Full trainers' slide deck for digital campaigns training day of e-Mediat.

1. Day 3: Trainers’ Slide Deck Digital Campaigns By Mary Joyce March 1, 2011 Beirut, Lebanon Images: awork.pl/Flickr (background), digital telepathy (circle)

2. Rules for Using This Content Creative Commons Attribution License | author: Mary Joyce Attribution – You must attribute the work to author Mary Joyce and to other creators when indicated in this slide deck. Attribution to IIE and US Department of State is optional

6. Strategy Basics Key Terms Training Methods Campaign Strategy

7. What is a campaign ? Strategy Basics Key Terms

12. Goal action action action action What is the strategic connection between goals and actions? Strategy Basics Key Terms

13. In a strategic campaign, all actions you take help you achieve your campaign goal. Goal action action action action Strategy Basics Key Terms

16. Strategy Basics Objectives Longterm Mission Short Term Goals Training Methods

19. What is the strategic connection between organizational mission and campaign goals? Strategy Basics Objectives Organization Mission Campaign Goal

20. Strategy Basics Objectives Campaign Campaign Campaign Campaign Campaign Campaign The achievement of a campaign goal furthers the mission of the whole organization. Mission Image: adapted from Marshall Ganz

22. Strategy Basics Communications Strategy Audience Action Message Training Methods

23. Action Audience Message Communications Strategy Strategy Basics

30. Where does the media fit in? Communications Strategy Strategy Basics

37. Strategy Basics Media Choices Training Methods

38. Strategy Basics Media

43. Advanced Strategy Networked Campaigns Training Methods

46. Strategy Basics Final Exercise Training Methods

51. Shokran! The End