1.
If you are a running business, you probably do a
regular check on Google Analytics to check where
your traffic is coming from. Pinterest is certainly one
of the main sources of referral traffic to my site.
The beauty of Pinterest is that content is never
directly stored on Pinterest. It ALWAYS directs users
to content on other sites. Pinterest also does very
well in Google search results. So, what are you
waiting for?
DRIVE TRAFFIC
with Pinterest

2.
Let’s get
started !

3.
If you want to get ready to drive traffic with
Pinterest, you must check that:
 You have a Pinterest Business account
– gives you access to Pinterest Analytics
 Your website URL is verified on Pinterest
– confirms that you own your website
Want to know more?
How to Create Your Pinterest Business Account - 3 Simple
Steps
Get ready!

4.
• Is your site mobile-friendly?
• 75% of Pinterest traffic is via a mobile
device, 83% of which is via a smartphone
(US)*
• A mobile responsive website is essential
to retain visitors who click through to
your site from Pinterest.
Be mobile
*Research by Luth Research for ExactTarget

5.
• Make it easy for your visitors to pin your
content directly from your website
• Add the Pin It button to your website
• Visit the Pinterest Goodies page for
installation
Be pinnable

6.
What’s next?

7.
• Your Pinterest Boards are the store front
window for your brand
• Link back to your website whenever
possible
• Feature your business name on your
Pinterest profile
Show your brand
Great example! L’Occitane on Pinterest

8.
• Post pins on a variety of topics. They
should be helpful, compelling and
actionable.
• Pin every day, several times a day
• Be generous in sharing content from
others (80%)
Pin etiquette: Link pinned images back to their
original page/article whenever possible
Provide great content

9.
• Every post needs an image
• Create vertical and eye-catching images
• Add text to your images to grab attention
• Add a watermark with your website URL
• Add an engaging description with a call-
to-action
Want to learn some other tricks?
10 Simple and Powerful Tactics to Get More Repins On
Pinterest
Be visual

10.
• Optimise SEO with keyword-rich descriptions
• Include keywords in the descriptions of your:
• Profile
• Boards
• Pins
• Make pins last forever: avoid time-sensitive
descriptions
Want to know how?
What Every Business Should Know About Pinterest SEO - Part 1
Words are key

11.
What else…?

12.
Rich pins:
• Pull meta-data from your website and
display it on Pinterest
• Get a better search ranking
• Improve your search results on Google
Want to know how to apply for Rich Pins?
How to Create Your Pinterest Business Account - 3 Simple
Steps
Activate Rich Pins

13.
• Embed pins on your website. It is very
easy to do and is an excellent way to get
more repins, and thus increase referral
traffic
• Generate your own code with one of the
Pin Widgets on the Pinterest site
Embed your pins

14.
• Widen your audience and attract
additional traffic by sharing your pins on
other social media channels such as
Twitter, Facebook, Google+ …
• Connect your Pinterest account with
Twitter, Facebook & Google+
Cross-promote

15.
• Create your own group boards and invite
people to pin
• Join other group boards
• Like other people’s pins
• @Mention other users
Create a community

16.
• Use Pinterest Analytics to see which pins
drive traffic
• Post more of those types of pins &
content
• You must have a Pinterest Business
account to get access
Analyse!

17.
Pinterest News & Marketing Tips Round-up (2x p/month)
Regular blog posts explaining how to increase traffic to your website with Pinterest!
A Pinterest for Business Starter Kit to thank you for signing up