3. GlobalChallenges
9.6b world population in 2050
Small or no growth in world arable land
Agriculture water supplies
Energy costs, clean energy requirements
Sustainability in Agriculture
Arable land degradation
Increasing the efficiency in agriculture is crucial and the most challenging task for future development. Growing crops like fruits and
vegetables nearby urban areas eliminates the transportation energy costs and thus positively influence global greenhouse effect.
5. Urbanization
The UN Food and Agriculture Organization state the food production must expand more than 70% globally
to feed the world’s population. Once the lands are rearranged and those living in the 11 established mega-
cities are installed, there will be a limited amount of land available for cultivation. Using these mega-
structures to reduce CO2 emissions, replacing reallocated lands, the vertical farm is ideal.
• EU-28 countries farms : 175 million hectares
• Expand Food production more than 70%?
• Most of the population in Urban Areas
• 175 000 000 * 1.7 = 297 500 000 hectares needed!
eurostat
6. SmartFarming
Precision agriculture aims to
optimize the yield per unit of
farming land by using the most
modern means in a
continuously sustainable way, to
achieve best in terms of quality,
quantity and financial return
8. NO SOIL
WATER REUSE
+60%
yields
-60%
fertilizers
-98%
water
-99%
pesticides
Hydroponics is a subset of hydroculture and is a method of growing plants using mineral nutrient solutions, in water, without soil.
Terrestrial plants may be grown with their roots in the mineral nutrient solution only (liquid hydroponic systems) or in an inert medium,
such as perlite, mineral wool, gravel, expanded clay pebbles or coconut husk (aggregate hydroponic systems). Hydroponics is a subset of
soilless culture, but many types of soilless culture do not use the mineral nutrient solutions required for hydroponics.
Crops can grow twice as fast in hydroponics due to getting exactly the correct
amounts of nutrients, water and oxygen.
Hydroponic growing can reduce water consumption by up to 90% compared to
traditional farming techniques. Using Aeroponics the number attacks 98%.
Hydroponically grown crops can use NO herbicide or pesticide chemicals which
significantly impact the environment and our bodies.
WhyHydroponics?
13. Monitoring Remote ControlAutomation
AAA – Access, Anywhere, Anytime
Collect, analyze and process data
16 Sensors – real time monitoring
Alarms when out of preset range
Early failure diagnostic system
Export data for further processing
8 programmable power sockets
Irrigation, heating, air conditioning
Energy efficient light control
Create your own rules for actions
Schedule repetitive actions
Nutrition solution conditioning
Easy to use web based interface
Smartphone application available
24/7 access to your ResponzIO
Watch your plants getting edible
Notifications in case of problems
Share experience with your friends
responzIO–MainFeatures
20. TEAM
MARTIN PAĽA LADISLAV MIŽENKO RADOSLAV BIELEK JAKUB SZÁSZ MARIÁN DANDUL
CropTech.
Executive Officer
CropTech.
Technology Officer
CropTech.
Programming
Officer
CropTech.
Hardware Officer
CropTech. Sales
Officer
21. StrategicPartnerships
• Reaching existing customers
• Distribution channels
• Product development
• New customer segments
• Extending portfolio
• IoT in agriculture
23. ProductPricingStrategy
Pricing, sales, funding and other financial related analysis
200.00 €
69.00 €
80.00 €
150.00 €
ResponzIO Sales Prices 499€
Production Cost
CropTech
Distributor
Retail
23.00%
27.00%
50.00%
ResponzIO Gross Margins
CropTech
Distributor
Retail
Production Cost might be lower (10-25%)considering mass production of more than 1000pcs.
24. 170,000.00 €
15,000.00 € 15,000.00 €
70,000.00 €
10,000.00 € 10,000.00 €
RESPONZIO RESPONZIO PRO ACCESSORIES & SW SUBSRCRIPTIONS
2017 Sales Expectations
Revenue Net Revenue
SalesExpectations2016
Pricing, sales, funding and other financial related analysis
150.00 €
149.00 €
RESPONZIO
Production Costs vs.
CropTech Sales Price
Production Costs Sales Price
26. UseofCurrentRemainingSeedInvestment
Pricing, sales, funding and other financial related analysis
Marketing
11%
Company Running
43%
Other
8%
Cloud Web Interface and
Smartphone App
27%
Mass Production
11%
Product Finalization
38%
Marketing
Company Running
Other
Cloud Web Interface
Mass Production
27. 2016
100pcs of responzIO
produced
September November
December
Scale-UP Sales
ROADMAP
AIL accelerator
Additional sensors
for responzIO
Seed funding
500k – 1M Eur
January
July
responzIOPRO
Industrial Edition
2017
28. 2YearMilestones
Pricing, sales, funding and other financial related analysis
Reach 600 000€ revenues in 2018
Reach 200 000€ revenues in 2017
Build own commercial Greenhouse
Get H2020 Funding for research 200 000 € - 400 000 €
29. Growing plants has never been so easy!
www.croptech.com
martin.pala@croptech.com
+421 918 697 155
31. 12BestFruits,Vegetables,andHerbsforHydroponics
Addressing the problem and current trends in its solving process
On the other hand zucchini, corn, summer squash, potatoes, wheat are not very suitable plants for hydroponic systems. It is not
because these will not grow in hydroponic environment, but because of the space they need. These have their place in standard fields
Lettuce
24M tonnes (2013)
Tomatoes
163M tonnes (2013)
Cucumbers
71M tonnes (2013)
Watermelon
108M tonnes (2013)
Strawberries
7.7M tonnes (2013)
Blueberries
420K tonnes (2013)
Chives
13.3M tonnes (2013)
Basil
257K tonnes (2013)
Rosemary
1.2M tonnes (2013)
Radish
1.3M tonnes (2013)
Grapes
77M tonnes (2013)
Oregano
71.3M tonnes (2013)
Fao.org
Vegetables
(world production/year)
Fruits
(world production/year)
Herbs
(world production/year)
32. InvestmentsinAgTechSectorinRecentYears
Addressing the problem and current trends in its solving process
Solving the global challenges and avoiding food security problems, huge amount of money invested in technologies
are required. The graph shows the trend and it looks promising
34. RunningCostsofHydroponicSystem
Addressing the problem and current trends in its solving process
More sophisticated methods have to be used for fault detection, real-time monitoring, control and automation of such systems. Utilization of artificial
intelligence in hydroponic and aeroponic systems may lead not only to early fault detection, thus avoiding damage to grown plants, but may also help
to fully automate all the processes required in aeroponics and hydroponics and adapt to current needs of grown plants in real-time without any or
small interventions of human operators, help to lower costs and make the whole process more efficient and likely more profitable.
Energy: 15% of total costs
Supplies: 7% of total costs
Water: 5% of total costs
Labor: 60% of total costs
Packaging and Marketing: 8% of total costs
Miscellaneous: 3% of total costs
High Precision monitoring, fault diagnostics and partial automation cuts the production labor costs by up to 50%
35. MythsaboutHydroponics
Addressing the problem and current trends in its solving process
Myth: Hydroponics is artificial or unnatural
Plant growth is a real and natural happening. Plants require basic, natural things for normal growth. Hydroponics supplies the plant with what it needs, when it
needs it. There is no genetic mutation that takes place inside the equipment nor are there any mysterious wonder chemicals introduced to the plants roots that
trick them into thinking they're on steroids. With the production of more refined nutrients, it is now possible to grow completely organic produce with
hydroponics. You can't get more natural than that
Myth: Hydroponics is a new technology
The Pharaohs of Egypt enjoyed fruits and vegetables grown hydroponically. One of the Seven Wonders of the Ancient World, The Hanging Gardens of Babylon,
was believed to be a hydroponic garden. In India, plants are grown directly in coconut husk; hydro at the most grassroots level. If hydroponics is a "new"
technology, it is a new technology in general use for thousands of years. Hydroponics is not new -- just different.
Myth: Hydroponics is bad for the environment
This is totally false. Growing plants hydroponically is far more earth friendly than conventional gardening on numerous levels. As we are coming to realize that
water is our most precious resource the first point worth noting is that hydroponics uses 70 to 90 percent LESS water than conventional gardening. The second
greatest ecological benefit is that no fertilizer runoff escapes into our lakes, rivers and aquifers. These two items alone, water conservation and the non-pollution
of lakes and streams, are major plus values.
Myth: the use of Hydroponics is not widespread
Wrong again. Hydroponics is used extensively the world over. It is used in countries where the climate prohibits or limits growth and where the soil is too poor to
support large-scale crop production. It is also used in countries, including the USA, where once fertile soil has been so abused and over farmed that it is now
depleted or toxic. In British Columbia, 90% of all the greenhouse industry is now hydroponic.
Myth: Hydroponics requires no pesticides
This is one myth that we wish were true. The need should be greatly reduced because a strong healthy plant is much less susceptible to attack than a weaker
plant. Also, soil-born pest will be totally eliminated but even in an indoor environment, intruders still find their way in, catching a ride on your person or sneaking
through tiny crevices. Monitor any garden carefully so you can catch problem insects when they first appear and your need for toxic products will be minimal.
36. Price 599e 599e 599e 650e 549e* 1200e 3999e
Country of origin Slovakia Poland Canada Germany USA USA USA
Wifi/Ethernet
BT GSM RS232
Web-based User Interface
N/A
Monitoring/diagnostics/control
Limited Limited
Programmable
Smartphone application
Windows app
Additional Sensors Available
Limited Limited Limited
Limited
Competition
