Customers come and go. This is just one of the ups and downs of owning a business. You are aware that you may not always keep the same customers for years. However, as a small business, you will usually have a strong base of loyal customers who continue to visit your business for years.

2. The Lifetime Value of a
Customer

3. Customers come and go. This is just one of the ups and
downs of owning a business. You are aware that you may
not always keep the same customers for years. However, as
a small business, you will usually have a strong base of
loyal customers who continue to visit your business for
years. These people are often called lifetime customers, and
they are extremely vital to the health of a business.

4. Why are lifetime customers so important when my actual
customer base changes year to year? The reason that these
loyal customers are so important is actually twofold. First
of all, think about the time when your liquid customer base
has been at its lowest point. What supported your business
during those times? Yes, it was your lifetime customers.
The great thing about loyal customers is that they will stick
with you.

5. The second part of this answer has to do with reputation.
One thing about people is that they will tell other people
about their experiences. Your loyal customers are most
likely very happy to tell other people about what a good
experience they had with your business. This can lead to
many new customers for you.

6. How can I sustain a good base of lifetime customers? The
answer is very simple. Provide them with an experience
that makes them want to continually come back to your
business. Your customers should be able to walk away
from your business each and every time, happy with their
experience.

7. You can achieve such an experience for your customers by
making sure that your employees treat everyone who
walks through the door with respect and with a
professional attitude. In addition, your employees should
be thoroughly knowledgeable of any product or service
you sell.

8. Is there anything extra I can do to keep customers? Loyalty
programs can be a great way to give a little extra to your
lifetime customers. You can provide them with a discount
after a certain number of years as your customer. You could
provide special promotions if the customer refers knew
customer to you. There are any number of things you can
do to let your lifetime customers know that you appreciate
them.

9. There is a major lifetime value to your customers.
While you have to expect some customers to come
and go, you can still make sure to take care of your
lifetime customers by providing them with
excellent service and an amount of appreciation.