Presentation
Topic
Alphabet (GOOGLE)
Operations Strategy

1 Presentation Topic
2 Operations Strategy
3 Alphabet (google)
4 Alphabet Operations Strategy
5 Discuss about Alphabet Operations Strategy
6 Questions and Answers
Contents
Operation Strategy ( Process Design ) in Global Environment

Operationsstrategy specifies the means by which
operations implements corporate strategy and
helps to build a customer-driven firm. It links
long-term and short-term operations decisions
to corporate strategy and develops the
capabilities the firm needs to be competitive. It
is at the heart of managing processes and
supply chains.
Our Strategy

Alphabet (google)
Alphabet Inc (Alphabet), the holding company of Google, is a global technology
company. It offers wide range of products and platforms, including search, map,
calendar, ads, Gmail, Google Play, Android, google cloud, chrome, and YouTube.
It also offers hardware products such as Pixel phones, smartwatches, Google Nest
home products, and other related products. The company offers online advertising
services through its AdSense, internet, TV services, licensing and research and
development services. Alphabet is also involved in investing in infrastructure, data
management, analytics, and artificial intelligence (AI). The company has business
presence across the Americas, Europe, and Asia-Pacific. Alphabet is headquartered
in Mountain View, California, the US.

Alphabet (Google): Operations Strategy
Quality Management
.
Process and Capacity
design
Location Strategy
Layout Design Supply Chain
Management
Inventory
Management
Scheduling
Maintenance

About the
Quality Management
01
Operations Strategy

This operations management decision area deals with satisfying quality standards,
based on Alphabet’s business strategies and customer expectations. As one of the
world’s biggest information technology businesses, the company has high quality
standards to ensure market leadership. At Google, Alphabet’s operations management
involves quality requirements for advanced technologies for its online services and
consumer electronics.
Quality Management

About the
Process and apacity
Design
02
Operations Strategy

In this strategic decision area, Alphabet’s operations management deals with the production processes for
goods and services. The objective is to optimize the productivity and capacity of these processes through
adequate resource allocation and management support involving corporate headquarters and other
relevant management levels of the technology business organization.
For Google’s web-based and software products, this decision area of operations management maintains
almost the same number of workers even if demand for these products increases. Web-based or software
products are easily distributed through the Internet without significantly impacting Alphabet’s human
resource capacity. Capacity design is addressed at Google through standardized processes in software
development.
Process and Capacity Design

About the
Location Strategy
03
Operations Strategy

Decisions in this area of operations management cover the locations or venues
that Alphabet Inc. uses for Google and related businesses. The strategic
objective is to effectively and efficiently reach customers and resources,
including hardware engineers and material suppliers.
Location Strategy

About the
Layout Design
04
Operations Strategy

The goal in this operations management area is to efficiently move resources and
information throughout Alphabet’s business organization. At the company’s data centers,
layout design affects process productivity in inventory management and other areas of
data center operations management. In the particular case of Google, Alphabet’s layout
design and strategy involve workplaces that are designed to motivate employees’ creative
and innovative workflows at Googleplex in California. In developing web-based and
software products, the company combines efficiency and creativity to optimize productivity
Layout Design

About the
Human Resources
05
Operations Strategy

The objective in this strategic decision area is to plan and maintain an effective workforce
through job designs that support all areas of Alphabet’s (Google’s) business. The
operations management purpose is to ensure adequate human resource support for the
technology business and its strategic goals.
Human Resources

About the
Supply Chain Management
06
Operations Strategy

This strategic decision area of operations management has the objective of keeping
adequate supply that matches the needs of the information technology business
organization. Productivity objectives are satisfied through successful supply chain
management, which supports Alphabet’s business processes, like prototype development
and office personnel’s activities. The company uses advanced information systems to
manage its supply chain.
Supply Chain Management

About the
Inventory Management
07
Operations Strategy

Alphabet’s objectives in this area of operations management include adequate inventory
levels, minimal wastage, and minimized expenses. Strategic decisions select different
inventory types appropriate to the technology business.
Inventory Management

About the
Scheduling
08
Operations Strategy

The strategic decisions that Alphabet makes in this area of operations management streamline short-term
and long-term schedules to match current and expected business needs. For example, scheduling the release
of new Pixel devices matches expected market demand, for optimal productivity, product distribution, and
sales.
Scheduling

About the
Maintenance
09
Operations Strategy

In this decision area of operations management, the objective is to keep the stability and
reliability of Alphabet’s business processes. To maintain competitive and successful Google
operations, the company continually updates its information systems, servers, and
software.
Maintenance

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