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How to get your audience's attention
- 1. Starters to Get Your Audience Talking
- 3. ATTENTION
- 4. CONNECTING
- 6. Not easy to do on the internet…
- 7. …particularly when there are millions of other things clamoring for attention at the same time.
- 8. THE THING IS YOUR CUSTOMERS WANT TO TALK TO YOU.
- 9. They want to know what you think, and most importantly, they want to believe that you care what
- 10. Here are 5 simple conversation starters to get your audience talking to you.
- 11. A good way to get started with this tactic is to follow relevant publishers and influencers in
- 12. When you see them post a piece of news that’s relevant to your followers, read the article (or watch the video) and figure out what you can add to the conversation.
- 13. Then share it – and make sure to include a call to action that encourages your followers to chime in with their own opinions.
- 14. Everybody has a story to tell – The key here is to share your own story and then ask your
- 15. For example, say you own a travel agency.
- 16. You might tell a story of a trip you booked for yourself before you were a travel agent and how it went wrong.
- 17. Then, you could ask your followers for their travel horror stories.
- 18. The benefit of this type of sharing is that it provides you with an opportunity to respond…
- 19. …express sympathy or amazement, and build a bond with potential customers online.
- 20. Know what people like to do more than tell stories? Get Recommendations #3
- 22. What kind of recommendations should you ask for?
- 23. Ideally, they should be relevant to your product or service. For example, I’m a marketing guy. I might ask:
- 24. What are your favorite marketing podcasts?
- 25. What companies do you follow on Facebook and Twitter?
- 26. Which marketing technique is your favorite, and why?
- 27. What marketing apps would you recommend?
- 28. You get the idea. The key is not to stray too far from your brand and product.
- 29. Instead, keep a tight focus and encourage your followers to share their experiences and recommendations with you and each other.
- 30. Are you appearing at a local street fair or charity event? Promote Your Events and Your Community #4
- 31. Sharing your involvement is a great way to remind people that you stand for something other than making money…
- 32. …and to underscore your involvement in your community and industry.
- 33. You can encourage conversation by asking questions like these:
- 34. Will you be attending the Fourth of July celebration?
- 35. What the last community event you attended?
- 36. Another option is to include an open call to action at the end, something like “We hope you’ll stop by and check out our booth! There’s a free gift waiting for you!”
- 37. Asking questions is one of the best ways to get your followers talking. Ask Open Questions #5
- 38. It’s especially helpful to you if you can get them talking in a way that helps you to learn more about them.
- 39. For example, if you’re targeting small business owners, you could ask questions like:
- 40. What’s your biggest challenge as a business owner?
- 41. What problem do you wish someone would solve for you?
- 42. What product or service has helped you the most?
- 43. The answers to these questions can help you write blog posts, create a social media strategy, or even develop new products that are ideal for your target audience.
- 45. The bottom line is that your audience wants to talk to you.
- 46. The key is to give them the encouragement they need to share their thoughts, experiences, and opinions with you…
- 47. And then, to stand back and listen to what they say.