# Question / Statement Facts (Proofs) Assumption (Guesses)
1.
Do we have verification from customers that we are addressing
a serious problem and creating a meaningful value for them?
2.
Have we precisely defined our target customer segments? Are
these segments verified or just based on your assumption?
3.
Are there enough customers for our business model to be
successful? How many? How do we know they will buy what we
have to offer?
4.
Do we have unique value proposition? How do we know that it
is really valuable for our customers? What proofs do we have?
5.
Do we have effective channels to communicate our value
proposition? How much on average it will cost us to win one
new client? How do we know these marketing channels will be
cost effective?
6.
Do we have a competitive advantage? How strong is it? Once
we enter the market and our product proves to be successful,
what will prevent competitors from copying it?
7.
What will be our revenue streams at the beginning and how
they will change over time? Have we validate our pricing and
expected sales volume? How much do we expect to earn from
one sale, one customer and etc.?
8.
Are our cost estimations realistic? Have we really included all
possible fixed and variable costs? How do we know everything is
covered?
9.
How much time will we need to implement this business model?
What are chances that situation in the market will be different
by the time we will be launching our product or service?
10.
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Business Model: Date: