1. PERSONAL BRAND EXPLORATION
Mathew C Frasier
Project & Portfolio I: Week 1
January 3, 2023

2. I grew up in a town of under 700 people a tight
knit community to say the least. I have watched
and participated in sports my entire life. I served
in the US Army as an Infantry Mortarman and
learned the true meaning of brotherhood. I want
to use my ability to connect with people through
sports to bring a positive light to whoever is
listening or viewing. I may not look like the
cookie cutter Sportscaster but does the beard
take away from the passion and hard work I put
into improving my craft.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sports Anchor
• Radio Talk Show Host
• Sports Writer
Guy Next Door Archetype - I
establish and follow solid values
such as being honest and remaining
humble. I use my friendliness to
make my listeners feel included.
Sportscasting for Sports and Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers/Managers
WWE and Fox Sports
Wes Bryant
Outreach Plan:
• Establish and publish more content on my LinkedIn
page
• LinkedIn page
• I will send a personalized message and follow-up if I
haven’t heard anything after 72 hours
On-Air Talent at Fox Sports
Joshua Berrios
Outreach Plan:
• Establish and publish more content on my LinkedIn
page
• LinkedIn page
• I will send a personalized message and follow-up if I
haven’t heard anything after 72 hours
PROFILE
PICTURE
Production Assistant at WWE
Jared Ward
Outreach Plan:
• Establish and publish more content on my LinkedIn
page
• LinkedIn page
• I will send a personalized message and follow-up if I
haven’t heard anything after 72 hours
PROFILE
PICTURE Production Assistant at WWE

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Get a Sportscasting job in the Sports and
Entertainment Industry
‣I will increase my LinkedIn connections by 343
total connections. To accomplish this I will
publish more content on a weekly basis up to
this point in time.
Mid Term: (2035)
• Work for MLB Network.
‣I will grow my social/professional network to
100,000+ followers because they are potential
viewers for the network.
Long Term: (2045)
• Become an integral part of a Sports and
Entertainment company.
‣Continue improving and building a following
through social media platforms.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Programs
SOFT
HARD
Novice / Adept / Expert
I-Movie Novice / Adept / Expert
Speaking Novice / Adept / Expert
Social Perceptivness Novice / Adept / Expert
Video Creation & Editing Software
SOFT
HARD
Novice / Adept / Expert
Word Processing Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I will bring a down to earth and positive
interaction with readers, viewers, and
listeners alike through social media and
online platforms.
PROMISE

8. CREDENTIALS
Work Experience:
• US Army, Section Sergeant/Platoon
Sergeant, Military Licensing Instructor
• Car Sales, Salesman, Sales Manager
Education:
• High School Diploma
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• Have the ability to train and communicate
clearly with customers/audience.
• Senior Salesman/Sales Manager
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jackson McCarty
Industry Experience:
• Sports Anchor/Reporter, KGWN TV 1yr
8mo
• Podcaster, Nexus Sports Network 1yr
7mo
• Intern, East Arkansas Broadcasters
5mo
Education:
• Bachelor of Science, B.S. Sportscasting, Full Sail
University, 2021
Leadership Experience:
• Assisted in creating Nexus Sports Network
Skills and Pro
fi
ciencies:
• Sports Writing - 1 endorsement
• Public Speaking - 1 endorsement
• Critical Thinking - 2 endorsements
Mathew Frasier
Overall Online Presence:
• 301 connections, custom images, professional
headshot, pro
fi
le is not as detailed, don’t see any
published articles, no linked social media pages, URL is
normal
fi
rst and last name.
• Grade: Average 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• No industry experience
Education:
• Bachelor of Science, B.S. Sportscasting, Full Sail
University, Exp. 2025
Leadership Experience:
• Section Sergeant/Platoon Sergeant, US Army 11yr 9mo
• Car Sales Manager, Olympia Auto Sales 1yr 6mo
Skills and Pro
fi
ciencies:
• Leadership - 1 endorsement
• Operation Monitoring - 1 endorsement
• Time Management- 1 endorsement
Overall Online Presence:
• 7 connections, not a picture of himself, headshot
business casual than professional, very basic pro
fi
le, no
published articles, has but not an active presence,
normal LinkedIn URL
• Grade: Poor 25 out of 100

10. COMPETITION
Joshua Berrios
Noteworthy Experience:
• Production Assistant right out of college.
Mathew Frasier
HEADSHOT HEADSHOT
Industry Experience:
• Production Assistant, WWE 9mo
• Broadcaster, Nunez Productions 8mo
• Legendary Guest Services, Orlando
Magic 10mo
Education:
• Bachelor of Science, B.S. Sportscasting, Full Sail
University, 2022
Skills and Pro
fi
ciencies:
• English - 1 endorsement
• Research - 1 endorsement
• Communication - 1 endorsements
Overall Online Presence:
• 292 connections, custom images, headshot business
casual than professional, pro
fi
le is detailed, don’t see
any published articles, no linked social media pages,
URL is normal
fi
rst and last name.
• Grade: Average 75 out of 100
Industry Experience:
• No industry experience
Education:
• Bachelor of Science, B.S. Sportscasting, Full Sail
University, Exp. 2025
Leadership Experience:
• Section Sergeant/Platoon Sergeant, US Army 11yr 9mo
• Car Sales Manager, Olympia Auto Sales 1yr 6mo
Skills and Pro
fi
ciencies:
• Leadership - 1 endorsement
• Operation Monitoring - 1 endorsement
• Time Management- 1 endorsement
Overall Online Presence:
• 7 connections, not a picture of himself, headshot
business casual than professional, very basic pro
fi
le, no
published articles, has but not an active presence,
normal LinkedIn URL
• Grade: Poor 25 out of 100

11. BRAND POSITION
For the sports and life fans of the world. Is
different and unique your desire? Look no further
than me your everyday guy giving 100% of who I
am day in and day out. I will use hard work and
dedication to always improve myself and those
around me, we are all a team.
“BEARDED WONDER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail University Hall of Fame Week
‣ 2025 | Winter Park, FL
• National Sports Media Association
‣ August 2023 | On-line
• Seattle Mariners V. Cleveland Guardians (Opening Day)
‣ 30 March 2023 | Seattle, WA
Digital Marketing
• Primary Content: I will create content centered around sports
but I will add a personal side that connects with the audience.
I will focus on starting an audio podcast working my way up to
video as well.
• Primary Tools: I will use Twitter, TikTok, Instagram, Facebook,
LinkedIn, and blog sites. This will also allow Google results to
start populating that relates to me and my personal brand.
• Website: I will have a link added to my LinkedIn and other
platforms for people to view my digital portfolio with easy to
navigate sections.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek to
fi
nd someone that wants to share advice
and tips on what it takes in the industry. I would want
them to have a healthy and positive lifestyle as that
would align with my brand. May 2024
Formal Education
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Technical Skills
• Edit an audio and video
fi
le to post online - Adobe
Software, March 2023
• Start posting blog - Full Sail University, Feb 2023
• Start a podcast- May 2023
Soft Skills
• Record videos and audio to post online ro better my
Speaking - March 2023
• Write scripts and podcast ideas - April 2023
• Write and post to a blog in order to better my writing skill
set - Feb 2023

14. Mathew Frasier
How do you capture viewers and listeners your
missing in the Sports and Entertainment Industry? Well,
show them a hardworking everyday creative man that they can relate to.
Combined with passion and humbleness I will bring a new side of
professional meets casual.
“
Picture of You
Goes Here

15. REFERENCES
27-3023.00 - news analysts, reporters, and journalists. O*NET
OnLine. (n.d.). Retrieved February 4, 2023, from https://
www.onetonline.org/link/summary/27-3023.00
Joshua Berrios - production assistant - WWE | linkedin. Joshua
Berrios. (n.d.). Retrieved February 4, 2023, from https://
www.linkedin.com/in/joshua-berrios-70a8571b2
Jared Ward - production assistant - WWE | linkedin. Jared Ward.
(n.d.). Retrieved February 6, 2023, from https://
www.linkedin.com/in/jared-ward-322485203
McCarty, J. (n.d.). Jackson McCarty - sports anchor/reporter -
KGWN TV | linkedin. Jackson McCarty. Retrieved
February 4, 2023, from https://www.linkedin.com/in/
jacksonmccarty
Putnam, K. (2022, April 13). Girl/guy next door brand archetype -
kaye putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. Retrieved February 4,
2023, from https://www.kayeputnam.com/brand-
archetype-everyman/
Working at Fox Sports | Glassdoor. Glassdoor. (n.d.). Retrieved
February 5, 2023, from https://www.glassdoor.com/
Overview/Working-at-FOX-Sports-EI_IE14925.11,21.htm
Working at WWE | glassdoor. Glassdoor. (n.d.). Retrieved
February 5, 2023, from https://www.glassdoor.com/
Overview/Working-at-WWE-EI_IE5718.11,14.htm