. All rights reserved Cisco Public Combinatorial Disruption: Tesla Cost Value Lower petrol costs Lower electricity costs Free upgrades Experience Value Innovative capabilities (self-driving) Customization Direct sales model Concierge service Platform Value Software platform (apps) Modular design Supercharging network $
  4. 4. © 2015 Cisco and/or its affiliates. All rights reserved Cisco Public Asia-Pacific Going Digital 6 1.4 Billion+ Internet users >1 Billion Smartphone users by end-2015 >60% of the Asia-Pac’s internet user base is under 35 906 Million active mobile social media users Consumers in Singapore own an average of 3.3 connected devices, one of the highest in the world IoT and M2M market estimated to reach $57.9 Billion by 2020 Over 50% of global retail ecommerce sales driven by Asia-Pacific; $15 Billion in mCommerce sales from South Korea alone Source : iab Singapore; All stats March 2015 or later
  5. 5. © 2015 Cisco and/or its affiliates. All rights reserved Cisco Public Key use cases from top 3 industries: • Manufacturing: Predictive maintenance, Energy management, Quality & defects control automation • Retail: In-store analytics, Remote expert, Theft reduction/ physical security • Information & SP: SP as an enabler for digital economy, Network transformation, Personalized customer services through Big Data analytics Digital Economy Impact (Asia-Pacific) 0 100 200 300 400 500 600 700 Agriculture, Forestry, Fishing Education Real Estate, Rental, Leasing Oil & Gas Utilities Administrative/Waste Mgmt Services Other Business Services Construction EPCM Healthcare Mining Arts, Entertainment, Recreation Transportation and Logistics Financial Services Public Sector Information and SP Retail Manufacturing VaS in $ bn Asia-Pacific: Digital Economy Opportunity (3 Year VaS) Asia-Pacific Total % of Global 3 year VaS $1.3T 24% 10 year VaS $7.9T 26% Gross Domestic Product* $15.9T 29% (*) Asia-Pacific GDP in 2014 at constant prices ($ 2005 prices)
  6. 6. © 2015 Cisco and/or its affiliates. All rights reserved Cisco Public Key use cases from top 3 industries: • Manufacturing: Predictive maintenance, Energy management, Quality & defects control automation • Retail: In-store analytics, Remote expert, Theft reduction/ physical security • Financial Services: Omnichannel sales & services transformation, Remote expert Digital Economy Impact (Singapore) Singapore Total % of Global 3 year VaS $11.1B 0.21% 10 year VaS $72.9B 0.25% Gross Domestic Product* $208B 0.36% 0.0 0.5 1.0 1.5 2.0 2.5 Agriculture, Forestry, Fishing Mining Oil & Gas Utilities Real Estate, Rental, Leasing Education Construction EPCM Arts, Entertainment, Recreation Other Business Services Administrative/Waste Mgmt Services Transportation and Logistics Public Sector Information and SP Healthcare Financial Services Retail Manufacturing VaS in $ bn Singapore: Digital Economy Opportunity (3 Year VaS) (*) Asia-Pacific GDP in 2014 at constant prices ($ 2005 prices)
  7. 7. © 2015 Cisco and/or its affiliates. All rights reserved Cisco Public City of Seoul’s Connected Public Transit System Turns into a Profitable Business Satisfaction rate for public transportation has grown from less than 50 percent to 85–90 percent; 7.6 billion data points collected per year • Algorithms and analytics disseminate and manage arrival times, traffic flow, and other citizen services via Smartphone app • What is Connected? Buses, Taxis, Traffic signals and other public transit services
  8. 8. © 2015 Cisco and/or its affiliates. All rights reserved Cisco Public Ti Xing Power Company Improves Energy Management with Real-Time Monitoring Improved quality of power supply; Optimized operation of the power distribution network • Connected Power Distribution Stations shorten fault identification, fault isolation and power restoration time • What is Connected? Sensors on transmission cables, transformers, switchgears, meters and Consumers
  9. 9. © 2015 Cisco and/or its affiliates. All rights reserved Cisco Public Hong Kong Academy Goes BYOD to Support Digital Learning Connecting teachers and their devices with online tools and resources helped Hong Kong Academy improve its students’ learning experience • BYOD program helps with high- speed connections across personal devices of teaching staff • Location data on Wi-Fi users to provide specific location based services • What is Connected? Personal devices of Teaching and Support Staff
  10. 10. © 2015 Cisco and/or its affiliates. All rights reserved Cisco Public UNSW Works Toward Creating a Digital Campus of the Future Connected 55,000 people using 168,000 devices • Sensors on trash bins • Video surveillance to identify common areas for cleaning • Video-enabled classrooms • Cloud based applications • What is Connected? Trash Bins, Video surveillance systems, Classrooms, Devices of Students and Staff
  11. 11. © 2015 Cisco and/or its affiliates. All rights reserved Cisco Public Top Implications of Digital Disruption 13 Innovation is more than ideation Context is king Data is everywhere, insights are scarce Drafting only works in racing Real time is too late5 4 3 2 1
  12. 12. IMAGINE…
  13. 13. IMAGINE…
  14. 14. IMAGINE…
  15. 15. Stay Connected mmcphee@cisco.com EMAIL @mcphee_martin TWITTER LINKEDIN MartinMcPhee
  16. 16. Thank you

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  • Iot-on

    Nov. 18, 2015
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    Nov. 19, 2015
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    Nov. 20, 2017

My key note presentation from the IMD OWP event in Singapore on Wednesday 18th November

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