2. Safe Harbor Statement
2
Written and oral statements made in this presentation that reflect our views about our future
performance constitute "forward-looking statements" under the Private Securities Litigation Reform
Act of 1995. Forward-looking statements can be identified by words such as “believe,” “anticipate,”
“appear,” “may,” “will,” “should,” “intend,” “plan,” “estimate,” “expect,” “assume,” “seek,” “forecast,”
and similar references to future periods. These views involve risks and uncertainties that are
difficult to predict and, accordingly, our actual results may differ materially from the results
discussed in our forward-looking statements. We caution you against relying on any of these
forward-looking statements. Our future performance may be affected by our reliance on new
home construction and home improvement, our reliance on key customers, the cost and availability
of raw materials, uncertainty in the international economy, shifts in consumer preferences and
purchasing practices, our ability to improve our underperforming businesses, and our ability to
maintain our competitive position in our industries. These and other factors are discussed in detail
in Item 1A, “Risk Factors” in our Annual Report on Form 10-K, as well as in our Quarterly Reports
on Form 10-Q and in other filings we make with the Securities and Exchange Commission. Our
forward-looking statements in this presentation speak only as of the date of this presentation.
Factors or events that could cause our actual results to differ may emerge from time to time, and it
is not possible for us to predict all of them. Unless required by law, we undertake no obligation to
update publicly any forward-looking statements as a result of new information, future events or
otherwise.
Certain of the financial and statistical data included in this presentation and the related
materials are non-GAAP financial measures as defined under Regulation G. The Company believes
that non-GAAP performance measures and ratios used in managing the business may provide
attendees of this presentation with additional meaningful comparisons between current results and
results in prior periods. Non-GAAP performance measures and ratios should be viewed in addition
to, and not as an alternative for, the Company's reported results under accounting principles
generally accepted in the United States. Additional information about the Company is contained in
the Company's filings with the SEC and is available on Masco’s web site, www.masco.com.
3. I N V E S T M E N T T H E S I S
Strong Fundamentals - Positioned for Growth
3
The strengths
The growth
The strategy
The company
4. Masco – Executing on a Housing Recovery
Revenue % renovation vs. new construction 73%
Employees 30,000
Market capitalization >$6.0B
Dividend yield 2.9%
Revenue $7.5B
Cumulative free cash flow last 3 years ~$1B
4
2012
Cash at 12/31/2012 $1.4B
5. Masco – Strong Brands with Industry Leading Positions
BUSINESS SEGMENT
Cabinets
and Related
Products
Plumbing
Products
Installation
and Other
Services
Decorative
Architectural
Products
$0.9B
$3.0B
$1.2B
$1.8B
REVENUE 2012 % OF TOTAL
38%
24%
12%
16%
$7.5B 100%Total company
5
Other
Specialty
Products
$0.6B 7%
LEADING POSITIONS
Leading U.S. kitchen and
bath cabinetry brands
#1 worldwide in faucets,
fittings, showerheads
#1 in spas
#1 insulation contractor for
homebuilders
Leading DIY paint and stain
provider
#1 in vinyl windows in the
western US
6. Masco – Scope and Scale Provide Unique Opportunities
6
manufacturer of faucets in the worldLargest
non-commodity supplier to The Home DepotLargest
supplier to Lowe’s Kitchen and Bath segmentLargest
supplier of architectural coatings to the
U.S. DIY marketLargest
installer of insulation products for the new home
construction market
Largest
We believe we are the……
7. I N V E S T M E N T T H E S I S
Strong Fundamentals - Positioned for Growth
7
The strengths
The growth
The strategy
The company
9. 1 . E X P A N D M A R K E T L E A D E R S H I P
Key Brands Gaining Share since 2010
Examples Gaining Share
• Delta®, Peerless®, and Brizo® brands in U.S.
• International plumbing growth with Hansgrohe
• Decorative Architectural: Behr® #1 DIY Paint at
The Home Depot, Direct to Pro® service growth,
Kilz Pro line
• Other Specialty: Milgard® windows outperforming
market, UK growing share
• Masco Contractor Services gaining share with
insulation, retrofit and commercial channels
9
• Merillat® and Quality® cabinet brands gaining share
with builders
10. 2 . R E D U C E C O S T S
Significant Progress Lowering Cost Structure Higher Margins
Cumulative Gross Fixed Cost
Reductions
Headcount Reductions
of ~50%
~$100M
~$600M
2006 2012
62,500
30,000
2006 2012
Includes 33 closed / mothballed facilities
10
11. 3 . I M P R O V E U N D E R P E R F O R M I N G B U S I N E S S E S
Improved Profitability and Positioned for Growth
Cabinets
New North American management team in place in 2012
Achieved break-even profitability on an adjusted basis in Q1 2013
Disposition of Danish ready-to-assemble cabinet business in process
Revenue ~$250M and operating loss of ~$30M
Installation
Continued penetration of retrofit and commercial channels
Further cost reductions from lean, ERP leverage, supply
chain
Achieved profitability in Q4 2012
11
12. 4 . S T R E N G T H E N B A L A N C E S H E E T
Declining Debt to Capitalization Ratio
12
87%
45%-55%
2012
Year End
Future Target
• $400M reduction in 2012
• Planned reduction of
$200M in 2013
• Valuation Allowance of
~$630 million on Deferred
Tax Assets is expected to be
reversed when our U.S.
businesses return to
sustained profitability
13. I N V E S T M E N T T H E S I S
Strong Fundamentals - Positioned for Growth
13
The strengths
The growth
The strategy
The company
15. S T R E N G T H 1 : M A R K E T L E A D I N G B R A N D S
Unparalleled Brand Strength
15
Installation &
Other Services
Plumbing
Products
Cabinets & Related
Products
Decorative
Architectural Products
Other Specialty
Products
16. S T R E N G T H 2 : I N D U S T R Y I N N O V A T O R
Significant New Product Introductions – Last 3 Years
30%*
Examples of New Products/Technologies
Existing
Products
201220112010
70%
Milgard Essence™
Windows
Arrow
R.E.D.
ACE® Salt Water
Sanitizing System
2012 Revenues
16
BehrProTM
Masco Cabinetry’s
ProCisionTM Process
* Percentage of 2012 gross sales of manufactured products attributable to new products introduced in trailing 36 months
Kilz PRO-XTM
Delta Toilets
Paint & Primer in One
with Advanced Stain
Blocking Formula
KraftMaid Vanities
17. S T R E N G T H 3 : B R O A D D I S T R I B U T I O N
Winning with Winning Customers
Broad Portfolio
Big Box Retailers Homebuilders Wholesalers / Dealers
• Exclusive products and
services for the direct to
builder channel
• A leading insulation
contractor in the US
• Dedicated customer-
specific service
organizations with over
750 field service
employees
• Extensive training
programs for branch and
showroom associates
• Superior dealer support
through display and
technology expertise
• Premier brands drive traffic
17
19. S T R E N G T H 5 : S T R O N G F I N A N C I A L P O S I T I O N
Strong Liquidity and Improving Balance Sheet
Strong Liquidity
(as of 3/31/2013)
• Cash and equivalents of ~$1.0B
• Successfully entered into a new five
year $1.25 billion unsecured
revolving credit facility
• A strong free cash flow business
– ~$1B last 3 years
– Maintenance capex of
~$100M annually
19
• Paid down $400M in 2012
• Plan to reduce debt in 2013 by $200M
Declining Debt to
Capitalization Ratio
87%
45%-55%
2012
Year End
Future Target
• Valuation Allowance of ~$630 million on
Deferred Tax Assets is expected to be
reversed when our U.S. businesses return
to sustained profitability
20. I N V E S T M E N T T H E S I S
Strong Fundamentals - Positioned for Growth
20
The strengths
The growth
The strategy
The company
21. Positioned to Benefit from Positive Industry Trends
21
Favorable
long-term
household
growth
Record low
mortgage
rates
Aging housing
stock
GDP and
economic
recovery
growth
Pent up
demand from
postponed
residential
remodeling
22. Positioned for Growth
22
Delivering on 2013 priorities
1 Leveraged to the recovery
2 Continued brand leverage and share expansion
3 Continued cost position improvement
4 Disciplined capital deployment
5
23. 1. Leveraged to the Recovery
12%
6%
4%
6%
10-14%
2006
Last Peak
2010 2011 2012 3-5 Years
Adjusted Operating Margin*
23
Reflects
• lower fixed cost base
of >$600M (gross)
• driving lean principles
across the company
30% margin on incremental volume
Housing
starts 2.1M 0.6M 0.6M ~1-1.5M
*See Appendix slide 32 for GAAP reconciliation
0.7M
24. 2. Initiatives to Leverage Brands and Expand Share
Geographic
Expansion
Cabinets
and Related
Products
Plumbing
Products
Installation
and Other
Services
Decorative
Architectural
Products
Other
Specialty
Products
Product
Introductions
Extend
Categories
Strengthen
Brand Loyalty
24
25. 3. Continue to Improve Cost Position
~$195M*
of Total Cost
Productivity
in 2012
25 * Gross
Sourcing
Lean
Initiatives
Driven by: Driven by:
Distribution
& Logistics
Actions Taken In
Prior Years
• Plant Closures
• Headcount
Reductions
• System
Implementations
26. 4. Disciplined Capital Deployment
Invest in the Business
• Maintenance capex: $100M annually
Strong Cash
Flow Generation
Financial Flexibility
• Target 45%-55% debt to
capitalization vs. ~87%
Dividend
• Maintain dividend yield ~2%
Acquisitions
• Potential acquisitions (<$100M) in
support of international expansion
26
27. Investment in strategic growth initiatives
Geographic expansion
Total cost productivity
Reduce debt by ~$200M
Cabinet profit improvement
Profitably grow Installation
Grow share of key brands
27
Successfully launch new products and programs
5. Delivering on 2013 Priorities
28. W H Y I N V E S T I N M A S C O
Strong Fundamentals - Positioned for Growth
28
Executing initiatives to improve performance
• Continuing to reduce fixed costs, expand share and
improve underperformers
The Strategy
Building on market-leading positions
• Best brands, innovative products, lean practices,
strong financial position
The Strengths
Well-positioned for growth
• Lower cost structure higher margins, leveraged
to recovery
The Growth
31. Best First Quarter Operating Margin Since 2007
31
($ in Millions)
First Quarter
2013
Revenue
Growth
$1,876
4%
Adjusted Operating Profit*
Y-O-Y Change
$140
$22
Adjusted Operating Margin*
Y-O-Y Change
7.5%
100 bps
Adjusted EPS* $0.13
Quarterly Highlights
• North American sales increased 6%; International sales
decreased 2% in local currency
• Sales growth driven by increased sales in new home construction
and retail
• Adjusted operating profit up 19%, benefitting from operating
leverage and continued cost control
*See appendix for reconciliation to GAAP information.
32. Appendix – Profit Reconciliation – First Quarter
32
($ in Millions) Q1 2013 Q1 2012
Sales $ 1,876 $ 1,806
Gross Profit – As Reported $ 508 $ 484
Rationalization charges 6 10
Gross Profit – As Adjusted $ 514 $ 494
Gross Margin - As Reported 27.1% 26.8%
Gross Margin - As Adjusted 27.4% 27.4%
Operating Profit – As Reported $ 132 $ 109
Rationalization charges 8 11
Charge (income) for litigation settlements, net - (2)
Operating Profit – As Adjusted $ 140 $ 118
Operating Margin - As Reported 7.0% 6.0%
Operating Margin - As Adjusted 7.5% 6.5%
33. Appendix – EPS Reconciliation – First Quarter
33
(in Millions) Q1 2013 Q1 2012
Income from Continuing Operations before Income Taxes – As Reported $ 79 $ 60
Rationalization charges 8 11
Charge (income) for litigation settlements, net - (2)
Gain from financial investments, net (3) (16)
Income from Continuing Operations before Income Taxes – As Adjusted $ 84 $ 53
Tax at 36% rate benefit (expense) (30) (19)
Less: Net income attributable to non-controlling interest 9 11
Net Income, as adjusted $ 45 $ 23
Income per common share, as adjusted $ 0.13 $ 0.07
Shares Outstanding 352 350
34. ($ in Millions) 2013 Estimate1 2012 Actual
Rationalization Charges ~ $40 $78
Tax Rate ~ 25% 198%
Interest Expense ~ $240 $254
General Corp. Expense2 ~ $130 $126
Capital Expenditures ~ $165 $119
Depreciation & Amortization3 ~ $200 $214
Shares Outstanding for EPS 352 million 349 million
2013 Guidance Estimates
1 – Based on current business plans.
2 – Excludes rationalization expenses of $14M for the year ended December 31, 2012.
3 – Includes accelerated depreciation of $28M for the year ended December 31, 2012. Such expenses are also
included in the rationalization charges.
34
35. Segment Mix Full Year 2012
Business Segment
Cabinets and
Related Products
Plumbing
Products
Installation and
Other Services
Decorative
Architectural
Products
$0.9B
$3.0B
$1.2B
$1.8B
Revenue 2012 % of Total
40%
24%
12%
16%
$7.5B 100%Total company
35
Other Specialty
Products $0.6B 8%
R&R% vs. NC NA% vs. Int’l
82% 59%
99% 100%
69% 92%
16% 100%
75% 75%
73% 80%
R&R = % of sales to repair and remodel channels
NC = % of sales to new construction channels
NA = % of sales within North America
Int’l = % of sales outside North America
36. 2012 Masco International Revenue Split*
36 *Based on company estimates
International Sales Accounted for ~20%
of Total 2012 Masco Sales
6%
26%
3%
5%
34%
11%
15%
Other
United Kingdom
Northern Europe
Southern Europe
Central Europe
Eastern Europe
Emerging Markets