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Katie Burke
CREATING A COMPANY YOUR
(NEW) EMPLOYEES LOVE
Yet somehow most corporate rule books look
something like this:
At HubSpot, we’ve built a different
kind of culture rooted in
transparency and autonomy.
But before I jump into what our c...
Culture Isn’t…
Wall Posters
Corporate Governance
Perks and Rewards
Culture Is…
• A bar for what’s possible at your company
• A powerful weapon in the war for talent
• A proactive catalyst t...
“culture: recruiting
product: marketing.”
@Dharmesh
Over 2 million views on
CultureCode.com
So where do most
companies go wrong?
- Waiting until employees arrive to talk about culture
- Asking new employees to abso...
• Talk about your culture early and often, not just with new
employees.
• Make culture a central focus in your onboarding,...
How We Actually Do It
- Culture is a business priority, not an HR
priority
- We use stories and examples to reinforce our
...
The HubSpot Onboarding
Experience
-Content
-Context
-Community
(…and a truly
incredible
learning and
development
team)
Questions? Concerns?
Comments? Critiques?
Know someone awesome who
should work at HubSpot?
Katie Burke
Kburke at hubspot d...
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot
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Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot

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Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot presented at MassTLC and General Assembly's Tech Community's Guide to Onboarding 2/2/16 at WeWork Boston

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Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot

  1. 1. Katie Burke CREATING A COMPANY YOUR (NEW) EMPLOYEES LOVE
  2. 2. Yet somehow most corporate rule books look something like this:
  3. 3. At HubSpot, we’ve built a different kind of culture rooted in transparency and autonomy. But before I jump into what our culture is, let me talk about what culture isn’t.
  4. 4. Culture Isn’t… Wall Posters Corporate Governance Perks and Rewards
  5. 5. Culture Is… • A bar for what’s possible at your company • A powerful weapon in the war for talent • A proactive catalyst to help employees make better decisions • A promise to your customers • Collective clarity on what it means to be a part of your organization
  6. 6. “culture: recruiting product: marketing.” @Dharmesh
  7. 7. Over 2 million views on CultureCode.com
  8. 8. So where do most companies go wrong? - Waiting until employees arrive to talk about culture - Asking new employees to absorb an organization’s culture versus bringing it to life in new and innovative ways - Not giving employees a tool to speak up when your company is falling short on its promise
  9. 9. • Talk about your culture early and often, not just with new employees. • Make culture a central focus in your onboarding, not an afterthought. • Provide a vehicle for all employees to speak up about what’s working and what isn’t.
  10. 10. How We Actually Do It - Culture is a business priority, not an HR priority - We use stories and examples to reinforce our culture in the onboarding process and beyond - We share as much information as possible - We don’t match mistakes with rules and regulations - We default to transparency - We iterate relentlessly on our candidate and employee experience
  11. 11. The HubSpot Onboarding Experience -Content -Context -Community (…and a truly incredible learning and development team)
  12. 12. Questions? Concerns? Comments? Critiques? Know someone awesome who should work at HubSpot? Katie Burke Kburke at hubspot dot com @katieburkie

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