[Tutorial] How to Market Your eBook on Social Media

Complete guide on how to
market your eBook on Social
Media
Read the detailed tutorial by Mass Planner here.
Copyright 2015 www.massplanner.com

Summary
 In this presentation you will learn how important is social networking in selling and
promoting your eBook in the digital age.
 You need to understand that having a Facebook page and a Google+ account is not
enough to maximize your eBook sales and building your author brand
 Your success depends on how well you manage your social content and how you are
able to build long-lasting relationships with your readers. You need to start conversations
and engage with your audience, and your social presence will flourish.
 We will focus on the best practices, from deciding a title to promoting your eBook on
Social Media, before and after its launch.

How to get started?
 First, define your audience – who would read your eBook?
 Brainstorm and come up with a great title
 Design (or better hire someone to do it for you) an intriguing cover for your eBook
 Build a website to showcase your soon-to-be published eBook
 Create an eBook trailer
 Create a Facebook Page (or use Twitter, Pinterest or LinkedIn if that’s where your
audience is)
 Start posting regularly, before and after the eBook is launched

1. Define your target audience
 Once you have an idea for your eBook, you need to start thinking about your audience
 Who would want to read your book?
 Create a profile for your ideal reader with as many details as possible: age, occupation,
location, interests, passions, motivations, what social networks they use, what other books
they prefer and so on.

2. Find a perfect title for your eBook
 This is a difficult task, but one of the most important! The title is the first impression of your
eBook that need to entice and inspire your readers.
 Tip to help you come up with a great title:
 Research for books in your genre and see what do the best selling books’ titles have in common?
 Find strong words in songs, poems or old books to inspire you.
 Analyze the titles of user’s favorite books in your genre on GoodReads or Amazon.
 Don’t be afraid to ask for help! A fresh perspective from a friend could help you find the killer title.

3. Design an eBook cover
 A book cover, alongside the title, are the first things a reader see. Thus making them an
important part in the buyer’s decision making.
 But don’t worry, by the time you finish the book you will have the chance to test some
versions of your cover.
 For Social Media presence, you can hire a freelancer on services like fiverr, to design you a
cover.

Best practices when choosing a cover for
your eBook
 Avoid putting your picture on the cover. Unless you are a big celebrity, this might not help
you boost your sales.
 Try using colors and images that are compatible with your target audience.
 Add the cover to your book’s website and A/B test it, to see which cover resonates with
your readers.

4. Create a simple website for your eBook
 This website will help you in many ways, but most importantly will help you create an email
list with your fans addresses, to notify them when the book is launched.
 You can add a detailed description about the book, discounts or count-downs and so on.
 You can also use the website to A/B test your cover image or your title.

Most important elements that your
website should include
 A detailed description about you and your book that will entice the readers to want more
 The cover
 Subscribe form to register your readers to your emailing list, thus increasing your fan base
and author brand
 Sharing buttons for Social Media

5. Create a trailer for your eBook
 This could be actually exciting: like making a “movie trailer”
 Tell your story and how you come up with the idea for the book. Build suspense.
 You just need a good camera and a friend’s help to make a movie and have it published
on YouTube.
 Don’t forget to add the video on your book’s site as well!

6. Create a Facebook Page
 Facebook is the most popular social network that can help you spread the news about your
eBook.
 To get to your readers on Facebook you just need to know a few tricks:
 Find groups where people share news about published books, or books they’ve read or inspiring quotes
from books. Basically groups where you can find your audience. As many groups as possible!
 Post on the groups you find: share the story of your book, the video created in the previous step, a
sample chapter and a link to your website. Ask them to share the news.
 Use an automation software to schedule posts on your Facebook Page, to keep your followers
engaged. Remember the 80/20 rule! (20% of your posts can be promotional about your book, but 80%
should be useful and inspiring material)
 Reach out to influencers in your field and tell them about your book. Kindly ask them to share the news
with their audience.

Best Practices while marketing your
eBook on Social Media – 1
 Create social conversations. Answer and ask questions. Show your followers that they’re
talking with a real person.
 Use social media for 1-on-1s: reach influencers and get reviews for your e-book.
 Use the 80-20 rule: 20% promotion and 80% useful and great content
 Before launching your eBook create teasers on Social Media
 Use only the social networks you feel comfortable with, and where you can connect with
your readers (the networks they use the most)

Best Practices while marketing your
eBook on Social Media – 1
 You don’t have to be on Facebook (Twitter/Google+/LinkedIn etc) 24/7: get a good
social media automation software and schedule your posts in advance.
 Know your audience and publish only when you know they are online to maximize the
chances they see your content.
 You don’t have to start creating new content for social media: you can curate and share
great content you come across with.
 Don’t neglect you social profiles. Don’t let your readers forget you! . Let them know you
are active and happy to connect with them on social media.
 Update your personal profiles, choose a good picture and a nice description about
yourself. People love to know the person behind their favorite book

Read more…
 Don’t forget to share this tutorial, if you find it helpful!
 Follow our blog to learn more about Social Media marketing, how to drive engagement,
traffic and sales with clever tactics and strategies: www.massplanner.com/the-blog/

[Tutorial] How to Market Your eBook on Social Media

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[Tutorial] How to Market Your eBook on Social Media