How to get ANYONE
to do ANYTHING!
Learn to be a CUNNING COMMUNICATOR
The FOUR SECRETS to never feeling powerless again
with MARYANNE DERSCH

Stay ’Til The End
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anyoneanythingslides.com

Have You Ever
Wondered?

Would You Like Me
To Share?

You’re About To
Discover

Promise

What Is
Courageous
Communication?

WHY
Be A
Superstar?
Courageous
Communicator?
Why be a

The Time Is
NOW.

Who Am I & Why Listen To Me?
•25 years working with, in and for nonprofits
•Author of Courageous Communication: How Codependence is
Making Your Nonprofit Brand Boring and What to Do About It
•Speak and write about nonprofit marketing for
AFP, Chronicle of Philanthropy, Stanford Social
Innovation Review and IABC
•Creator of Courageous Change workshops
•100s of nonprofit clients from around country
It’s me! Looking fancy

My Story
(The Short Version)

Where am I?
Not born yet…

A natural performer
And yes that’s my dad

Social justice champion

Drawn to
the spotlight

Strategist and resident extrovert

My clients
Afraid of criticism
Overly dependent on praise

Courageous Communiation=
FREEDOM

CHALLENGES

THE REASON WHY

BIGGER Reason

What’s Different About
Courageous Communication

MYTHS

SECRETS to get anyone to do anything
1 • UNDERSTAND your audience
2 • GIVE first
3 • SPEAK to the subconscious
4 • SET the stage for success
4

AUDIENCE • If you can identify the mindset of your audience, and then
respond in a manner that meets the wants and needs at that moment,
you will build trust and rapport with your audience.
1. Thinkers
2. Doers
3. Strugglers
4. Achievers
1
STEP
Adapted from Mark Leblanc, “Growing Your Business”
These are not labels. These are states of being.

THINKER
WANT to make a decision
NEED information in order to make an informed decision
“Let me think about it…”
“I need some time to think…”
“I was wondering about…”
BACK OFF!

DOER
WANT action
NEED your sense of urgency
“I’ve made a decision…”
“Let’s find someone to…”
“I want to run 15 errands today…”
GET WHAT YOU NEED NOW

STRUGGLER
WANT a quick fix
NEED a new perspective
“I’m so busy…”
“Can you find someone else…”
“You want what?”
BE EMPATHETIC &
STAY STRONG

ACHIEVER
WANT teamwork
NEED a resource
“I understand how much value you bring…”
“I want to help…”
“It is important to be a team…”
DO YOUR HAPPY DANCE!

GIVE • Your influence is determined by how
abundantly you place other people’s interests first.
2Adapted from Bob Burg and John David Mann,
The Go Giver: A Little Story About A Powerful Business Idea

How can I help?

SPEAK TO THE SUBCONSCIOUS • 10 magic words &
simple changes you can apply instantly
3
STEP
Adapted from Phil Jones: Exactly What to Say
Magic words talk straight to the subconscious
brain that is preprogrammed to make
decisions without thinking.
Yes or no, there’s no maybe

1. Open-minded
2. When would be a good time
3. I am guessing you haven’t gotten around to…
4. If, Then
5. Don’t worry

6. The good news
7. What happens next
8. What makes you say that
9. If I can, will you
10. A small favor NO BUTS!

SET THE STAGE – Create the expectation of success
How to show up as a leader from the
beginning
4
STEP

PREFRAME
Set expectations
Agree upon outcome
Deliver what you promise

Climb the
mountain

Speak the unspoken…not in an email

Celebrate
success!

What questions do
you have for me?

Let’s have some fun!

In three days you will have:
• 90-day jump start action plan with phase 2 and 3
implementation plans
• A new approach to communications that builds confidence
and pride in your human investment company
• An abundant mindset that allows you to fundraising with joy
and ease
• Tools to implement an overall cultural change that supports
fundraising and marketing
HOW I WORK…
Courageous Change Workshops

Who This Is NOT FOR
Who This IS For

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Reach me at 314-718-0635 or
maryanne@maryannedersch.com